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Understanding the principles of design

From: Design Aesthetics for Web Design

Video: Understanding the principles of design

To reiterate what you learned in chapter two, the elements and principles of design are concepts that are often taught in design school, to help students create more considered and compelling designs. Both should be used to guide the designer, in making aesthetic decisions that can result in more unique designs with distinctive areas of interest. Think of the elements of design is the basic components involved with creating any design. And the principles of design, as the rules of design. In other words, the principles are the rules you should follow, and elements are the things that will help you follow those rules for the best outcome.

Understanding the principles of design

To reiterate what you learned in chapter two, the elements and principles of design are concepts that are often taught in design school, to help students create more considered and compelling designs. Both should be used to guide the designer, in making aesthetic decisions that can result in more unique designs with distinctive areas of interest. Think of the elements of design is the basic components involved with creating any design. And the principles of design, as the rules of design. In other words, the principles are the rules you should follow, and elements are the things that will help you follow those rules for the best outcome.

This means that, if the principles of design are like the laws or rules of design, then to have a good design, you should consider each of these principles carefully. Even if you end up ignoring them deliberately, or going against them completely. Let's take a look at the list of the principles of design. Like the elements of design, there is some debate over how many principles there actually are, depending on whom you talk to. For this course, we will be examining ten principles of design. They are, in no particular order, Contrast, Emphasis, Balance, Unity, Pattern, Movement, Rhythm and Repetition, Proportion, Simplicity, and Gradation. If you like mnemonics like me, you could easily reorder all of the words as needed, to make up an easy to remember sentence.

Something like this. City girls eat burgers, unless mother prepares roasted pepper steak. Each letter of each word corresponds to one of the ten principles of design. In the next set of lessons, we will examine each of these principles. And learn about some ways we can effectively incorporate them, into our web designs.

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Design Aesthetics for Web Design

32 video lessons · 14733 viewers

Sue Jenkins
Author

 
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  1. 2m 8s
    1. Welcome
      38s
    2. Using the exercise files
      1m 30s
  2. 9m 10s
    1. Understanding aesthetics
      4m 41s
    2. Examples from art and design
      4m 29s
  3. 35m 44s
    1. Understanding the elements of design
      1m 47s
    2. Using color to set the site's mood
      5m 50s
    3. Tweaking color values to add contrast
      3m 30s
    4. Using texture to add depth
      4m 53s
    5. Repeating shapes to unify your design
      2m 43s
    6. Structuring your layout with form
      3m 50s
    7. Using space to organize your design
      4m 38s
    8. Setting boundaries with line
      4m 36s
    9. Communicating with the right fonts
      3m 57s
  4. 38m 26s
    1. Understanding the principles of design
      1m 45s
    2. Using contrast to set areas of interest
      3m 8s
    3. Applying font styles to show emphasis
      5m 23s
    4. Aligning objects to achieve balance
      4m 40s
    5. Using hyperlink styles to create a sense of unity
      4m 10s
    6. Applying background patterns to create harmony
      3m 14s
    7. Adding movement with scrolling and animation
      3m 31s
    8. Using border styles to add rhythm and repetition
      2m 57s
    9. Achieving proportion by scaling objects and text
      2m 43s
    10. Simplifying by removing the unnecessary
      3m 21s
    11. Using gradation to create perspective
      3m 34s
  5. 37m 45s
    1. Responsive web: Creating CSS for different devices
      3m 2s
    2. Composition: Using the grid to organize space
      4m 45s
    3. Typography: Choosing and using web fonts
      5m 15s
    4. Color theory: Picking harmonious colors
      4m 16s
    5. Communication: Leading viewers through a design
      6m 30s
    6. Accessibility: Using size and color effectively
      6m 10s
    7. Originality: Stepping out of the box
      7m 47s
  6. 1m 57s
    1. Next steps
      1m 57s

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