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After landing a client, the designer's first chore is to communicate and develop the initial idea, whether it's a storyboard for a film or ad, or a multifaceted marketing campaign for a product or service. Learn how to transform a client's request into a presentable concept in this course. Craig Smallish walks through the development process for various creative scenarios, from assessing the client and the scope of the job to free-associating and sketching your ideas. Learn to create descriptive copy to accompany your visuals and create iteration after iteration of your design. Finally, Craig shows how to choose your strongest idea through a process of refinement.
Before moving on to more refined versions of our concepts, we need to take a good look at our rough sketches. With the rough sketches laid out before us, we can identify which versions are working best and make decisions about what direction to proceed. As we're deciding which rough sketch or sketches best communicate our concept, we'll need to think about the possible ways our message is going to be delivered. Whether we're contemplating print, broadcast, social, guerrilla, or any other media to promote our ideas, we'll need to have a sense of how those visual frameworks can impact our concept.
We've rough sketched two leading concepts for a mini solar panel project. Both ideas have been drawn a number of different ways, showing the scenes from various perspectives, and some with slight scene variations. Developing these sketches is a great way to do a visual comparison of our ideas. And the sketches become a great resource to communicate our ideas with our colleagues and collaborators. Looking at our roughs, there's a few concepts that are worth noting here.
As we scan through, we need to give some thought to how these ideas might be delivered. This particular sketch could work well in print advertising pieces. Maybe we think about the ad as a two-page spread with solar panels, trailing from daylight on the left page all the way to the right page, where it's twilight and we've got some people gathered around the campfire. Now, the sketch might also work well as an animated web banner. Our mini solar panels trailing along the floor of the forest, to a power pack, and then along to a guitar.
Maybe the banner transitions from day to night. The rough sketches clarify how these concepts might be adapted to a range of applications. And as we've seen, it's natural for more variations to spawn along the way, inspiring even more things. While these sketches sure aren't going to win us any awards for drawing ability, they will continue to help us target the best solutions for our concepts before we commit time and effort to those more detailed versions.
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