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Design Aesthetics for Web Design
Illustration by John Hersey

Communicating with the right fonts


From:

Design Aesthetics for Web Design

with Sue Jenkins

Video: Communicating with the right fonts

The eighth element of design is Type. Selecting the right fonts in the right sizes and colors for your web projects can help improve readability, as well as communicate information more effectively to site visitors. For our purposes, we'll use the term type to refer to the fonts you choose for displaying text in your designs and how you actually use them. Choosing the right fonts can communicate the right mood to the target audience. And often designers will use fonts from the same type face along with one or two contrasting fonts to keep a design cohesive.
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  1. 2m 8s
    1. Welcome
      38s
    2. Using the exercise files
      1m 30s
  2. 9m 10s
    1. Understanding aesthetics
      4m 41s
    2. Examples from art and design
      4m 29s
  3. 35m 44s
    1. Understanding the elements of design
      1m 47s
    2. Using color to set the site's mood
      5m 50s
    3. Tweaking color values to add contrast
      3m 30s
    4. Using texture to add depth
      4m 53s
    5. Repeating shapes to unify your design
      2m 43s
    6. Structuring your layout with form
      3m 50s
    7. Using space to organize your design
      4m 38s
    8. Setting boundaries with line
      4m 36s
    9. Communicating with the right fonts
      3m 57s
  4. 38m 26s
    1. Understanding the principles of design
      1m 45s
    2. Using contrast to set areas of interest
      3m 8s
    3. Applying font styles to show emphasis
      5m 23s
    4. Aligning objects to achieve balance
      4m 40s
    5. Using hyperlink styles to create a sense of unity
      4m 10s
    6. Applying background patterns to create harmony
      3m 14s
    7. Adding movement with scrolling and animation
      3m 31s
    8. Using border styles to add rhythm and repetition
      2m 57s
    9. Achieving proportion by scaling objects and text
      2m 43s
    10. Simplifying by removing the unnecessary
      3m 21s
    11. Using gradation to create perspective
      3m 34s
  5. 37m 45s
    1. Responsive web: Creating CSS for different devices
      3m 2s
    2. Composition: Using the grid to organize space
      4m 45s
    3. Typography: Choosing and using web fonts
      5m 15s
    4. Color theory: Picking harmonious colors
      4m 16s
    5. Communication: Leading viewers through a design
      6m 30s
    6. Accessibility: Using size and color effectively
      6m 10s
    7. Originality: Stepping out of the box
      7m 47s
  6. 1m 57s
    1. Next steps
      1m 57s

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Design Aesthetics for Web Design
2h 5m Beginner Aug 29, 2013

Viewers: in countries Watching now:

A basic understanding of the principles of good design (such as contrast, unity, and balance) is the foundation for creating beautiful websites. In this course, Sue Jenkins explains design aesthetics in simple terms, and shows how to incorporate the principles of design in specific ways that improve your site. Learn how to adjust adjacent colors to add contrast, create depth with texture, incorporate movement, and use repeating shapes, patterns, and borders to unify your design. Then, in the final chapter, learn about special issues designers should address in their web layouts, such as responsive design for mobile devices, accessibility, and originality.

Topics include:
  • Understanding aesthetics
  • Picking harmonious colors
  • Structuring your layout
  • Using space to organize your design
  • Communicating with the right fonts
  • Aligning objects to achieve balance
  • Adding movement with scrolling and animation
  • Achieving proportion by scaling objects and text
  • Creating CSS for different devices
Subjects:
Design Web Design Techniques Web Design
Author:
Sue Jenkins

Communicating with the right fonts

The eighth element of design is Type. Selecting the right fonts in the right sizes and colors for your web projects can help improve readability, as well as communicate information more effectively to site visitors. For our purposes, we'll use the term type to refer to the fonts you choose for displaying text in your designs and how you actually use them. Choosing the right fonts can communicate the right mood to the target audience. And often designers will use fonts from the same type face along with one or two contrasting fonts to keep a design cohesive.

Type faces then, are a set of fonts in a given font family, such as Arial Regular, Arial Bold, Arial Italic, and Arial Bold Italic. To begin our discussion on fonts on the web, you should know a few basics about type in general. Here's an example of all of the parts of a type face taken from a free typography wallpaper graphic. As you can see, fonts have a lot of different parts to them; and understanding this parts can help you choose your fonts more effectively.

For instance, you may want to choose a font with a large X height for improved readability on the web. You should also familiarize yourself with the terms like ascender and descender, stem, tail, and serif. In general, the two main font styles you can choose from are serif and sans serif. If you know French, you might recognize the words sans, which means without. Therefore, sans serif font is a font without serifs. Serifs are those doodads, which some people call feet or lines or tails at the ends of the letter shapes.

Some of the most popular fonts in each category are Times New Roman, Georgia, and Century Gothic for serif fonts, and Helvetica, Arial, and Verdana for sans serif. Of course, there are thousands and thousands of other fonts out there that fall into these and other font categories. So it's up to you as the designer to choose the right fonts for the job. In addition to serif and sans serif, there are several other categories including slab serif, cursive, handwriting, decorative and typewriter.

In general, people tend to find it easier to read text set in serif fonts, especially in print. Because those little feet lead the eye from one letter to the next, word to word. Take for example this paragraph of Cupcake Ipsum text shown in Times versus Arial. Which do you think is easier to read? On the web, which has traditionally been low resolution, sans serif fonts generally display more crisply, and are therefore the preferred font type for the body text on a website.

Even so, with the prevalence of free web fonts and high definition devices, like tablets and smartphones, as long as the text is readable on the web, anything goes. Another thing about type you should pay attention to is the leading. Which refers to the space between the baseline of one line of text and the baseline of another. On the web, we refer to this space in CSS as line height. By default, the line height is usually automatically set to 120% of the font size, but you can easily override this setting in the CSS if desired.

Adjusting the line height can really help to create a more open sense of space within a design. As you've just learned, there is a lot more that goes into using fonts than just choosing them. You may take into consideration attributes such as their style, size, height, weight, color and leading. Think of the flow and harmony and always think about readability. Above all, when it comes to choosing fonts for you web projects use consistent font formatting across all of the pages of your website so your site's content is easy to understand at a glance.

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