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Examples from art and design

From: Design Aesthetics for Web Design

Video: Examples from art and design

To get you in the right frame of mind to understand aesthetics, let's take a look at things that society has deemed beautiful over the centuries. Afterwards, we'll talk briefly about aesthetics in print and web design. So we'll start a review of beauty and things with pleasing aesthetic qualities by looking at nature, such as space, earth, science, and animals. Galaxies and nebulous in space, pyramids in Egypt, the Grand Canyon, spiral patterns in nature, schools of fish, zebras and so on.

Examples from art and design

To get you in the right frame of mind to understand aesthetics, let's take a look at things that society has deemed beautiful over the centuries. Afterwards, we'll talk briefly about aesthetics in print and web design. So we'll start a review of beauty and things with pleasing aesthetic qualities by looking at nature, such as space, earth, science, and animals. Galaxies and nebulous in space, pyramids in Egypt, the Grand Canyon, spiral patterns in nature, schools of fish, zebras and so on.

People also find beauty in man-made structures and objects like architecture and furniture. Think Notre Dame, the Empire State building, the Guggenheim Bilbao. Or an Eem lounge chair or an Egon Ireman plywood chair. In the world of art we have such iconic images like Michelangelo's Sisteen Chapel and Bodecelli's Birth of Venus. There's Mona Lisa, Van Gogh's Starry Night, and Gustav Kimp's The Kiss.

I can't show you any more contemporary work without obtaining permission, so let's just drop some names here. Looking at more contemporary art, think Jackson Pollock, Andy Warhol, Richard Serra, Louise Bourgeois, Damien Hirst, Andy Goldsworthy, Cindy Sherman, Anish Kapoor, Jenny Holzer, Kara Walker, Ai Weiwei and Olafur Eliasson et cetera. In the world of graphic design, there are noteworthy designers. Milton Glaser, Paula Scher, Saul Bass, Paul Rand. Michael Bierut, Stephan Sagmeister, Massimo Vignelli, David Carson, Louise Fili, Ellen Lupton, Karlsson Wilker, and Jessica Hische.

In web design, there are a whole slew of people you should know about. Including Jason Santa Maria. Chris Coyier, Meagan Fisher, Jeffrey Zeldman, Rachell Andrew, Paul Boag, Aaron Gustafson, Rachelll Hinman, Cameron Moll, Luke Wroblewski, Dan Cederholm, Andy Clarke, Simon Collison, Elliot Jay Stocks, Sarah Parmenter. Veerle Pieters, Yaron Schoen, and Jan Rajtoral, and I apologize if I've mispronounced anyone's names, these are the movers and shakers in web design. So definitely take the time to look them up.

Let's shift now to talking about what makes for good design, and how good design can effect perception. Take a look how these two graphics speak about environmentalism. Is one of them more appealing to you? More objectively successful in design than the other? And why? What can we say about the choices that each designer made with regard to fonts, colors, illustrative styles, and the intended message behind the design? Who's the target audience for each of these images? Is it the same audience? Should the audience matter? Absolutely, the audience should matter.

Part of being a good designer is learning who the audience is and creating a visual that will appeal to that group. Or, what kind of things do people find attractive in designs? Well, there's things like glossy surfaces, like water. Those kinds of things attract us. So does symmetry and alignment. The right colors and fonts can also help communicate the message to the viewer along with any text or images that are included. All of these design elements provide a perception of quality and honesty.

And all of these things help to create good design. What about cost? Does good design cost a lot of money? Sometimes it does. Does good design mean good quality? Are we persuaded rightly or wrongly by good design? If it looks good on the outside like a package or a brochure or a website mustn't the product or service also be of high quality on the inside? And more worthy of our consideration than that of a competitor, say with an inferior design. These are great questions worth pondering.

Just because someone spends more money on a design though It doesn't necessarily mean that they have a superior product or service. Or does it. As a web designer, you have a responsibility to your clients to create designs that promote their image, their products, or their services, while also attracting their target audience. As you go through the rest of this course you'll be introduced to design concepts that when used effectively can help you improve the aesthetic quality in your designs.

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Image for Design Aesthetics for Web Design
Design Aesthetics for Web Design

32 video lessons · 16613 viewers

Sue Jenkins
Author

 
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  1. 2m 8s
    1. Welcome
      38s
    2. Using the exercise files
      1m 30s
  2. 9m 10s
    1. Understanding aesthetics
      4m 41s
    2. Examples from art and design
      4m 29s
  3. 35m 44s
    1. Understanding the elements of design
      1m 47s
    2. Using color to set the site's mood
      5m 50s
    3. Tweaking color values to add contrast
      3m 30s
    4. Using texture to add depth
      4m 53s
    5. Repeating shapes to unify your design
      2m 43s
    6. Structuring your layout with form
      3m 50s
    7. Using space to organize your design
      4m 38s
    8. Setting boundaries with line
      4m 36s
    9. Communicating with the right fonts
      3m 57s
  4. 38m 26s
    1. Understanding the principles of design
      1m 45s
    2. Using contrast to set areas of interest
      3m 8s
    3. Applying font styles to show emphasis
      5m 23s
    4. Aligning objects to achieve balance
      4m 40s
    5. Using hyperlink styles to create a sense of unity
      4m 10s
    6. Applying background patterns to create harmony
      3m 14s
    7. Adding movement with scrolling and animation
      3m 31s
    8. Using border styles to add rhythm and repetition
      2m 57s
    9. Achieving proportion by scaling objects and text
      2m 43s
    10. Simplifying by removing the unnecessary
      3m 21s
    11. Using gradation to create perspective
      3m 34s
  5. 37m 45s
    1. Responsive web: Creating CSS for different devices
      3m 2s
    2. Composition: Using the grid to organize space
      4m 45s
    3. Typography: Choosing and using web fonts
      5m 15s
    4. Color theory: Picking harmonious colors
      4m 16s
    5. Communication: Leading viewers through a design
      6m 30s
    6. Accessibility: Using size and color effectively
      6m 10s
    7. Originality: Stepping out of the box
      7m 47s
  6. 1m 57s
    1. Next steps
      1m 57s

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