Easy-to-follow video tutorials help you learn software, creative, and business skills.Become a member

Other type categories

From: Foundations of Typography

Video: Other type categories

We're going to look at some other categories of typefaces, the kinds of typefaces that don't fit as neatly into classification categories. These are all display typefaces. So, remember that they should be used at larger sizes and in small quantities. One category that is easy to identify and that is hugely popular right now is Scripts. These are letterforms that are based on handwritten letters. They are mostly or partly attached to one another with connecting strokes. Here are some common examples, they can vary from very formal to very informal.

Other type categories

We're going to look at some other categories of typefaces, the kinds of typefaces that don't fit as neatly into classification categories. These are all display typefaces. So, remember that they should be used at larger sizes and in small quantities. One category that is easy to identify and that is hugely popular right now is Scripts. These are letterforms that are based on handwritten letters. They are mostly or partly attached to one another with connecting strokes. Here are some common examples, they can vary from very formal to very informal.

One of my favorite formal scripts is Bickham Script, because it is fabulously elegant, and it comes with hundreds of alternate flourishes in its character set. For example, look at 15 possible variations of the lowercase H in Bickham's Script. You will see scripts in use everywhere. Informal scripts can look like handwritten or brush written letters. There are hundreds of wonderful new scripts now available with varying degrees of weight, fluidity, and alternate characters.

Scripts like Zapfino can be tricky to use well, because they sometimes have been swashes which can get tangled up when lines are stacked. Used with restraint, flourishes can add a bit of pizzazz to your layout, this is a page from a cookbook designed by one of my students. Here is a beautiful modern use of a script face, notice how all of the flourishes on the left echo the swirls of the carrot stocks in the photograph. I love the visual pun between the lovely curves of the stocks and the fanciful swirls around the title.

Another very popular category of type is Blackletter or Fraktur, you can see how these letters do indeed look fractured or broken, because each letter is made up of individual strokes. In this category there are also hundreds of wonderful choices. My favorite is called Fette Fractur, it is just so juicy. These spiky letters are often erroneously called Old English. In this example you can see white typefaces are called Blackletter they tend to be heavy in appearance, they have very small spaces within the letters, there is very little space between letters, and very tight spacing between lines.

So their overall color on the page is heavy or black. Here's a modern take on Blackletter. Beyond the world of Blackletter and Scripts there are huge numbers of decorative and ornamental typefaces that were invented to respond to the needs of advertising, brand identity, and promotion. Some of these over-the-top and outrageous styles justify classification. Display Typography is as volatile as the fickle winds of fashion.

There are unexpected reinterpretations or revivals of previously dated styles and all kinds of eccentric experiments. Some of these become new classics and others fade away. Browsing through the endless type choices available it might seem overwhelming, but the more you really look at type with a critical and informed eye, the more educated your eye becomes, and you will develop a deeper awareness of what to look for. This will help you find a display typeface to match your specific needs.

Show transcript

This video is part of

Image for Foundations of Typography
Foundations of Typography

46 video lessons · 33453 viewers

Ina Saltz
Author

 
Expand all | Collapse all
  1. 9m 5s
    1. Welcome
      1m 58s
    2. Why good typography matters
      1m 55s
    3. The power of type
      1m 53s
    4. The theory of typographic relativity
      1m 53s
    5. Getting the most out of this course
      1m 26s
  2. 23m 49s
    1. Serif vs. sans serif
      3m 27s
    2. Display type vs. text type
      3m 39s
    3. Type history
      2m 48s
    4. Type classification
      4m 8s
    5. Other type categories
      3m 24s
    6. Guidelines for combining typefaces
      3m 49s
    7. Using cases
      2m 34s
  3. 18m 28s
    1. Anatomy: Parts and shapes of type
      4m 35s
    2. Size and measurements of type
      2m 18s
    3. Type families: Widths, weights, and slopes
      3m 53s
    4. Reviewing the terminology of type, based on function
      3m 27s
    5. Working with color and tonal weight: Exercises
      4m 15s
  4. 20m 27s
    1. Kerning and kerning pairs
      3m 33s
    2. Tracking and leading
      3m 49s
    3. Exploring variations in type alignment
      3m 55s
    4. Hyphenation and justification
      3m 13s
    5. Indents, outdents, and hanging punctuation
      2m 26s
    6. Other typographic best practices
      3m 31s
  5. 10m 3s
    1. Where type begins: The mark of the hand
      2m 28s
    2. Related parts and shapes: Family resemblances
      4m 35s
    3. Designing a typeface
      3m 0s
  6. 22m 19s
    1. How legibility and readability differ
      3m 48s
    2. Examining factors affecting legibility
      4m 46s
    3. Hierarchy and functionality
      4m 29s
    4. Systematized hierarchy
      3m 52s
    5. Paragraphs, drop caps, and entry points
      2m 41s
    6. Typographic abominations
      2m 43s
  7. 11m 8s
    1. Opposing forces of typography
      3m 8s
    2. The grid: A structure for containing type
      3m 6s
    3. Contrast and scale
      4m 54s
  8. 9m 41s
    1. Typographic expressiveness
      3m 22s
    2. The emotional impact of type
      2m 47s
    3. Three-dimensional type
      3m 32s
  9. 8m 55s
    1. Working with numbers
      2m 10s
    2. Expert characters and analphabetic symbols
      1m 56s
    3. Using typography to navigate content
      1m 51s
    4. Using typography to navigate the environment
      2m 58s
  10. 9m 14s
    1. Managing fonts and building your type library
      3m 14s
    2. Developing your typographic eye
      2m 31s
    3. Breaking the rules
      1m 41s
    4. What's next
      1m 48s

Start learning today

Get unlimited access to all courses for just $25/month.

Become a member
Sometimes @lynda teaches me how to use a program and sometimes Lynda.com changes my life forever. @JosefShutter
@lynda lynda.com is an absolute life saver when it comes to learning todays software. Definitely recommend it! #higherlearning @Michael_Caraway
@lynda The best thing online! Your database of courses is great! To the mark and very helpful. Thanks! @ru22more
Got to create something yesterday I never thought I could do. #thanks @lynda @Ngventurella
I really do love @lynda as a learning platform. Never stop learning and developing, it’s probably our greatest gift as a species! @soundslikedavid
@lynda just subscribed to lynda.com all I can say its brilliant join now trust me @ButchSamurai
@lynda is an awesome resource. The membership is priceless if you take advantage of it. @diabetic_techie
One of the best decision I made this year. Buy a 1yr subscription to @lynda @cybercaptive
guys lynda.com (@lynda) is the best. So far I’ve learned Java, principles of OO programming, and now learning about MS project @lucasmitchell
Signed back up to @lynda dot com. I’ve missed it!! Proper geeking out right now! #timetolearn #geek @JayGodbold
Share a link to this course

What are exercise files?

Exercise files are the same files the author uses in the course. Save time by downloading the author's files instead of setting up your own files, and learn by following along with the instructor.

Can I take this course without the exercise files?

Yes! If you decide you would like the exercise files later, you can upgrade to a premium account any time.

Become a member Download sample files See plans and pricing

Please wait... please wait ...
Upgrade to get access to exercise files.

Exercise files video

How to use exercise files.

Learn by watching, listening, and doing, Exercise files are the same files the author uses in the course, so you can download them and follow along Premium memberships include access to all exercise files in the library.


Exercise files

Exercise files video

How to use exercise files.

For additional information on downloading and using exercise files, watch our instructional video or read the instructions in the FAQ .

This course includes free exercise files, so you can practice while you watch the course. To access all the exercise files in our library, become a Premium Member.

Are you sure you want to mark all the videos in this course as unwatched?

This will not affect your course history, your reports, or your certificates of completion for this course.


Mark all as unwatched Cancel

Congratulations

You have completed Foundations of Typography.

Return to your organization's learning portal to continue training, or close this page.


OK
Become a member to add this course to a playlist

Join today and get unlimited access to the entire library of video courses—and create as many playlists as you like.

Get started

Already a member ?

Become a member to like this course.

Join today and get unlimited access to the entire library of video courses.

Get started

Already a member?

Exercise files

Learn by watching, listening, and doing! Exercise files are the same files the author uses in the course, so you can download them and follow along. Exercise files are available with all Premium memberships. Learn more

Get started

Already a Premium member?

Exercise files video

How to use exercise files.

Ask a question

Thanks for contacting us.
You’ll hear from our Customer Service team within 24 hours.

Please enter the text shown below:

The classic layout automatically defaults to the latest Flash Player.

To choose a different player, hold the cursor over your name at the top right of any lynda.com page and choose Site preferences from the dropdown menu.

Continue to classic layout Stay on new layout
Exercise files

Access exercise files from a button right under the course name.

Mark videos as unwatched

Remove icons showing you already watched videos if you want to start over.

Control your viewing experience

Make the video wide, narrow, full-screen, or pop the player out of the page into its own window.

Interactive transcripts

Click on text in the transcript to jump to that spot in the video. As the video plays, the relevant spot in the transcript will be highlighted.

Are you sure you want to delete this note?

No

Your file was successfully uploaded.

Thanks for signing up.

We’ll send you a confirmation email shortly.


Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

Keep up with news, tips, and latest courses with emails from lynda.com.

Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

   
submit Lightbox submit clicked
Terms and conditions of use

We've updated our terms and conditions (now called terms of service).Go
Review and accept our updated terms of service.