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Good typography can add tremendous power to your design and your message, whether it is a print- or screen-based project, a still or motion graphic, a 3D or 2D graphic. This course explains good typographic practices, so that you can develop an "eye" for type and understand how to effectively use it. Author Ina Saltz explains type classifications (serif vs. sans serif, display type vs. text type), how type is measured, sized, and organized, and how spacing and alignment affect your design. She also explains how to use kerning, tracking, leading, and line length, and covers the history and current trends in typography. The course teaches the principles of legibility, readability, and compatibility, and how they should be considered when you're selecting and designing with type.
In this movie, we are going to talk about a few little things that mean a lot. We'll talk about ways to indicate the beginnings of paragraphs, and when and why to use hanging punctuation. Oh, and I'll tell you what hanging punctuation is. We'll start with indents. One of the most basic little cues that readers depend upon are the indicators that tell us we are about to start a new paragraph. The reader must be able to clearly distinguish where one paragraph ends and the next begins. The most common graphics signal is the indent.
The width of the indent should be enough to be easily visible based on the line length. One pica is a good starting point. Another way to indicate paragraphs is the out dent. These will need a wider left-hand margin, so the out dents are not too close to the edge of the page. If space permits, you may also indicate paragraphs by skipping a line space or a half line space between paragraphs. An unusual and more dramatic method is a very wide indent. Here is an example. This works best with very wide columns of text.
Another possibility is to run all the text together as a solid block and to indicate paragraphs using a typographic device such as a square block or a decorative character like this one. Some punctuation marks need special attention too. In a justified column of text, when these marks are at the beginning or end of a line, the smaller bits of punctuation should extend beyond the edge of the text block. These are quote marks and apostrophes, hyphens, commas and periods.
This helps keep the optical alignment of the justified column intact, avoiding an optical indentation or gap. We call this hanging punctuation. Larger punctuation marks like question marks, exclamation points, colons, and semicolons, parentheses, and brackets, take up about the same space as a letter, so they don't need to extend beyond the edge of the justified text. Paying attention to these seemingly small details will improve the appearance of your text.
This is what professionals do and properly indicating paragraphs will help the reader along. These small steps will contribute to reading ease and comfort, an important goal for every designer who wants to use typography well.
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