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Devices like the Apple iPad have changed the way the world consumes media, and now anyone can adopt a digital publishing model and share their content with an audience. This course clearly defines the terms and types of digital formats, including EPUB, iBooks, ebooks, "enhanced" EPUB, and PDF, as well as their pros and cons, and helps you decide which media type best matches your content now, and which type you might want to migrate to in the future. The course also provides an overview of a typical digital publishing workflow and the software setup you'll need to get started.
What exactly is digital publishing? Simply put, it's the production and distribution of traditionally printed materials like books, magazines, newspapers, and catalogs in an electronic form. These electronic documents commonly, referred to as e-books, can be produced in many formats, such as an ePub, PDF, HTML or an e-book application. Blogs, and even websites, are considered a form of digital publishing. For the purpose of this course, I will be discussing the formats ePub, PDF and e-book application.
To get a better idea of what digital publishing truly is, let's take a look at its evolution up to now. Project Gutenberg is usually everyone's first foray into the world of e-books. It was founded by Michael Hart in 1971 when he digitized the Declaration of Independence, creating the first digital publication. Since its formation, similar e-book libraries have been established, but Project Gutenberg will forever be known as the original digital publishing library. In the early 1990s, the home computer became more of a reality for millions of people.
The CD-ROM drive was commonplace on many of these computers. In an effort to reach this audience and cut production costs, encyclopedias, and even some magazine publishers began producing their titles on CD. Additionally, some textbooks came with live-action presentations and other supplemental content on a CD. Introduced by Adobe Corporation, the PDF, or Portable Document Format, was developed to convert documents to a more universal format. It also helped to usher in the concept of the paperless office.
In the early 1990s, the World Wide Web was beginning to reach into nearly all businesses and many homes. The web made for a perfect platform to share content around the world, which was its original intent. It is also during this time that Amazon starts to sell printed books online. OEB, or the Open eBook, was the precursor to the ePub format. Much like its modern counterpart, OEB was a ZIP file format with a manifest file, XHTML files for the book pages, and CSS for styling.
It was developed until September of 2007, when it was officially replaced by the Open Public Structure 2.0, or ePub format. In 2004, Sony introduced the first commercially available e-book device, LIBRI?. This device used E Ink technology, which is said to be easier to read because it does not depend upon any backlighting, but rather reflected light, much like printed paper. Also in 2004, Google announced its plans to digitize books and offer them online.
A couple of years later, Sony's second attempt at an e-reader device, the Sony Reader, became available through Borders bookstores. In 2007, Amazon released the Kindle and sells out almost immediately. Over the next few years, the Kindle gets updated with additional features. Amazon takes the top spot in e-book market, announcing that e-book sales outnumber physical book sales. Building on the ever popular iPod, in 2007 Apple announced the iPhone. While this device was not a major game changer for the digital publishing world, the following that the iPhone received made publishers take notice.
The device was really too small for extended reading sessions, but it made it possible to carry a computer in your pocket and so the sales soared. In 2010, Steve Jobs announced the iPad and the digital publishing world was forever changed. The larger screen made it much more practical than the iPhone for reading e-books. Being completely touch control, the iPad brought back the active page flipping to e-books, along with gestures for zooming and highlighting content. Digital publishing may be a new term to you, but it has some 40 years of history behind it.
However you define it, digital publishing is one of the leading markets today. Literally millions of e-book capable devices are in the world and more are being sold every day. The push now is to fill those devices with engaging content. That is what digital publishing is all about.
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