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Digital Publishing Fundamentals
Illustration by John Hersey

The benefits of an EPUB


From:

Digital Publishing Fundamentals

with William Everhart

Video: The benefits of an EPUB

EPUBs have many advantages, including OS independence, re-flowable content, and a relatively small file size. The EPUB 3 Standard allows for more immersive experience with support for audio and video, text to speech, scripting, and more. There's a lot of digital goodness in a neat little package. Let's dig a little deeper into the benefits of the EPUB. Due to their html core, EPUB pages can be read on any device with any operating system, including mobile. The only requirement is an application capable of interpreting and displaying the EPUB format.

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Digital Publishing Fundamentals
1h 8m Appropriate for all Sep 28, 2012

Viewers: in countries Watching now:

Devices like the Apple iPad have changed the way the world consumes media, and now anyone can adopt a digital publishing model and share their content with an audience. This course clearly defines the terms and types of digital formats, including EPUB, iBooks, ebooks, "enhanced" EPUB, and PDF, as well as their pros and cons, and helps you decide which media type best matches your content now, and which type you might want to migrate to in the future. The course also provides an overview of a typical digital publishing workflow and the software setup you'll need to get started.

Topics include:
  • Is print dead?
  • Understanding digital publishing terminology
  • Comparing an EPUB to a fixed-layout EPUB
  • Publishing with PDFs
  • Understanding the benefits and shortcomings of ebook apps
  • Working with InDesign, Word, and iBooks Author
  • Understanding distribution options
  • Selecting a publishing format
Subjects:
Design Digital Publishing
Author:
William Everhart

The benefits of an EPUB

EPUBs have many advantages, including OS independence, re-flowable content, and a relatively small file size. The EPUB 3 Standard allows for more immersive experience with support for audio and video, text to speech, scripting, and more. There's a lot of digital goodness in a neat little package. Let's dig a little deeper into the benefits of the EPUB. Due to their html core, EPUB pages can be read on any device with any operating system, including mobile. The only requirement is an application capable of interpreting and displaying the EPUB format.

Fortunately there is a plethora of such apps for every operating system and mobile or a tablet device. There are even plug-ins that allow you to read EPUBs directly inside your favorite web browser. That means that there is a huge market of potential EPUB consumers in the world today. By far, the greatest advantage of the EPUB format is it's re-flowable content. This feature empowers the EPUB to automatically resize its contents based on the dimensions of the viewer screen. The text itself can be resized by the viewer to make reading on smaller devices like smartphones much more palatable.

Visually challenged readers can take advantage of this feature as well, to make reading more comfortable on any screen. Not only can they change the text size, but the text and background color as well, to give it more or less contrast. With the release of EPUB 3 standard, readers can now enjoy features like embedded audio and video. This brings a whole new level of experience to the reader, much like bonus content or special features offered on a DVD or Blu-ray disc, only for books. Audio can be added as a background track or narration of the text.

The EPUB format also has support for interactivity, such as hyperlinks. Media overlays allow us to highlight text. We can copy the text. You can even highlight some text and make a note. As you see there are some impressive benefits of choosing the EPUB as your digital publishing format.

The rich media features of the EPUB 3 Standard are beginning to rival those of other digital publishing formats. The re-flowable content makes a strong case for flexibility across multiple screen sizes, and reaches out to the visually challenged audiences. No matter how you feel about it, the EPUB format is a strong contender in the digital publishing market.

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