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Type can help form that critical first impression about your message. Type is important because the viewer gets an impression about your message before even beginning to read it. For example, Type can appear to be friendly or aggressive. It can suggest a traditional or a modern approach. It can look feminine or masculine. It can look calm or chaotic. As a designer, you want to choose a type style that best expresses the message you want to send.
When type is used well and does its job, a positive impression is made immediately at a glance. When we see these type used well, we are already absorbing key information about the content. In today's immersive visually driven media culture, people are becoming more and more visually sophisticated. Even those who haven't been educated in the fine points of typographic usage, can sense the difference between well executed typography and type that has been chosen or used thoughtlessly.
They may not be able to explain exactly why they have a negative feeling but they know something is not quite right. Companies spend a lot of time and money, formulating their typographic branding and corporate identities. They understand that type has a personality. It makes an impression. It can pack a punch and evoke an emotional response from the viewer. In every situation, good, clean typography can make a difference. I know that typography can be intimidating but in this course, I'm going to help you see the differences between good and bad typography.
We'll cover the proper way to choose typefaces, how to combine typefaces, and how to arrange type well. Good type usage will always enhance and amplify the meaning of the text. Remember good type matters.
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