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Here's a truth that most creatives have experienced firsthand. Creativity is an expense. We have a finite amount of creative energy, and we have to be judicious in what problems we choose to empty our tank on. If you think about it, creatives have spent an inordinate amount of time executing ideas. They spend even less time generating those ideas. And then we spend even less time than that preparing to generate those ideas. That preparation however, is what allows you to solve creatively in the first place.
In short, creativity is a limited resource, and when it's gone, you need to refill to continue solving. But refill what? Inspiration. We are individually inspired by different things. Some people are energized by nature. Others are charged by social interaction. While still others are inspired by different types of media, from music and movies, to books and games. When we're participating in these inspirations, we're filling up our internal creative tank. They're our creative gas stations.
When we experience the solutions of others, we're reminded of what we love about practicing creativity. So let's do a quick exercise to help identify our creative gas stations. You'll need a piece of paper and a writing utensil for this experiment. So if you need to pause the movie to retrieve those, do so now. Are you ready? All right. I want you to separate your paper into three equal parts, like this At the top of the first one, I want you to write the word, OUT. At the top of the second, I want you to write the word around.
And at the top of the third, I want you to write the word IN. These are three designations for your creative gas stations. Out, are those activities or places that require you to take a trip. The type that would last more than a day and would take planning. These might be immersion trips, travel destinations, that sort of thing. Around, are the type of activities that require you to leave your current environment, like going to the movies, walking around the park, et cetera. In are creatively charging activities that you can do right where you are, like reading a book or a magazine, or listening to music.
I want you to make a list of at least five things under each column. These are your creative gas stations divided by distance and effort. Take five minutes now to think and list these out, and I'll see you in part two of this movie.
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