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So take a look at your doghouse. Let's put a checkmark next to the features that you would deem to be absurd. Here we have our Lynda team's doghouse overview. We have a floorplan along with a list. Let's put a few check marks on theirs. I put one on yacht access, because that's ridiculous. A moat. And a racing track with treats, because all of that is absurd. So, do you have a few check marks? Good. Now I want you to put an X next to the features that you would deem to be feasible to build or relatively ordinary.
I've put one on food, a petting room, a smell cellar, although that's incredibly creative, sleep, a yard, dog run, cats to chase, and a porch. Now chances are, you have more x's than you do check marks, just like they do. As adults, we struggle with absurdity in our solutions, because they're rarely relevant and that's not how we solve problems. We start with relevance. Kids don't suffer from the same condition by the way. They typically struggle with relevance and excel at novelty.
So if you're really in a bind and need novel ideas, ask a kid. In order for us to effectively practice novelty, we have to be willing to go to the extreme, which often means suspending relevance so that we can play in an absurd space. Then we can pull those ideas back into relevancy after. Take a look at the check mark ideas in your dog house. Take one of those ideas and describe how you could scale that idea back on the absurdity scale to become more relevant. What would you have to do to make that actually buildable? For instance, if one of your features was say, a racing track with treats.
Pulling that back might look like a treadmill with a scrolling background behind it. It may take keeping the concept behind the solution but restructuring the execution to be more relevant. Novelties become the hallmark of creative quality, but relevance remains necessary to qualify that idea as a true solution.
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