New Feature: Playlist Center! Pick a topic and let our playlists guide the way.

Start learning with our library of video tutorials taught by experts. Get started

Digital Publishing Fundamentals
Illustration by John Hersey

Who is an EPUB for?


From:

Digital Publishing Fundamentals

with William Everhart

Video: Who is an EPUB for?

The role of EPUBs has traditionally been relegated to tech-centric publication, such as commercial books and textbooks. Now that the EPUB Format has evolved to include more interactive features, it has captured the attention of a wider audience of publishers and readers. Modern Word Processing and Page Layout applications have included an export to EPUB option, making it easier to create EPUB documents. To whom is the EPUB Format suited? Certainly literary books will continue to be a mainstay of the EPUB Format, with new features of both the format and the eReading apps, readers will draw even more from their favorite tales.

Watch this entire course now—plus get access to every course in the library. Each course includes high-quality videos taught by expert instructors.

Become a member
please wait ...
Digital Publishing Fundamentals
1h 8m Appropriate for all Sep 28, 2012

Viewers: in countries Watching now:

Devices like the Apple iPad have changed the way the world consumes media, and now anyone can adopt a digital publishing model and share their content with an audience. This course clearly defines the terms and types of digital formats, including EPUB, iBooks, ebooks, "enhanced" EPUB, and PDF, as well as their pros and cons, and helps you decide which media type best matches your content now, and which type you might want to migrate to in the future. The course also provides an overview of a typical digital publishing workflow and the software setup you'll need to get started.

Topics include:
  • Is print dead?
  • Understanding digital publishing terminology
  • Comparing an EPUB to a fixed-layout EPUB
  • Publishing with PDFs
  • Understanding the benefits and shortcomings of ebook apps
  • Working with InDesign, Word, and iBooks Author
  • Understanding distribution options
  • Selecting a publishing format
Subjects:
Design Digital Publishing
Author:
William Everhart

Who is an EPUB for?

The role of EPUBs has traditionally been relegated to tech-centric publication, such as commercial books and textbooks. Now that the EPUB Format has evolved to include more interactive features, it has captured the attention of a wider audience of publishers and readers. Modern Word Processing and Page Layout applications have included an export to EPUB option, making it easier to create EPUB documents. To whom is the EPUB Format suited? Certainly literary books will continue to be a mainstay of the EPUB Format, with new features of both the format and the eReading apps, readers will draw even more from their favorite tales.

Authors and publishers can include links to their other offerings, making it easier for the reader to acquire them. Book clubs can stretch across borders as readers can blog or instant message about the book that they are currently enjoying on their eBook device or tablet. Textbooks too can take advantage of the increased interactivity and rich media content now offered by the EPUB 3 Format. I can remember sitting in class watching some boring 16 mm film from a 1950s about healthy eating habits.

The information was up-of-date and the film did not capture my attention, but I did catch up on my sleep. Now imagine instead of textbook with not only the latest in dietary information, but an up-to-date movie right there on the page. I tap the screen and the movie plays. I don't fall asleep and I actually learn something. How awesome would this be for demonstrating complicated mathematic equations or scientific studies? Speaking of equations, the EPUB 3 Format supports MathML, a markup language that describes and displays mathematical equations correctly on the computer and device screens.

This one entices not only textbook authors, but authors of engineering and scientific documentation as well. It allows authors to accurately display math formulas natively, without having to convert them into an image format first. With support for text to speech, children's book publishers are warming out to the EPUB as their format of choice. Their younger audiences can not only enjoy the story as it's told by the characters, but also learn to read at the same time. Encouraging young readers solidifies them as a future eBook consumer and sways parents to purchase even more eBooks for their educational benefits.

This is truly a win-win situation for both the publisher and the consumer alike. Corporate eLearning and Business Reporting are now being offered as EPUBs for all of the above reasons. So the next time you get that analysis of blah, blah, blah, or you are required to take a course on being a better employee, you might be surprised that at least the publication of the information is engaging. There is even a small migration of magazines and catalogs to the EPUB 3 Format. The EPUB Format has certainly come a long way from its humble beginnings, but the ride is not over yet.

More markets are coming to see the light when it comes to the EPUB Format. This is due directly to the increasing list of features offered by EPUB 3, and a support by top publishing applications. With so many possibilities offered by the EPUB Format, I guess the better question would be who is the EPUB not for?

Find answers to the most frequently asked questions about Digital Publishing Fundamentals.


Expand all | Collapse all
please wait ...
Q: Where can I learn more about graphic design?
A: Discover more on this topic by visiting graphic design on lynda.com.
 
Share a link to this course

What are exercise files?

Exercise files are the same files the author uses in the course. Save time by downloading the author's files instead of setting up your own files, and learn by following along with the instructor.

Can I take this course without the exercise files?

Yes! If you decide you would like the exercise files later, you can upgrade to a premium account any time.

Become a member Download sample files See plans and pricing

Please wait... please wait ...
Upgrade to get access to exercise files.

Exercise files video

How to use exercise files.

Learn by watching, listening, and doing, Exercise files are the same files the author uses in the course, so you can download them and follow along Premium memberships include access to all exercise files in the library.
Upgrade now


Exercise files

Exercise files video

How to use exercise files.

For additional information on downloading and using exercise files, watch our instructional video or read the instructions in the FAQ.

This course includes free exercise files, so you can practice while you watch the course. To access all the exercise files in our library, become a Premium Member.

join now Upgrade now

Are you sure you want to mark all the videos in this course as unwatched?

This will not affect your course history, your reports, or your certificates of completion for this course.


Mark all as unwatched Cancel

Congratulations

You have completed Digital Publishing Fundamentals.

Return to your organization's learning portal to continue training, or close this page.


OK
Become a member to add this course to a playlist

Join today and get unlimited access to the entire library of video courses—and create as many playlists as you like.

Get started

Already a member?

Become a member to like this course.

Join today and get unlimited access to the entire library of video courses.

Get started

Already a member?

Exercise files

Learn by watching, listening, and doing! Exercise files are the same files the author uses in the course, so you can download them and follow along. Exercise files are available with all Premium memberships. Learn more

Get started

Already a Premium member?

Exercise files video

How to use exercise files.

Ask a question

Thanks for contacting us.
You’ll hear from our Customer Service team within 24 hours.

Please enter the text shown below:

The classic layout automatically defaults to the latest Flash Player.

To choose a different player, hold the cursor over your name at the top right of any lynda.com page and choose Site preferencesfrom the dropdown menu.

Continue to classic layout Stay on new layout
Exercise files

Access exercise files from a button right under the course name.

Mark videos as unwatched

Remove icons showing you already watched videos if you want to start over.

Control your viewing experience

Make the video wide, narrow, full-screen, or pop the player out of the page into its own window.

Interactive transcripts

Click on text in the transcript to jump to that spot in the video. As the video plays, the relevant spot in the transcript will be highlighted.

Are you sure you want to delete this note?

No

Thanks for signing up.

We’ll send you a confirmation email shortly.


Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

Keep up with news, tips, and latest courses with emails from lynda.com.

Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

   
submit Lightbox submit clicked
Terms and conditions of use

We've updated our terms and conditions (now called terms of service).Go
Review and accept our updated terms of service.