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(MUSIC).
There's a quote by Saul Bass, where he
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says, design is thinking made visual.
When it comes to drawing, I think
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everybody should draw.
It's my way of approaching the
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exploratory process.
In every job I've had I've used my
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drawing skills to solve design problems.
(MUSIC) When I'm drawing out ideas, for
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me, it's all about making connections.
Von I can do this, and this relates to
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this, and I can combine those, and that's
how you Come up with clever design solutions.
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(MUSIC) My name is Von Glitschka.
I'm an illustrative designer.
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I like to draw.
When I went to art schol, the way we were
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taught was traditionally.
So, when computers did enter the scene
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for design, it just opened up a bigger
realm of possibilities for me.
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But I didn't give up the analog aspect of
it.
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I didn't stop drawing I've always
utilized my traditional mindsets, such as
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thumbnail sketching, to execute ideas
more efficiently.
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Before I ever touch the computer in terms
of building my artwork, I already know
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pretty much what the design's going to
look like.
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It removes the guesswork and it becomes
more of Craftsmanship.
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I work out of my home studio is Salem,
Oregon.
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I've worked on everything from visual
identity systems, brand identity, I've
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worked on character designs, pretty much
anything and everything...
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Primarily, a larger ad agency or design
firm will, will hire me to create a logo
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for their client.
That's really what I enjoy the most
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because it's like solving a graphic
mystery.
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Most designers.
(MUSIC) When they step outside the
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context of their work, they're going to
discover new worlds of opportunity.
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Fiveminutelogo.com is a, a good creative
exercise for me, because it forces me to
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not over think things.
There's this saying that goes necessity
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is the mother of invention, and so it's
kind of like that for me creatively
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speaking where.
I give myself a, a 5-minute window and
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try to come up with something clever.
It started as my social commentary to
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online cheap logo services.
Right after Thanksgiving, the fear is back.
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Black Friday hits and just to be
sarcastic, I posted on Twitter.
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For one day only, the next 24 hours,
anybody that PayPals me $5.
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I'll take five minutes and I'll create a
logo for them.
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They don't get to art direct it.
I'll do whatever I want, and that's the deal.
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In about three days I got about 400
orders.
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And I go, okay, this is ridiculous.
I did this as a joke, but now the joke's
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on me because I'm getting overwhelmed by
(MUSIC) 5 minute logos.
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It's now down where it's averages about
five or six a week.
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(MUSIC) Every now and then I'll come up
with an idea where there's a genesis of a
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concept where I go, that might make a
really cool logo if somebody really
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worked on this a little more.
But, I do it to stretch me creatively and
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I think it's always good to step outside
of your normal routine, push yourself to
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think in new ways and expand how you
work.
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(MUSIC).
Texture exploring for me.
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It's kind of like drawing in the sense
that it's a creative exercise.
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(MUSIC) As much as I like digital artwork
and creating digitally, it can come off
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too clean, too perfect.
So the nice thing about textures is it
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gives humanity to digital art.
It really imbues the art with a nice
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organic flare that otherwise wouldn't be
there.
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When I go texture exploring, one of the
local places I really like is the Airport Steel.
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It's a, it's a glorified junk yard.
I took my daughter, Savannah, recently.
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We've been doing ever since she's a
little girl.
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Female This looks like sky.
Male This nice.
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(MUSIC) (INAUDIBLE) Right.
So shoot that.
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Make sure you get the whole board.
(SOUND) I'm definitely going to use a few
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of em in, the, the poster design I'm
doing for the HAL Design Conference.
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(MUSIC) I'll take them into PhotoShop and
adjust contrast, and just drag and drop
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into illustrator.My specific poster
concept plays off of a saying I like to
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quote all the time and that is life is
too short for bad art.
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(MUSIC) I start off with thumbnail
sketches, and then I refine each one of
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those, and once I have it precise enough,
I then scan it in and move to digital and
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start building it out.
The whole point of the theme is basically
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to encourage designers to be inspired by
their life.
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(SOUND).
I purposely pick subject matter that just
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applies to all kinds of things.
And you can be inspired by other people's
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work in the design industry.
But the best ideas, the best form of
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inspiration comes outside the industry.
Whatever aspect of life that you enjoy.
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>> (MUSIC) That's what's going to help
fuel your creativity.
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