Watch every course in the library with a lynda.com membership.
Each course includes high-quality videos taught by expert instructors.

Start Your Free Trial Now

Video: Becoming a teacher

(Music playing) Tink Adams, the president of Art Center, said, "We want teachers who are professionals in the field to come in and teach what they know." I don't even have a high school education. I didn?t finish the 10th grade.
please wait ...
Watch the Online Video Course Creative Inspirations: Doyald Young, Logotype Designer
1h 41m Appropriate for all Oct 29, 2010 Updated Sep 29, 2011

Viewers: in countries Watching now:

From humble beginnings in a small Texas town eight decades ago comes legendary typographer, logotype designer, author, and teacher Doyald Young. As elegant as his script fonts and as wise as his set of Oxford English dictionaries, Young set the standard for his craft. Friend and designer Stefan Bucher describes Young as "someone who could easily have done what he does in the Renaissance, and could easily do it 300 years from now." In this installment of Creative Inspirations, we enjoy a window into the life of this accomplished artisan as he works with joyous focus in his favorite spot, his drawing table. We follow Young to Art Center College of Design in Pasadena where he shares his talents with tomorrow's designers. He recalls the hundreds of iterations he went through in creating the logo for Prudential, and he puts pencil to tissue creating the pages for his book about script lettering, Learning Curves. Young's story is compelling, captivating, and most of all, inspiring. lynda.com is honored to host this tribute to his work.

Join us in Bonus Features at a tribute event held at Art Center College of Design in Pasadena, California, where Doyald's friends and colleagues speak about their relationship with the gifted designer and Lynda introduces a scholarship fund set up specifically in his memory.

Subject:
Design
Author:
Doyald Young

Becoming a teacher

(Music playing) Tink Adams, the president of Art Center, said, "We want teachers who are professionals in the field to come in and teach what they know." I don't even have a high school education. I didn?t finish the 10th grade.

That?s unimportant. As long as I can teach what I do, that?s all that Tink was concerned about. (To a student) And then there?s a bump right here. And let?s add more weight to the N. The rest is good. FEMALE STUDENT: How about the space? DOYALD: That?s fine. It can go higher but what you have I think is okay.

I took 4 semesters of lettering from Mort Leach at Art Center. 1953, I think it was. And that Mort had a big class. It was far too many to teach in a three-hour period. And Mort noticed that students were coming to me when he wasn?t around for help. And so finally after the 4th semester, he said "Would you like to teach here. Would you like to be my assistant?" And so of course I was flattered.

(To a student) I'm more concerned really about your shape. I prefer to go one-on-one. This time it's summer session and it?s always light. I have just 5 students this time. I have them work small. First of all, because if you?re designing a complex shape, you make it the faster you can go, you can test out your ideas. If it?s 12 - inches wide, it takes you forever to make this drawing. So we can make a series of little roughs to solve the basic problems Once we have those solved, then we can then make a tighter version and finally we make a very precise pencil tissue.

Once I have okayed that, it?s then translated into a digital form so that it becomes of a piece of art that can be reproduced at any size. I've always enjoyed helping people learn how to draw. It is better to give and receive, you know. And so I think that teaching is rewarding. It helps you to decide what you believe in, and what the real principals are that satisfies your aesthetics.

I tell my students this: I don?t care what the rules are. And they are lots of rules. The ultimate rule is how does it look? Does that ?O? look bigger than the ?N?? Does it look taller? Does it drop too far below the line? And you have to get them to keep on drawing letters until they see the difference. You have to learn how to see it.

(To a student) The ?T? is a little bit low. I think this is ideal and I think that is ideal. You've repeated that of the top of the N, which is good. There is one slight problem but at this scale, I accept what you?ve done. I think the top of the E gets a little dark. You see your hairline here? Is heavy? So the top of the E is just a little dark, a little chunky. Um.

I'm particularly pleased with what you've done.

There are currently no FAQs about Creative Inspirations: Doyald Young, Logotype Designer.

 
Share a link to this course

What are exercise files?

Exercise files are the same files the author uses in the course. Save time by downloading the author's files instead of setting up your own files, and learn by following along with the instructor.

Can I take this course without the exercise files?

Yes! If you decide you would like the exercise files later, you can upgrade to a premium account any time.

Become a member Download sample files See plans and pricing

Please wait... please wait ...
Upgrade to get access to exercise files.

Exercise files video

How to use exercise files.

Learn by watching, listening, and doing, Exercise files are the same files the author uses in the course, so you can download them and follow along Premium memberships include access to all exercise files in the library.


Exercise files

Exercise files video

How to use exercise files.

For additional information on downloading and using exercise files, watch our instructional video or read the instructions in the FAQ .

This course includes free exercise files, so you can practice while you watch the course. To access all the exercise files in our library, become a Premium Member.

* Estimated file size

Are you sure you want to mark all the videos in this course as unwatched?

This will not affect your course history, your reports, or your certificates of completion for this course.


Mark all as unwatched Cancel

Congratulations

You have completed Creative Inspirations: Doyald Young, Logotype Designer.

Return to your organization's learning portal to continue training, or close this page.


OK

Upgrade to View Courses Offline

login

With our new Desktop App, Annual Premium Members can download courses for Internet-free viewing.

Upgrade Now

After upgrading, download Desktop App Here.

Become a member to add this course to a playlist

Join today and get unlimited access to the entire library of video courses—and create as many playlists as you like.

Get started

Already a member ?

Exercise files

Learn by watching, listening, and doing! Exercise files are the same files the author uses in the course, so you can download them and follow along. Exercise files are available with all Premium memberships. Learn more

Get started

Already a Premium member?

Exercise files video

How to use exercise files.

Ask a question

Thanks for contacting us.
You’ll hear from our Customer Service team within 24 hours.

Please enter the text shown below:

Exercise files

Access exercise files from a button right under the course name.

Mark videos as unwatched

Remove icons showing you already watched videos if you want to start over.

Control your viewing experience

Make the video wide, narrow, full-screen, or pop the player out of the page into its own window.

Interactive transcripts

Click on text in the transcript to jump to that spot in the video. As the video plays, the relevant spot in the transcript will be highlighted.

Learn more, save more. Upgrade today!

Get our Annual Premium Membership at our best savings yet.

Upgrade to our Annual Premium Membership today and get even more value from your lynda.com subscription:

“In a way, I feel like you are rooting for me. Like you are really invested in my experience, and want me to get as much out of these courses as possible this is the best place to start on your journey to learning new material.”— Nadine H.

Start your FREE 10-day trial

Begin learning software, business, and creative skills—anytime,
anywhere—with video instruction from recognized industry experts.
lynda.com provides
Unlimited access to over 4,000 courses—more than 100,000 video tutorials
Expert-led instruction
On-the-go learning. Watch from your computer, tablet, or mobile device. Switch back and forth as you choose.
Start Your FREE Trial Now
 

A trusted source for knowledge.

 

We provide training to more than 4 million people, and our members tell us that lynda.com helps them stay ahead of software updates, pick up brand-new skills, switch careers, land promotions, and explore new hobbies. What can we help you do?

Thanks for signing up.

We’ll send you a confirmation email shortly.


Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

Keep up with news, tips, and latest courses with emails from lynda.com.

Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

   
submit Lightbox submit clicked
Terms and conditions of use

We've updated our terms and conditions (now called terms of service).Go
Review and accept our updated terms of service.