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Good typography can add tremendous power to your design and your message, whether it is a print- or screen-based project, a still or motion graphic, a 3D or 2D graphic. This course explains good typographic practices, so that you can develop an "eye" for type and understand how to effectively use it. Author Ina Saltz explains type classifications (serif vs. sans serif, display type vs. text type), how type is measured, sized, and organized, and how spacing and alignment affect your design. She also explains how to use kerning, tracking, leading, and line length, and covers the history and current trends in typography. The course teaches the principles of legibility, readability, and compatibility, and how they should be considered when you're selecting and designing with type.
As in every field, the world of typography is always evolving. New ideas, typefaces, styles and people populate today's typographic landscape and they shape our designs and communications. We're living in a true golden age of typography. It's never been a more exciting time for me to be a typographic educator. Now with the Internet anyone can make and distribute a typeface, which has resulted in an explosion of new typeface design, and there have been more books published on typographic topics in the last 5 years than in the last 500 years.
If you've watched this whole course, you've got a great head start in using typography and using it well. But this is just the beginning, think of this course as a starting point. I recommend that you also check out some of the websites, podcasts, blogs, and books included in the exercise files. There is a cornucopia of classes, conferences, organizations, and resources devoted to typography. These are great ways to get the latest news and information on the world of typography and also to build your typographic reference library.
Good typographic usage isn't magic. All of the necessary skills and practical knowledge of typography can be learned. All you need to do is study the basics, look at good examples of type usage, and methodically keep working at improving your skills until you get better at it. And that's it for this course. I hope you feel better prepared to go out there and capture your audience using visually dynamic typography. Until next time, this is Ina Saltz, sharing my passion for letters and type with you and hoping that you will share your passion for letters and type with everyone in your world.
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