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Design Aesthetics for Web Design
Illustration by John Hersey
Watching:

Understanding the elements of design


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Design Aesthetics for Web Design

with Sue Jenkins
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  1. 2m 8s
    1. Welcome
      38s
    2. Using the exercise files
      1m 30s
  2. 9m 10s
    1. Understanding aesthetics
      4m 41s
    2. Examples from art and design
      4m 29s
  3. 35m 44s
    1. Understanding the elements of design
      1m 47s
    2. Using color to set the site's mood
      5m 50s
    3. Tweaking color values to add contrast
      3m 30s
    4. Using texture to add depth
      4m 53s
    5. Repeating shapes to unify your design
      2m 43s
    6. Structuring your layout with form
      3m 50s
    7. Using space to organize your design
      4m 38s
    8. Setting boundaries with line
      4m 36s
    9. Communicating with the right fonts
      3m 57s
  4. 38m 26s
    1. Understanding the principles of design
      1m 45s
    2. Using contrast to set areas of interest
      3m 8s
    3. Applying font styles to show emphasis
      5m 23s
    4. Aligning objects to achieve balance
      4m 40s
    5. Using hyperlink styles to create a sense of unity
      4m 10s
    6. Applying background patterns to create harmony
      3m 14s
    7. Adding movement with scrolling and animation
      3m 31s
    8. Using border styles to add rhythm and repetition
      2m 57s
    9. Achieving proportion by scaling objects and text
      2m 43s
    10. Simplifying by removing the unnecessary
      3m 21s
    11. Using gradation to create perspective
      3m 34s
  5. 37m 45s
    1. Responsive web: Creating CSS for different devices
      3m 2s
    2. Composition: Using the grid to organize space
      4m 45s
    3. Typography: Choosing and using web fonts
      5m 15s
    4. Color theory: Picking harmonious colors
      4m 16s
    5. Communication: Leading viewers through a design
      6m 30s
    6. Accessibility: Using size and color effectively
      6m 10s
    7. Originality: Stepping out of the box
      7m 47s
  6. 1m 57s
    1. Next steps
      1m 57s

Video: Understanding the elements of design

In design school, graphic and web designers often learn about the formal principles and elements of design. These concepts can and should be used as guides in making important aesthetic decisions that can help you create more unique designs. With more distinctive areas of interest. So what are the elements of design? Simply put, you can think of the elements of design as the basic components involved with creating any design. Likewise, you can think of the principles of design as the rules of design which should always be considered even if you end up not using them.

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Design Aesthetics for Web Design
2h 5m Beginner Aug 29, 2013

Viewers: in countries Watching now:

A basic understanding of the principles of good design (such as contrast, unity, and balance) is the foundation for creating beautiful websites. In this course, Sue Jenkins explains design aesthetics in simple terms, and shows how to incorporate the principles of design in specific ways that improve your site. Learn how to adjust adjacent colors to add contrast, create depth with texture, incorporate movement, and use repeating shapes, patterns, and borders to unify your design. Then, in the final chapter, learn about special issues designers should address in their web layouts, such as responsive design for mobile devices, accessibility, and originality.

Topics include:
  • Understanding aesthetics
  • Picking harmonious colors
  • Structuring your layout
  • Using space to organize your design
  • Communicating with the right fonts
  • Aligning objects to achieve balance
  • Adding movement with scrolling and animation
  • Achieving proportion by scaling objects and text
  • Creating CSS for different devices
Subjects:
Design Web Design Techniques Web Design
Author:
Sue Jenkins

Understanding the elements of design

In design school, graphic and web designers often learn about the formal principles and elements of design. These concepts can and should be used as guides in making important aesthetic decisions that can help you create more unique designs. With more distinctive areas of interest. So what are the elements of design? Simply put, you can think of the elements of design as the basic components involved with creating any design. Likewise, you can think of the principles of design as the rules of design which should always be considered even if you end up not using them.

The main difference between principles and elements is that principles are like the rules you should follow while elements are the things that will help you follow those rules for the best outcome. How many elements of design do we need to learn? There is some debate over how any elements there actually are. Depending on who you talk to, some say six, some say ten, I've even seen lists with numbers everywhere in between. So for our purposes with regard to designing for the web, we are going to say that there are eight elements of design and they are in no particular order, color, value, texture, shape, form, space, line and type.

And if you're like me, and you have trouble remembering huge lists, you might want to use an pneumonic device, that you can easily reorder these words in any way that makes sense to you to make up an easy to remember sentence, like this one that I made up. Ten very creative students speak 25 languages. And, the first letter of each word corresponds to one of the words in the eight elements of design. Now you know that there are eight elements of design. In the next set of lessons we'll examine each of these elements to see how they can directly influence the quality of a web design.

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