Easy-to-follow video tutorials help you learn software, creative, and business skills.Become a member
With the revised ad sketches completed for KinetiCo, now's a great time to review the compositions and style choices we've selected. For both concepts we're leaning away from using illustration and planning on using photography to infuse an air of realism into our stories. For our acoustic electric guitar duo, we're figuring on positioning our camera at eye level for the print ad. If we sketch the scene from eye level, it plants the viewer directly across the campfire, witnessing the event first hand.
It's almost as if the viewer is seated fireside. I have some additional images here to use as visual reference when composing a revised sketch. We'll keep these photo references with the concept sketches and if it ends up as our final selection. We'll use them as our style guide during the photo art direction process. As for our deserted island concept, we've shifted the viewers perspective to that of someone actually inside the rescue helicopter.
In this case, I couldn't find a photo reference online that I was happy with, so I simply used myself as a model for the shot. Now a cell phone works great for that. Using my photos as a reference we can sketch the scene through the open bay door. We see our happy castaway down below comfortable on the beach. The words don't send help clearly spelled out with mini-solar panels. They're daisy chained together. From this vantage point over the shoulder of the rescue personnel.
We drive home the point and had some drama to the scene. As for the photo style, let's suggest some type of official military look. Possibly even a frame style like this to push the emergency rescue theme even more. From here, we'll continue sketching out the remainder of our concept images as they relate to the other media platforms we're targeting. Such as- Internet banner ads, storyboards and more. These samples give a good overview of our two refined concepts.
The process of refining our concepts and sketches is essential as we advance to the final comprehensive sketches or comps that we'll ultimately present to our client.
Get unlimited access to all courses for just $25/month.Become a member
119 Video lessons · 50032 Viewers
117 Video lessons · 37350 Viewers
113 Video lessons · 81205 Viewers
65 Video lessons · 10658 Viewers
Access exercise files from a button right under the course name.
Search within course videos and transcripts, and jump right to the results.
Remove icons showing you already watched videos if you want to start over.
Make the video wide, narrow, full-screen, or pop the player out of the page into its own window.
Click on text in the transcript to jump to that spot in the video. As the video plays, the relevant spot in the transcript will be highlighted.
Your file was successfully uploaded.