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After landing a client, the designer's first chore is to communicate and develop the initial idea, whether it's a storyboard for a film or ad, or a multifaceted marketing campaign for a product or service. Learn how to transform a client's request into a presentable concept in this course. Craig Smallish walks through the development process for various creative scenarios, from assessing the client and the scope of the job to free-associating and sketching your ideas. Learn to create descriptive copy to accompany your visuals and create iteration after iteration of your design. Finally, Craig shows how to choose your strongest idea through a process of refinement.
Up to this point we've accumulated a pretty good stash of rough concepts for our solar panel project. Inevitably we'll have to pair those ideas down to one or two final solutions that we believe are going to be the most intriguing. Yet, versatile enough to adapt to a range of media choices. To make those selections we're going to review our inventory and assess its potential. Now, depending on what type of deadline and budget we're dealing with. There might be times when we really need to run with one concept.
Fortunately, we have the luxury of a little time here. So, we're going to select two from our inventory. And move those to the next stage of development. The selection process is largely about personal preference. And if we've done this right. Meaning, we thoroughly researched the client. We've fleshed out numerous concepts. Then the choice should be relatively easy. So, now the questions are, are these concepts truly interesting? And, can we make them work in a number of different formats such as print? Broadcast, ambient or maybe even a guerrilla campaign.
Now, let's consider that electric guitar campfire idea. I think the whole concept of a duel between traditional and modern could be catchy for our solar panel promo. And certainly adaptable in a number of different ways, so that's a for sure. The second one is gotta be the deserted island theme. The same deal as our other concept but if done right it'll get attention and there's no medium that I can think of where that idea isn't going to fly. Now, we have our top two contenders but we're still going to keep the other concepts in reserve.
Just in case we need that backup. Having known sketcher idea, reviewing the inventory was relatively easy and it's usually enjoyable. These type of visual retrospective doesn't have to take long but it's a great affirmation of those concepts that we'll want to advance to the next level of development as a rough sketch.
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