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Foundations of Typography
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Reviewing the terminology of type, based on function


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Foundations of Typography

with Ina Saltz

Video: Reviewing the terminology of type, based on function

In this movie, I'm going to show you how type is used for different purposes and tell you what we call these different pieces of type based on the way they're used. These are the common terms that designers use in discussing elements of their projects. These are the tools of the trade. Just as a cook or carpenter needs to know the names of the tools they use, designers also have a common toolset. I am going to focus on magazines. Even though similar terms apply to websites, books, and other graphic projects. Magazines have a fairly complex structure, so they will have the greatest number of terms.
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  1. 9m 5s
    1. Welcome
      1m 58s
    2. Why good typography matters
      1m 55s
    3. The power of type
      1m 53s
    4. The theory of typographic relativity
      1m 53s
    5. Getting the most out of this course
      1m 26s
  2. 23m 49s
    1. Serif vs. sans serif
      3m 27s
    2. Display type vs. text type
      3m 39s
    3. Type history
      2m 48s
    4. Type classification
      4m 8s
    5. Other type categories
      3m 24s
    6. Guidelines for combining typefaces
      3m 49s
    7. Using cases
      2m 34s
  3. 18m 28s
    1. Anatomy: Parts and shapes of type
      4m 35s
    2. Size and measurements of type
      2m 18s
    3. Type families: Widths, weights, and slopes
      3m 53s
    4. Reviewing the terminology of type, based on function
      3m 27s
    5. Working with color and tonal weight: Exercises
      4m 15s
  4. 20m 27s
    1. Kerning and kerning pairs
      3m 33s
    2. Tracking and leading
      3m 49s
    3. Exploring variations in type alignment
      3m 55s
    4. Hyphenation and justification
      3m 13s
    5. Indents, outdents, and hanging punctuation
      2m 26s
    6. Other typographic best practices
      3m 31s
  5. 10m 3s
    1. Where type begins: The mark of the hand
      2m 28s
    2. Related parts and shapes: Family resemblances
      4m 35s
    3. Designing a typeface
      3m 0s
  6. 22m 19s
    1. How legibility and readability differ
      3m 48s
    2. Examining factors affecting legibility
      4m 46s
    3. Hierarchy and functionality
      4m 29s
    4. Systematized hierarchy
      3m 52s
    5. Paragraphs, drop caps, and entry points
      2m 41s
    6. Typographic abominations
      2m 43s
  7. 11m 8s
    1. Opposing forces of typography
      3m 8s
    2. The grid: A structure for containing type
      3m 6s
    3. Contrast and scale
      4m 54s
  8. 9m 41s
    1. Typographic expressiveness
      3m 22s
    2. The emotional impact of type
      2m 47s
    3. Three-dimensional type
      3m 32s
  9. 8m 55s
    1. Working with numbers
      2m 10s
    2. Expert characters and analphabetic symbols
      1m 56s
    3. Using typography to navigate content
      1m 51s
    4. Using typography to navigate the environment
      2m 58s
  10. 9m 14s
    1. Managing fonts and building your type library
      3m 14s
    2. Developing your typographic eye
      2m 31s
    3. Breaking the rules
      1m 41s
    4. What's next
      1m 48s

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Foundations of Typography
2h 23m Beginner Feb 01, 2013

Viewers: in countries Watching now:

Good typography can add tremendous power to your design and your message, whether it is a print- or screen-based project, a still or motion graphic, a 3D or 2D graphic. This course explains good typographic practices, so that you can develop an "eye" for type and understand how to effectively use it. Author Ina Saltz explains type classifications (serif vs. sans serif, display type vs. text type), how type is measured, sized, and organized, and how spacing and alignment affect your design. She also explains how to use kerning, tracking, leading, and line length, and covers the history and current trends in typography. The course teaches the principles of legibility, readability, and compatibility, and how they should be considered when you're selecting and designing with type.

Topics include:
  • What is typography?
  • Differentiating type characteristics
  • Using ornamental and decorative type
  • Combining typefaces
  • Using contrast and scale
  • Kerning and kerning pairs
  • Choosing the optimum line length
  • Aligning and spacing characters, words, and paragraphs
  • Understanding factors affecting legibility
  • Working with three-dimensional type
  • Putting type in motion
Subjects:
Design Typography Design Skills
Author:
Ina Saltz

Reviewing the terminology of type, based on function

In this movie, I'm going to show you how type is used for different purposes and tell you what we call these different pieces of type based on the way they're used. These are the common terms that designers use in discussing elements of their projects. These are the tools of the trade. Just as a cook or carpenter needs to know the names of the tools they use, designers also have a common toolset. I am going to focus on magazines. Even though similar terms apply to websites, books, and other graphic projects. Magazines have a fairly complex structure, so they will have the greatest number of terms.

This magazine cover has many distinct typographic elements. The name of the magazine is called its Logo, or sometimes its Masthead. The cover headlines--or cover lines for short-- are the stories that are highlighted on the cover. Here there is one main cover line and a bunch of secondary cover lines. The main cover line has its own subhead, and there is a caption for the cover image. The smallest typographic element is the issue date.

Inside the magazine, we'll find a bunch of other typographic elements. Let's deconstruct them. Looking at a Table of Contents is a good way to get a sense of the magazine's hierarchy. Here, there is an icon representing the Logo, the Date, and the Headline Contents. The size of the type will give you a clue about which is the cover story. Each story has a Headline, Description, Byline, and the all-important page number.

At the bottom is something called a Folio. The Folio contains key pieces of information in small type at the bottom of the page, the page number, the date of the issue, and the URL of the magazine's website. There are also captions and credits for the images. The Departments page has text in a smaller size which indicates their length and importance to the reader, each has a Department Name, Description, and Page Number.

At the bottom of the page is required legal language, called the Indicia. Let's look inside the issue. Here is a Department page, which has three separate stories all part of a department called start. You can see another slug at the top right. The main story has a large headline. The blue text under the photo is a Subhead or Deck. There is Body Copy with a byline at the end in italic and credits along the left side.

On the right, we see a second story, it has a headline, and it's separated into three numbered text blocks. At the end in italic is a byline. At the bottom of the page is a factoid with a slug and a headline. A photo credit and the folio complete the page. That's pretty much it. Those are most of the basic terms that designers use to apply to pieces of text based on their functions. This is all part of the vocabulary of typographic elements, our basic tools.

You won't have to say, hey let's change that thingy, you can say that folio needs to have more space under the running text. Know the language of typographic elements, and you can describe your projects with confidence.

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