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The rough concept retrospect

From: Developing Ideas and Design Concepts

Video: The rough concept retrospect

Up to this point we've accumulated a pretty good stash of rough concepts for our solar panel project. Inevitably we'll have to pair those ideas down to one or two final solutions that we believe are going to be the most intriguing. Yet, versatile enough to adapt to a range of media choices. To make those selections we're going to review our inventory and assess its potential. Now, depending on what type of deadline and budget we're dealing with. There might be times when we really need to run with one concept.

The rough concept retrospect

Up to this point we've accumulated a pretty good stash of rough concepts for our solar panel project. Inevitably we'll have to pair those ideas down to one or two final solutions that we believe are going to be the most intriguing. Yet, versatile enough to adapt to a range of media choices. To make those selections we're going to review our inventory and assess its potential. Now, depending on what type of deadline and budget we're dealing with. There might be times when we really need to run with one concept.

Fortunately, we have the luxury of a little time here. So, we're going to select two from our inventory. And move those to the next stage of development. The selection process is largely about personal preference. And if we've done this right. Meaning, we thoroughly researched the client. We've fleshed out numerous concepts. Then the choice should be relatively easy. So, now the questions are, are these concepts truly interesting? And, can we make them work in a number of different formats such as print? Broadcast, ambient or maybe even a guerrilla campaign.

Now, let's consider that electric guitar campfire idea. I think the whole concept of a duel between traditional and modern could be catchy for our solar panel promo. And certainly adaptable in a number of different ways, so that's a for sure. The second one is gotta be the deserted island theme. The same deal as our other concept but if done right it'll get attention and there's no medium that I can think of where that idea isn't going to fly. Now, we have our top two contenders but we're still going to keep the other concepts in reserve.

Just in case we need that backup. Having known sketcher idea, reviewing the inventory was relatively easy and it's usually enjoyable. These type of visual retrospective doesn't have to take long but it's a great affirmation of those concepts that we'll want to advance to the next level of development as a rough sketch.

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Developing Ideas and Design Concepts

34 video lessons · 8474 viewers

Craig Smallish
Author

 
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  1. 8m 45s
    1. Welcome
      1m 12s
    2. The importance of the original idea
      2m 50s
    3. What is concepting?
      2m 4s
    4. Demystifying "the process" in the creative process
      2m 39s
  2. 8m 48s
    1. Working with clients
      4m 14s
    2. Defining the project
      3m 0s
    3. Defining the project obstacles
      1m 34s
  3. 7m 44s
    1. Doing your research
      2m 22s
    2. Avoiding the pitfalls of mediocrity
      3m 28s
    3. What is a concept plan overview?
      1m 54s
  4. 11m 2s
    1. Using storytelling to determine core values
      3m 33s
    2. Using questions to distill the core values
      3m 46s
    3. Determining core values
      3m 43s
  5. 8m 59s
    1. Using the free-association process
      3m 39s
    2. Starting with seed phrases
      2m 55s
    3. Using the power of collaboration to increase ideas
      2m 25s
  6. 9m 48s
    1. Honing your ideas
      4m 20s
    2. Reviewing your descriptive words and sketches to find the best ideas
      2m 29s
    3. Experimenting with your ideas
      2m 59s
  7. 8m 2s
    1. Maintaining a diversity of ideas
      1m 0s
    2. Using search engines to fuel ideas
      4m 50s
    3. The rough concept retrospect
      2m 12s
  8. 9m 48s
    1. Defining the rough sketch
      4m 34s
    2. Visually defining your ideas
      2m 57s
    3. The strength of iteration
      2m 17s
  9. 5m 16s
    1. What is 180-degree thinking?
      2m 46s
    2. Demonstrating the approach
      2m 30s
  10. 9m 29s
    1. Defining the revised sketch
      3m 25s
    2. Demonstrating the approach
      3m 46s
    3. The importance of exploring variation (perspective, media selection, and stylistic approaches)
      2m 18s
  11. 6m 36s
    1. Defining the refined sketch
      2m 23s
    2. Demonstrating the concern for detail
      4m 13s
  12. 5m 3s
    1. Revealing the final concept "comp" solution
      3m 19s
    2. Reflecting on the process path
      1m 44s

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