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Creative Inspirations: Big Spaceship, Digital Creative Agency
Illustration by John Hersey

Projects: Hungry Suitcase


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Creative Inspirations: Big Spaceship, Digital Creative Agency

with Big Spaceship

Video: Projects: Hungry Suitcase

(Music playing) Michael Lebowitz: Another project that we had a huge amount of fun on was one that I actually wasn't so excited to do, initially. Arnold Worldwide came to us, wanting us to be the digital partner on a project for Royal Caribbean Cruise Lines and I thought, cruising? I am not sure if that's really right for us.

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Creative Inspirations: Big Spaceship, Digital Creative Agency
1h 11m Appropriate for all Aug 01, 2008

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Take a ride in the Big Spaceship with this intimate look at the inner workings of one of the web's most innovative firms. Since its founding in 2000, Big Spaceship has set about redefining what it means to be a digital agency—and has won countless awards in the process. True to its mission, Big Spaceship ensures that every aspect of the company reflects a fresh way of working, from the layout of office space to how clients are engaged. This installment of Creative Inspirations takes viewers inside the minds and methods behind this extraordinary company. Learn more about Big Spaceship by going to their website at Big Spaceship. To view examples of Big Spaceship's work visit Nike Air, Hungry Suitcase, HBO, Adobe and the Corona Beach.

Subjects:
Design Creative Inspirations Documentaries
Author:
Big Spaceship

Projects: Hungry Suitcase

(Music playing) Michael Lebowitz: Another project that we had a huge amount of fun on was one that I actually wasn't so excited to do, initially. Arnold Worldwide came to us, wanting us to be the digital partner on a project for Royal Caribbean Cruise Lines and I thought, cruising? I am not sure if that's really right for us.

We tend to do stuff that's very sort of popular culture-oriented and influenced. And some of the team came to me and said, "We think this has tons of potential. "And we've got some ideas and we are really excited about them." And I said, "Alright. "Go ahead, run with it. "If you're excited, that's going to lead to better work, than anything else." The project, in a nutshell, is that you arrive in a bedroom that looks like any standard bedroom rendered in 3D, but there is a suitcase on the bed, and the suitcase starts talking to you in a sort of unidentifiable foreign accent, objects pop up in the room around you, some of them that make a lot of sense in that room, others not so much.

The idea is that you drag objects that appeal to you, because the overall program is called to the Vacation fun-a-lyzer. You can actually travel from room to room, so you can go from bedroom into living room, living room into kitchen, kitchen into bathroom. There are objects of all different kinds in each one. Once you've added, I think, five of possible 10 objects, he will then deliver you your customized vacation personality. And he delivers that in song as any suitcase would, so we created five musical numbers that correspond to the five potential destinations that you could arrive at, via Royal Caribbean.

We got to do absolutely everything. We created this character. We explored all different kinds of suitcases that he might be. We've got to cast the voice talent. We got to record, we did the voice recording here in our studio, Royal Caribbean remains a fantastic client.

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