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Devices like the Apple iPad have changed the way the world consumes media, and now anyone can adopt a digital publishing model and share their content with an audience. This course clearly defines the terms and types of digital formats, including EPUB, iBooks, ebooks, "enhanced" EPUB, and PDF, as well as their pros and cons, and helps you decide which media type best matches your content now, and which type you might want to migrate to in the future. The course also provides an overview of a typical digital publishing workflow and the software setup you'll need to get started.
Unfortunately, there is not one format that encompasses all of the features of Digital Publishing. Here is a chart of the four Digital publishing formats that we've covered during this course. The key here is to know your content and your target audience, then decide on the features and a distribution channel that will best suit your needs. For example, while the EPUB format has the widest range of device support due to its re-flowable nature, as a publisher, you'll sacrifice most of your layout and design control. In contrast, if you choose the eBook format, you have pixel-perfect design control but, you lose the wide range of device support.
A lot of thought must go into selecting your Digital Publishing format. A wrong move here could be costly. Carefully weigh out the benefits and limitations of each before you get too far into the process. You may find it beneficial to publish in more than just one format.
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