From the course: Learning Graphic Design: Things Every Designer Should Know
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Keep it simple: Part 2
From the course: Learning Graphic Design: Things Every Designer Should Know
Keep it simple: Part 2
Another example is to use simpler photos, especially if those photos are going to be small. Here is a case where we're making just a very small web ad. So, it's not only a small size, but it's in low resolution. And there is this perfectly good picture of the New York waterfront. But when it's reduced to small size, it's not particularly clear. So, the solution here is to not do that at all, but to rather choose a simpler picture. In this case, it's an iconic one of the Statue of Liberty. Has a clear silhouette, much easier to see at small sizes. Similarly, we have a gorgeous kitchen here, but to use at small sizes, it becomes very difficult to see. So, just pick an object or two from the kitchen, and picture those instead, add your words to it, and you're done, you have a very clear simple presentation. Of course, if the kitchen itself is your product, or if that waterfront itself is your product, this won't work. But you get the idea. Simpler pictures just communicate better than…
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