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Von Glitschka creates visual identities, characters, and logos for high-profile ad agencies and companies around the world. But he still believes in the power of taking the brain offline—stepping away from the computer and using "analog" methods to solve design challenges. For Von, this means drawing. It's free, it's quick, it's liberating, and it makes design accessible to almost anyone. And by putting his pen to paper first, Von comes away with dozens of ideas that can be translated into digital designs.
Take a trip to Salem, Oregon, and watch this master designer at work as he sketches his ideas and refines them in Adobe Photoshop and Illustrator. Then join Von at play as he trawls junkyards on the hunt for color, texture, and patterns to use in his designs. He also lets us in on his 5ive Minute Logo project, a tongue-in-cheek response to the rise of cheap online design clearinghouses that turned, ironically, into a great creative outlet. As he says, even if he wanted to make it, "life is too short for bad art."
(MUSIC) Every job I've had, I've used my drawing skills to solve design problems. (MUSIC) It's like solving a graphic mystery. Before I ever touch the computer in terms of building my artwork, I already know pretty much what the design's going to look like. It removes the guesswork and it becomes more of craftsmanship. (MUSIC) FiveMinuteLogo.com is a good creative exercise for me because it forces me to not over think things. (MUSIC) I think it's always good to step outside of your normal routine and expand how you work.
Texture exploring for me its a creative exercise. As much as I like digital art work, it can come off too clean, too perfect. Textures gives humanity to digital art. Alright so shoot that and make sure you get the whole board. Most designers, when they outside the context of their work, they're going to discover new worlds of opportunity.
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