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Achieving proportion by scaling objects and text

From: Design Aesthetics for Web Design

Video: Achieving proportion by scaling objects and text

Proportion is one of those principles of design that makes logical sense when you think about it. Proportional elements can bring a sense of balance, emphasis, and harmony to a design. As well as clue viewers into a design, so they know which items are more important than others are. In web design, we can define proportion as the visual relationship between two or more things in terms of their size, number, or degree. Another way to think of proportion is as tiered dominance.

Achieving proportion by scaling objects and text

Proportion is one of those principles of design that makes logical sense when you think about it. Proportional elements can bring a sense of balance, emphasis, and harmony to a design. As well as clue viewers into a design, so they know which items are more important than others are. In web design, we can define proportion as the visual relationship between two or more things in terms of their size, number, or degree. Another way to think of proportion is as tiered dominance.

Where elements relate to each other in a way that creates a sense of hierarchy and order. In fact, we can say that proportion really goes hand in hand with the principles of emphasis and unity. For instance, to achieve proportion while adding emphasis, you can apply dominance to the shape, size, color, order, or direction of one or more elements in your design. So, let's now explore some ways that you can achieve proportion by scaling objects and text.

First, with text, as you may have seen in an earlier lesson. When you tier the size of your fonts, you can really help viewers identify the important parts at a glance. In this case, the Heading 1 is large and easy to read as are the Heading 2's of the tops of each column. With shape, you can create proportion with size by scaling objects in set increments. For instance, you can scale thumbnail images from 100% to 75%, 50%, and 25%.

Or you could scale your buttons down by 10 or 20% increments, like this. Another really popular way to achieve proportion, is to use a really large image with a small amount of text, like so. You could also balance a handful of smallish graphics or text with a lot of surrounding white space. Or you could work with narrower content columns with even more white space. Another thing you might try is to pair some flat design elements with drop shadow elements like these.

Additionally, you could work with a limited palette and separate your content using proportional blocks of color, like so. When you do scale objects and text proportionately for your web layouts, think about what it is you're trying to communicate and size accordingly. Take advantage of the elements of design such as size, direction, shape, order, color, and quantity. Make the most important thing the largest thing on the page. Then, scale the rest of your content down systematically so that visitors can easily see where to focus their attention.

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This video is part of

Image for Design Aesthetics for Web Design
Design Aesthetics for Web Design

32 video lessons · 15288 viewers

Sue Jenkins
Author

 
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  1. 2m 8s
    1. Welcome
      38s
    2. Using the exercise files
      1m 30s
  2. 9m 10s
    1. Understanding aesthetics
      4m 41s
    2. Examples from art and design
      4m 29s
  3. 35m 44s
    1. Understanding the elements of design
      1m 47s
    2. Using color to set the site's mood
      5m 50s
    3. Tweaking color values to add contrast
      3m 30s
    4. Using texture to add depth
      4m 53s
    5. Repeating shapes to unify your design
      2m 43s
    6. Structuring your layout with form
      3m 50s
    7. Using space to organize your design
      4m 38s
    8. Setting boundaries with line
      4m 36s
    9. Communicating with the right fonts
      3m 57s
  4. 38m 26s
    1. Understanding the principles of design
      1m 45s
    2. Using contrast to set areas of interest
      3m 8s
    3. Applying font styles to show emphasis
      5m 23s
    4. Aligning objects to achieve balance
      4m 40s
    5. Using hyperlink styles to create a sense of unity
      4m 10s
    6. Applying background patterns to create harmony
      3m 14s
    7. Adding movement with scrolling and animation
      3m 31s
    8. Using border styles to add rhythm and repetition
      2m 57s
    9. Achieving proportion by scaling objects and text
      2m 43s
    10. Simplifying by removing the unnecessary
      3m 21s
    11. Using gradation to create perspective
      3m 34s
  5. 37m 45s
    1. Responsive web: Creating CSS for different devices
      3m 2s
    2. Composition: Using the grid to organize space
      4m 45s
    3. Typography: Choosing and using web fonts
      5m 15s
    4. Color theory: Picking harmonious colors
      4m 16s
    5. Communication: Leading viewers through a design
      6m 30s
    6. Accessibility: Using size and color effectively
      6m 10s
    7. Originality: Stepping out of the box
      7m 47s
  6. 1m 57s
    1. Next steps
      1m 57s

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