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As a long-time member of AIGA and newly elected member of its national board of directors, lynda.com founder Lynda Weinman was invited to attend the organization's annual design awards gala in New York City last fall. A few days before the event, she spent some time getting to know some of the AIGA’s key members and touring the organization's offices and archives.
Lynda's journey introduces us to the professional association for design, through the eyes of some of the most talented and influential designers of our time. Lynda visits AIGA's National Design Center on Fifth Avenue, home to the breathtaking design archives (dating back to the 1920's) as well as this year's premiere of 365: AIGA's Annual Design Exhibition. She also touches down at New York's School of Visual Arts and at Sterling Brands, the largest brand consultancy in the country, located in the Empire State building. Those interviewed include executive director Ric Grefé, national AIGA president Debbie Millman, former president Sean Adams, and editor Steven Heller from Voice: AIGA’s Journal of Design.
Lynda Weinman: Hi Mathew! I'm Lynda. Matthew Moore: Hello Lynda! I'm Matthew Moore. I'm Principal of Hipbone Design and the exhibit designer of this space. Lynda: Fantastic! Have you done other exhibit designs for AIGA for this exact location? Matthew: I have not done one for this exact location, though I have seen many over here and in doing so I saw many of issues that I thought I could help them address. Lynda: Excellent! So talk to us a little bit about what your goals were with the exhibit design? Matthew: So our goals were to do something that was sustainable and as carbon neutral as possible, but mostly one of the things it has not always worked for AIGA is foot traffic.
So even though they have a great space they have always been able to get people in. So what we try to do is create something that invited people into the space. We have a bright green door that says "Come in," as opposed to the gray steel door. We've created a vista, pulling you in. So visually we pull you in. We've tried to use relatively informal materials in interesting ways, and we've created it so as you look in, there are very specific things you can see that give you hints, a lot of hints that it's a gallery, that it's public. It's not something that you are not allowed to come into but rather that you are in fact invited into.
So judging actually by the number of people who have tried to get in even before the show is open it seems like we are doing okay. Lynda: It's a success. Well, congratulations and beautiful job! Matthew: Thank you!
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