Start learning with our library of video tutorials taught by experts. Get started

The Creative Spark: Title Case, Typographic Artisans

Erik's "Victory" pennant


From:

The Creative Spark: Title Case, Typographic Artisans

with Jessica Hische and Erik Marinovich

Video: Erik's "Victory" pennant

Erik Marinovich: So, I recently took on a project called The People's Pennant. It was started by Eric Mortensen and several of his colleagues. And basically, the idea in the brief is celebrating the everyday. So, when I was asked, Jessica was asked as well, and we decided that it would be a perfect opportunity for her and I to work together, and what better way to like create two pennants that also worked together. And we were toggling so many different ideas. Although that these were great celebrating morning rituals, we like to talk maybe more about our work ethic, so we came up with the idea of Victory and Defeat, where Defeat is so looked down upon.

Watch this entire course now—plus get access to every course in the library. Each course includes high-quality videos taught by expert instructors.

Become a member
Please wait...
The Creative Spark: Title Case, Typographic Artisans
28m 31s Appropriate for all Dec 14, 2012

Viewers: in countries Watching now:

Meet two type nerds. From the studio they share in San Francisco, typographic artisans Jessica Hische and Erik Marinovich formed Title Case, a business and workshop dedicated to the love of the letterform. Here the two artists seek to perpetuate and spread their love of type both in their own work and by sharing it with others through the workshops they offer. While they obsess on their freelance projects, they're equally gratified by spending countless hours drawing letters on their own for the sole purpose of furthering their art. Jessica and Erik talk about the importance of just looking at type—to learn and to practice each day. Follow Title Case as they put pencil to paper and ink to brush in pursuit of the letter that's uniquely their own.

Subjects:
Design Typography Print Design Documentaries Creative Spark
Authors:
Jessica Hische Erik Marinovich

Erik's "Victory" pennant

Erik Marinovich: So, I recently took on a project called The People's Pennant. It was started by Eric Mortensen and several of his colleagues. And basically, the idea in the brief is celebrating the everyday. So, when I was asked, Jessica was asked as well, and we decided that it would be a perfect opportunity for her and I to work together, and what better way to like create two pennants that also worked together. And we were toggling so many different ideas. Although that these were great celebrating morning rituals, we like to talk maybe more about our work ethic, so we came up with the idea of Victory and Defeat, where Defeat is so looked down upon.

In many different ways, Jessica and I find the beauty in Defeat and how it can let you grow, whereas in Victory, just celebrate it because it might not happen every day. So when it does happen, remind yourself just to celebrate. Probably the by-product of working in a big design studio is that you have to show many, many different concepts. And so there is always that part of me through all those years I worked in big branding studios that I always just need to hit the ground running and flood my sketchbook with so many different iterations, because that's a really helpful way for me to basically edit out the things that aren't working.

And I wouldn't know what the final--or I couldn't make the right decision unless I had gone through all of this exploratory to begin with. A lot of the times what I always like to do is probably work small, but then there is always this part of me who is like the inner child that's telling me, work big, get your hands dirty, get some ink on the floor. So, I immediately go to my tracing roll, which is conveniently located on my desk, that I use a lot, and I quickly just start drawing the things that come to me.

And if for instance, the word is Victory, it's very powerful, but at the same time, I didn't want the typical victory look that looks sort of collegiate, especially on a format such as a pennant. I thought, well, what if you could romanticize the word Victory. So I brought out this big lettering pen. And again, every once in a while, I always go to the art store and just buy a bunch of tools that I haven't necessarily used before, and I always find it really great is when you use a tool that you have a handicap towards, that it yields results that you can't necessarily develop with the computer.

So with that, I just literally will spend an hour sketching and re-sketching. If I didn't draw a letterform correctly, I will put another piece of tracing paper on top and keep going until I am satisfied. So, there is a part of me that is totally OCD. But it's just a process of me continually learning the craft of lettering and really pushing myself to either be better at the computer and especially be better at drawing it when I am using my hand. And again, a lot of people will look at this, and like, they all look the same.

And again, that OCD part of me is like, oh, that C, it could be better. So, a lot of my work, I want you to see it and appreciate that there are qualities that could have only been created or thought of if someone was using the tool to create it on paper. Maybe in time I can actually probably create those, but for the meantime, I like to know that it was born on paper, but then it was finalized on the computer. And without that kind of gestural quality that you see in a lot of my work, I just appreciate the craft of lettering where it came from and using this tool to make it look perfect.

There are currently no FAQs about The Creative Spark: Title Case, Typographic Artisans.

Share a link to this course
Please wait... Please wait...
Upgrade to get access to exercise files.

Exercise files video

How to use exercise files.

Learn by watching, listening, and doing, Exercise files are the same files the author uses in the course, so you can download them and follow along Premium memberships include access to all exercise files in the library.
Upgrade now


Exercise files

Exercise files video

How to use exercise files.

For additional information on downloading and using exercise files, watch our instructional video or read the instructions in the FAQ.

This course includes free exercise files, so you can practice while you watch the course. To access all the exercise files in our library, become a Premium Member.

Upgrade now

Are you sure you want to mark all the videos in this course as unwatched?

This will not affect your course history, your reports, or your certificates of completion for this course.


Mark all as unwatched Cancel

Congratulations

You have completed The Creative Spark: Title Case, Typographic Artisans.

Return to your organization's learning portal to continue training, or close this page.


OK
Become a member to add this course to a playlist

Join today and get unlimited access to the entire library of video courses—and create as many playlists as you like.

Get started

Already a member?

Become a member to like this course.

Join today and get unlimited access to the entire library of video courses.

Get started

Already a member?

Exercise files

Learn by watching, listening, and doing! Exercise files are the same files the author uses in the course, so you can download them and follow along. Exercise files are available with all Premium memberships. Learn more

Get started

Already a Premium member?

Exercise files video

How to use exercise files.

Ask a question

Thanks for contacting us.
You’ll hear from our Customer Service team within 24 hours.

Please enter the text shown below:

The classic layout automatically defaults to the latest Flash Player.

To choose a different player, hold the cursor over your name at the top right of any lynda.com page and choose Site preferencesfrom the dropdown menu.

Continue to classic layout Stay on new layout
Welcome to the redesigned course page.

We’ve moved some things around, and now you can



Exercise files

Access exercise files from a button right under the course name.

Mark videos as unwatched

Remove icons showing you already watched videos if you want to start over.

Control your viewing experience

Make the video wide, narrow, full-screen, or pop the player out of the page into its own window.

Interactive transcripts

Click on text in the transcript to jump to that spot in the video. As the video plays, the relevant spot in the transcript will be highlighted.

Thanks for signing up.

We’ll send you a confirmation email shortly.


Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

Keep up with news, tips, and latest courses with emails from lynda.com.

Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

   
submit Lightbox submit clicked