Creativity Training: Generate Ideas in Greater Quantity and Quality
Illustration by John Hersey

Creativity Training: Generate Ideas in Greater Quantity and Quality

with Stefan Mumaw

Video: Present vs. aware

We've discussed the obstacles that often arise A routine is simply a regular course and procedure. These routines are necessary to keep our heads from exploding.

Start your free trial now, and begin learning software, business and creative skills—anytime, anywhere—with video instruction from recognized industry experts.

Start Your Free Trial Now
please wait ...
Watch the Online Video Course Creativity Training: Generate Ideas in Greater Quantity and Quality
1h 2m Beginner Dec 03, 2013

Viewers: in countries Watching now:

Creativity is not an external force or a rare skill; it's a habit that can be learned and exercised every day. This course challenges preconceived notions about creativity and provides valuable tools that will unlock this skill to help you generate better ideas faster. Let Stefan Mumaw help you identify and break down creative obstacles, and lead you through a few short, fun exercises that build your creative muscles, while illuminating key points about your behavior, experience, and perspective that you might not have realized before.

Subject:
Design
Author:
Stefan Mumaw

Present vs. aware

We've discussed the obstacles that often arise that keep you from being your creative best. Few are more creatively deadly than present versus aware. Because this obstacle can affect every aspect of your creative growth. It's the hurdle of routine. A routine is simply a regular course and procedure. Anything you do repeatedly in the same order as a routine. Sport's coaches refer to it as muscle memory, a repetition of movement that doesn't require conscious forethought.

We have hundreds, maybe thousands of routines in our lives. When you count all of the repetition that we experience it's become second nature, like getting out of bed and brushing your teeth. These routines are necessary to keep our heads from exploding. Imagine if you woke up tomorrow morning and couldn't remember what to do next. You'd have to evaluate every step, discover every need from scratch, investigate every path through every room. And that's just to get around your house. Routine allows us to free our minds to focus thought on more important things.

Until that routine begins to creep into our creative lives. Most of us spend hours each day in the same places, day after day. We know these places so well, we don't have to think about where we are or what else is there. We instinctively know. But that instinctual knowledge can keep you from seeing the creative solutions that are all around you. In short, you're present in that moment and at that place, but are you truly aware? What happens when you're in a new place? You're aware of your surrounding.

You investigate all of it, seeing every detail of the place as you experience it. We stopped doing that environments that we frequent like our work places. Training yourself to be aware of your surroundings regardless of the familiarity will serve you creatively as you search for solutions. Let's try an experiment. You'll need a piece of paper and a writing utensil for this experiment. So, if you need to pause the movie to retrieve those, do so now. Are you ready? Go. I want you to write down the first thing you hear right now.

Write down the sound, or the source of the sound, if you know it. Got it? Now, I want you to close your eyes, and for the next 20 seconds, I want you to listen. For individual sounds, things that you can point out singularly sourced. In your mind, count up every sound you hear for the next 20 seconds. Are you ready? Go. So, how many sounds did you hear? I'm betting a lot of more than just one.

When you switch from being present to being aware, we find there is much more going on around us than we think? And those things can have a drastic effect on our problem solving success. Have you ever experienced a particularly clever solution to something in a place you didn't expect? You often see an ad campaigns where creatives use that gorilla marketing technique that uses everyday objects. Things that you've seen a million times, but then turn them into something else for the purpose of the campaign. This is an example of a creative being aware of their surroundings and seeing what most of us miss because our routine has made us numb to our environments.

Learn to be aware and not just present, and you'll find more solutions than you used to see.

There are currently no FAQs about Creativity Training: Generate Ideas in Greater Quantity and Quality.

 
Share a link to this course

What are exercise files?

Exercise files are the same files the author uses in the course. Save time by downloading the author's files instead of setting up your own files, and learn by following along with the instructor.

Can I take this course without the exercise files?

Yes! If you decide you would like the exercise files later, you can upgrade to a premium account any time.

Become a member Download sample files See plans and pricing

Please wait... please wait ...
Upgrade to get access to exercise files.

Exercise files video

How to use exercise files.

Learn by watching, listening, and doing, Exercise files are the same files the author uses in the course, so you can download them and follow along Premium memberships include access to all exercise files in the library.


Exercise files

Exercise files video

How to use exercise files.

For additional information on downloading and using exercise files, watch our instructional video or read the instructions in the FAQ .

This course includes free exercise files, so you can practice while you watch the course. To access all the exercise files in our library, become a Premium Member.

Join now Already a member? Log in

* Estimated file size

Are you sure you want to mark all the videos in this course as unwatched?

This will not affect your course history, your reports, or your certificates of completion for this course.


Mark all as unwatched Cancel

Congratulations

You have completed Creativity Training: Generate Ideas in Greater Quantity and Quality.

Return to your organization's learning portal to continue training, or close this page.


OK
Become a member to add this course to a playlist

Join today and get unlimited access to the entire library of video courses—and create as many playlists as you like.

Get started

Already a member ?

Exercise files

Learn by watching, listening, and doing! Exercise files are the same files the author uses in the course, so you can download them and follow along. Exercise files are available with all Premium memberships. Learn more

Get started

Already a Premium member?

Exercise files video

How to use exercise files.

Ask a question

Thanks for contacting us.
You’ll hear from our Customer Service team within 24 hours.

Please enter the text shown below:

The classic layout automatically defaults to the latest Flash Player.

To choose a different player, hold the cursor over your name at the top right of any lynda.com page and choose Site preferences from the dropdown menu.

Continue to classic layout Stay on new layout
Exercise files

Access exercise files from a button right under the course name.

Mark videos as unwatched

Remove icons showing you already watched videos if you want to start over.

Control your viewing experience

Make the video wide, narrow, full-screen, or pop the player out of the page into its own window.

Interactive transcripts

Click on text in the transcript to jump to that spot in the video. As the video plays, the relevant spot in the transcript will be highlighted.

Learn more, save more. Upgrade today!

Get our Annual Premium Membership at our best savings yet.

Upgrade to our Annual Premium Membership today and get even more value from your lynda.com subscription:

“In a way, I feel like you are rooting for me. Like you are really invested in my experience, and want me to get as much out of these courses as possible this is the best place to start on your journey to learning new material.”— Nadine H.

Thanks for signing up.

We’ll send you a confirmation email shortly.


Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

Keep up with news, tips, and latest courses with emails from lynda.com.

Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

   
submit Lightbox submit clicked
Terms and conditions of use

We've updated our terms and conditions (now called terms of service).Go
Review and accept our updated terms of service.