Easy-to-follow video tutorials help you learn software, creative, and business skills.Become a member

San Francisco

From: Creative Inspirations: Kit Hinrichs, Graphic Designer

Video: San Francisco

(Music playing) Kit Hinrichs: I had been in New York for about 13 years, and my parents were getting a little bit older. My wife's parents were getting a little bit older. We thought about - "Well, if we're ever going to return to California, maybe now would be the time to do it." And at the time that we were thinking about that, I didn't want to walk away from the business we developed when we were in New York. My entire professional career, at that moment, had been in New York.

San Francisco

(Music playing) Kit Hinrichs: I had been in New York for about 13 years, and my parents were getting a little bit older. My wife's parents were getting a little bit older. We thought about - "Well, if we're ever going to return to California, maybe now would be the time to do it." And at the time that we were thinking about that, I didn't want to walk away from the business we developed when we were in New York. My entire professional career, at that moment, had been in New York.

And so I made a number of friends with number of people there, a couple who were just terrific designers, one is Marty Pedersen, who is now the publisher of Graphis, and Vance Jonson, who was a teacher of mine when I was at Art Center. So, we went into business as a bi-coastal office. So, we opened an office in San Francisco. My wife and I came out here. We opened the office and about two and half years later, or so, Neil Shakery joined us, so it was Jonson, Pedersen, Hinrichs and Shakery.

And it was the mid '80s and so we were interested in doing corporate annual reports and doing publications for large corporations, because there were a lot of large corporations here who were going outside, and so we hit at a very good period of time and so we did very well in a short period of time, when we arrived here. We happened to hit at the time to where there were a lot of corporations who, if they wanted really good work done, they went to New York. They didn't buy services in San Francisco.

There were some wonderful designers here, doing great things, but they were - it was a very insular society and I am not saying we completely changed that, but we did bring a different perspective, a more international perspective to what we were doing. We went into Embarcadero Center, which was probably the newest high-rise building in San Francisco at that time, and although it was a small office, it was a very professional office, as far as corporations were concerned.

We picked a place that was high profile. It made us high profile, what we did. It made us part of the corporate community. As a consequence, we were able to get a number of very large, international clients who were here, who were looking for that service in San Francisco, and so that made a big difference for us. So, Marty Pedersen, Vance, Neil, and then myself, we had a very nice ten year run of doing that. And then Pentagram came along and first talked to Marty Pedersen in Switzerland, and said, "Would you guys," meaning all of us, "like to join Pentagram." It would expand Pentagram into the US, because it had been established for six or seven years, but was really two guys, two partners.

So we - it ended up, ultimately, that only the three of us in San Francisco ended up joining. Marty wanted to buy Graphis, which he did, and so he ran that and Vance went on to run his own design firm. So the three of us in San Francisco became the San Francisco office of Pentagram. That was in 1986.

Show transcript

This video is part of

Image for Creative Inspirations: Kit Hinrichs, Graphic Designer
Creative Inspirations: Kit Hinrichs, Graphic Designer

16 video lessons · 25906 viewers

Kit Hinrichs
Author

 

Start learning today

Get unlimited access to all courses for just $25/month.

Become a member
Sometimes @lynda teaches me how to use a program and sometimes Lynda.com changes my life forever. @JosefShutter
@lynda lynda.com is an absolute life saver when it comes to learning todays software. Definitely recommend it! #higherlearning @Michael_Caraway
@lynda The best thing online! Your database of courses is great! To the mark and very helpful. Thanks! @ru22more
Got to create something yesterday I never thought I could do. #thanks @lynda @Ngventurella
I really do love @lynda as a learning platform. Never stop learning and developing, it’s probably our greatest gift as a species! @soundslikedavid
@lynda just subscribed to lynda.com all I can say its brilliant join now trust me @ButchSamurai
@lynda is an awesome resource. The membership is priceless if you take advantage of it. @diabetic_techie
One of the best decision I made this year. Buy a 1yr subscription to @lynda @cybercaptive
guys lynda.com (@lynda) is the best. So far I’ve learned Java, principles of OO programming, and now learning about MS project @lucasmitchell
Signed back up to @lynda dot com. I’ve missed it!! Proper geeking out right now! #timetolearn #geek @JayGodbold
Share a link to this course

What are exercise files?

Exercise files are the same files the author uses in the course. Save time by downloading the author's files instead of setting up your own files, and learn by following along with the instructor.

Can I take this course without the exercise files?

Yes! If you decide you would like the exercise files later, you can upgrade to a premium account any time.

Become a member Download sample files See plans and pricing

Please wait... please wait ...
Upgrade to get access to exercise files.

Exercise files video

How to use exercise files.

Learn by watching, listening, and doing, Exercise files are the same files the author uses in the course, so you can download them and follow along Premium memberships include access to all exercise files in the library.


Exercise files

Exercise files video

How to use exercise files.

For additional information on downloading and using exercise files, watch our instructional video or read the instructions in the FAQ.

This course includes free exercise files, so you can practice while you watch the course. To access all the exercise files in our library, become a Premium Member.

Are you sure you want to mark all the videos in this course as unwatched?

This will not affect your course history, your reports, or your certificates of completion for this course.


Mark all as unwatched Cancel

Congratulations

You have completed Creative Inspirations: Kit Hinrichs, Graphic Designer.

Return to your organization's learning portal to continue training, or close this page.


OK
Become a member to add this course to a playlist

Join today and get unlimited access to the entire library of video courses—and create as many playlists as you like.

Get started

Already a member?

Become a member to like this course.

Join today and get unlimited access to the entire library of video courses.

Get started

Already a member?

Exercise files

Learn by watching, listening, and doing! Exercise files are the same files the author uses in the course, so you can download them and follow along. Exercise files are available with all Premium memberships. Learn more

Get started

Already a Premium member?

Exercise files video

How to use exercise files.

Ask a question

Thanks for contacting us.
You’ll hear from our Customer Service team within 24 hours.

Please enter the text shown below:

The classic layout automatically defaults to the latest Flash Player.

To choose a different player, hold the cursor over your name at the top right of any lynda.com page and choose Site preferencesfrom the dropdown menu.

Continue to classic layout Stay on new layout
Exercise files

Access exercise files from a button right under the course name.

Mark videos as unwatched

Remove icons showing you already watched videos if you want to start over.

Control your viewing experience

Make the video wide, narrow, full-screen, or pop the player out of the page into its own window.

Interactive transcripts

Click on text in the transcript to jump to that spot in the video. As the video plays, the relevant spot in the transcript will be highlighted.

Are you sure you want to delete this note?

No

Your file was successfully uploaded.

Thanks for signing up.

We’ll send you a confirmation email shortly.


Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

Keep up with news, tips, and latest courses with emails from lynda.com.

Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

   
submit Lightbox submit clicked
Terms and conditions of use

We've updated our terms and conditions (now called terms of service).Go
Review and accept our updated terms of service.