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EBook apps are very prevalent today because they offer so many engaging features. Magazine publishers especially appreciate them, but other publishers are starting to see the advantages of the eBook apps. Creating them does not have that completely interrupt your current publishing workflow but, you will have to make some adjustments. Let's run down a list of the benefits and shortcomings of choosing EPUB apps as your digital publishing solution. EBook apps are easy to create, provided that you use a product like InDesign or iBooks author.
EBook apps have a fixed layout format; they can include interactive elements such as hyperlinks and rich media. They also offer interactive features beyond those of the EPUB or PDF formats. These features include image slideshows, 360 degree and panoramic views, embedded web content, scrolling text frames, quizzing, and reviewing options. With the all of these wonderful features, it's no wonder that eBook apps are so popular, but they do have their drawbacks.
While you can include more device specific interactions, these features must be hand-coded. Because eBook apps are native applications, you have to use a coding language with relative to that operating system. This will require some additional programming background. Current e-book publishing models rely on a publishing license for the distribution. The tools for creating interactive content within an eBook app are free, but you still have to pay to distribute that content.
The pricing models for publishing an EPUB app can be a bit high for small publishers. Because they are so prevalent, there is a steep competition in the marketplace when it comes to eBook apps. EBook apps are currently leading the digital publishing market. Their extensive list of interactive features make them very popular with audiences. If you have a multi-issue publication, or find that other publishing options would lack the interactive content you need, then perhaps an e-book app is just what you're looking for.
Be mindful that while the tools to create EBook apps are free, the publishing and distribution cost could be over budget for smaller publishers.
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