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Devices like the Apple iPad have changed the way the world consumes media, and now anyone can adopt a digital publishing model and share their content with an audience. This course clearly defines the terms and types of digital formats, including EPUB, iBooks, ebooks, "enhanced" EPUB, and PDF, as well as their pros and cons, and helps you decide which media type best matches your content now, and which type you might want to migrate to in the future. The course also provides an overview of a typical digital publishing workflow and the software setup you'll need to get started.
Once you've written your eBook, you need to distribute to your audience. Careful consideration must be taken when selecting a distribution method. Who is your target audience, and where are they likely to shop for digital content? Is one source enough or do you need to publish to multiple outlets? Should you distribute the content yourself or leave it to the pros? Answering these questions will help you decide exactly how you should go about distributing your digital publications. Currently there are three major channels for the distribution of digital publications: Apple's iBook store, Amazons Kindle bookstore, and Barnes & Noble's Nook Book store.
In the iBook store, you want to register as an iTunes content provider. You will receive credentials that identify you to iTunes. Download the iTunes producer app and use it to packager EPUB, fixed layout EPUB, or eBook app, and then submit it back to Apple. Amazon offers kindle direct publishing, register as a new publisher to receive your publishing credentials. You will then be able to upload your EPUB, and it will be converted to the kindle format and listed in the Amazon bookstore.
The third option is Barnes & Noble's pubit. Here, you register for a Barnes & Noble account, then upload your EPUB in Microsoft Word, text, or HTML document. Pubit will convert your documents to the appropriate format and enlist them in the Nook Book store. Each digital publication must have its own unique ISBN number. If you intend to all for your publication in multiple eBook formats, you will need an ISBN number for each version. For more information go to isbn.org.
So there is a rundown of the top three digital publishing channels. They all have a similar process for getting your content to the masses. But be sure to check out each publisher's guidelines on how to properly construct and format your digital book.
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