New Feature: Playlist Center! Pick a topic and let our playlists guide the way—like a learning mixtape.

Start learning with our library of video tutorials taught by experts. Get started

Creative Inspirations: Troika Design Group, Design and Branding Agency
Illustration by John Hersey

Balance of technology and design


From:

Creative Inspirations: Troika Design Group, Design and Branding Agency

with Troika Design Group

Video: Balance of technology and design

Rich Feldman: Troika is always pretty much on the forefront of technology. We try and stay just a little behind the curve, so that we know that all our systems will operate and the software will work together. And that really is beneficial to our designers and animators, to keep them on the forefront of the technology and have the tools to be able to do their work.

Watch this entire course now—plus get access to every course in the library. Each course includes high-quality videos taught by expert instructors.

Become a member
please wait ...
Creative Inspirations: Troika Design Group, Design and Branding Agency
1h 21m Appropriate for all Dec 18, 2008

Viewers: in countries Watching now:

Ever wonder who's behind those cool identity graphics on broadcast and cable TV networks? Come take a peek behind the scenes at Troika Design Group, the leading firm for branding television networks. The members of the exceptionally creative team at Troika explain how they go about creating unique and dynamic on-air brand identities for some of the biggest networks in the world, including ABC, FOX, Oxygen, and ESPN. They show how the company organizes projects, develops its team members, and nurtures a highly collaborative and creative environment. Troika's employees show their creative solutions and tell the stories behind the work. The company begins with a deep understanding of the client's needs, and develops solutions that may include live action elements and a whole range of graphic animation techniques. This installment of Creative Inspirations takes viewers to the very epicenter of TV network branding.

Subjects:
Design Creative Inspirations Documentaries
Author:
Troika Design Group

Balance of technology and design

Rich Feldman: Troika is always pretty much on the forefront of technology. We try and stay just a little behind the curve, so that we know that all our systems will operate and the software will work together. And that really is beneficial to our designers and animators, to keep them on the forefront of the technology and have the tools to be able to do their work. How do you balance technology with design? Dale Everett: Technology is your pen and pencil. And the design part of it is the thinking and the creative energy and the problem solving and the tools are a foundation for the designers; they need them to do their work. What we find when we bring in- When we bring in people we find that there is often two paths that they take and that those paths, in its simplest way it's a design, people become designers and they become animators.

The animators are very much absorbed in their tools and they use their tools. They kind of become masters of their tools. They are technicians and they are artists of the tool. The designers are working at a higher level where they are hopefully a little removed from the tool and they are problem solving at an intellectual level and at a level of ideation and thinking about the problem. And then working down to use the tools to sketch and design and prepare their work to be taken to the animators and the animators then breath life into it through the tools.

Rich Feldman: And for me sometimes my tools are tape and twine and whatever it takes to get the station fixed and the designer and animator to be working, because in the fast paced business that we live in, television, which is brain surgery by the way, people have to working all the time and 24 hours a day. So, what we strive on is to make sure that the tools are available at all times and that no one is down for any long period of time waiting on the technology.

Dale Everett: So what kind of tools are the animators clamoring forth? Rich Feldman: Well, we have basically full Adobe CS3 Suite, After Effects, Photoshop, Illustrator. We have Maya on many of the machines, Maya 2008, looking forward to Maya 2009. We have Cinema 4D. All these the 3D programs that we have, we have a render farm for the designers to use, the animators to use.

We have Office, Keynote, we have all the good programs. We have everything basically that anybody wants; we have it here for them. We even bring in a Flame if we need it for the project. Dale Everett: At Troika we have a fantastic technological foundation and we use that as, again, as a foundation that we then can build our creative ideas on top of. Everything is available to everyone whenever they need it. I can look at anyone's files, the animators have all the up-to-date stuff, designers have the programs they need, but ultimately it's about the people and it's about the creators and it's about ideas and that's what elevates the work. The technology is a tool and it's a very important tool. But beyond that it's the creative, it's the thinking and it's the people that come together collaboratively that really make our work shine.

There are currently no FAQs about Creative Inspirations: Troika Design Group, Design and Branding Agency.

 
Share a link to this course

What are exercise files?

Exercise files are the same files the author uses in the course. Save time by downloading the author's files instead of setting up your own files, and learn by following along with the instructor.

Can I take this course without the exercise files?

Yes! If you decide you would like the exercise files later, you can upgrade to a premium account any time.

Become a member Download sample files See plans and pricing

Please wait... please wait ...
Upgrade to get access to exercise files.

Exercise files video

How to use exercise files.

Learn by watching, listening, and doing, Exercise files are the same files the author uses in the course, so you can download them and follow along Premium memberships include access to all exercise files in the library.
Upgrade now


Exercise files

Exercise files video

How to use exercise files.

For additional information on downloading and using exercise files, watch our instructional video or read the instructions in the FAQ.

This course includes free exercise files, so you can practice while you watch the course. To access all the exercise files in our library, become a Premium Member.

join now Upgrade now

Are you sure you want to mark all the videos in this course as unwatched?

This will not affect your course history, your reports, or your certificates of completion for this course.


Mark all as unwatched Cancel

Congratulations

You have completed Creative Inspirations: Troika Design Group, Design and Branding Agency.

Return to your organization's learning portal to continue training, or close this page.


OK
Become a member to add this course to a playlist

Join today and get unlimited access to the entire library of video courses—and create as many playlists as you like.

Get started

Already a member?

Become a member to like this course.

Join today and get unlimited access to the entire library of video courses.

Get started

Already a member?

Exercise files

Learn by watching, listening, and doing! Exercise files are the same files the author uses in the course, so you can download them and follow along. Exercise files are available with all Premium memberships. Learn more

Get started

Already a Premium member?

Exercise files video

How to use exercise files.

Ask a question

Thanks for contacting us.
You’ll hear from our Customer Service team within 24 hours.

Please enter the text shown below:

The classic layout automatically defaults to the latest Flash Player.

To choose a different player, hold the cursor over your name at the top right of any lynda.com page and choose Site preferencesfrom the dropdown menu.

Continue to classic layout Stay on new layout
Exercise files

Access exercise files from a button right under the course name.

Mark videos as unwatched

Remove icons showing you already watched videos if you want to start over.

Control your viewing experience

Make the video wide, narrow, full-screen, or pop the player out of the page into its own window.

Interactive transcripts

Click on text in the transcript to jump to that spot in the video. As the video plays, the relevant spot in the transcript will be highlighted.

Are you sure you want to delete this note?

No

Notes cannot be added for locked videos.

Thanks for signing up.

We’ll send you a confirmation email shortly.


Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

Keep up with news, tips, and latest courses with emails from lynda.com.

Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

   
submit Lightbox submit clicked
Terms and conditions of use

We've updated our terms and conditions (now called terms of service).Go
Review and accept our updated terms of service.