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Exploring digital publishing terminology


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Digital Publishing Fundamentals

with William Everhart

Video: Exploring digital publishing terminology

Like anything else, digital publishing has its own language, and it would be most helpful to you if you spoke the native tongue. In this video, I will be your translator for the digital publishing language. Many of the terms you may have already heard, but let's make sure you understand them. CSS, or Cascading Style Sheet, is a coding language used to describe the look and feel of HTML content. It's very similar to style sheets used in applications like Microsoft Word and Adobe InDesign. E-book, short for electronic-book, is a generic term used for many forms of digital publication.
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Watch the Online Video Course Digital Publishing Fundamentals
1h 8m Appropriate for all Sep 28, 2012

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Devices like the Apple iPad have changed the way the world consumes media, and now anyone can adopt a digital publishing model and share their content with an audience. This course clearly defines the terms and types of digital formats, including EPUB, iBooks, ebooks, "enhanced" EPUB, and PDF, as well as their pros and cons, and helps you decide which media type best matches your content now, and which type you might want to migrate to in the future. The course also provides an overview of a typical digital publishing workflow and the software setup you'll need to get started.

Topics include:
  • Is print dead?
  • Understanding digital publishing terminology
  • Comparing an EPUB to a fixed-layout EPUB
  • Publishing with PDFs
  • Understanding the benefits and shortcomings of ebook apps
  • Working with InDesign, Word, and iBooks Author
  • Understanding distribution options
  • Selecting a publishing format
Subject:
Design
Author:
William Everhart

Exploring digital publishing terminology

Like anything else, digital publishing has its own language, and it would be most helpful to you if you spoke the native tongue. In this video, I will be your translator for the digital publishing language. Many of the terms you may have already heard, but let's make sure you understand them. CSS, or Cascading Style Sheet, is a coding language used to describe the look and feel of HTML content. It's very similar to style sheets used in applications like Microsoft Word and Adobe InDesign. E-book, short for electronic-book, is a generic term used for many forms of digital publication.

E Ink, short for electronic ink, is a display technology using dark gray ink on a lighter matte gray background. E Ink capable devices reportedly offer a more comfortable reading experience, as the display closely resembles ink on paper. EPUB, short for electronic publication, a form of e-book, coded in HTML and CSS, these documents can be hand-coded or converted from a desktop publishing application, such as Adobe InDesign or Microsoft Word.

E-reader, short for electronic reader, is a portable device capable of displaying digital publications. DPS is the abbreviation of Adobe's Digital Publishing Suite. This is Adobe's solution for creating digital publication apps for tablet devices. HTML, hypertext markup language, is a programming language behind most websites. iBook is Apple's own proprietary e-book format exclusively for the iPad tablet.

PDF, or Portable Document Format, is Adobe's answer to the universal file format for sharing documents across multiple operating systems. Tablet, or tablet PC, is a generic term for a mobile computer with a touch screen and no physical keyboard. XML, or Extensible Markup Language, is a close relative of HTML. It is a markup language that defines a set of rules for encoding documents in a format that is both human readable and machine readable.

So there is a short list of terms you will want to be familiar with before diving into the world of digital publication. Of course you will also want to brush up on your desktop publishing and perhaps even your web development skills, but that is beyond the scope of this course. Instead, take a look at lynda.com library and you will find a wealth of information on these topics and more.

Find answers to the most frequently asked questions about Digital Publishing Fundamentals .


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Q: Where can I learn more about graphic design?
A: Discover more on this topic by visiting graphic design on lynda.com.
 
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