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Developing Ideas and Design Concepts
Illustration by John Hersey

What is a concept plan overview?


From:

Developing Ideas and Design Concepts

with Craig Smallish

Video: What is a concept plan overview?

With an extensive knowledge of our client, we'll now target several concept building strategies designed to foster a wide range of conceptual solutions. These are processes that can be utilized together or pulled apart and used separately. The first strategy begins with establishing our early concept foundations by identifying core values for our project. We'll examine how storytelling and viewing through the eyes of a consumer can help us see our client's product or service from a very unique perspective.
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  1. 8m 45s
    1. Welcome
      1m 12s
    2. The importance of the original idea
      2m 50s
    3. What is concepting?
      2m 4s
    4. Demystifying "the process" in the creative process
      2m 39s
  2. 8m 48s
    1. Working with clients
      4m 14s
    2. Defining the project
      3m 0s
    3. Defining the project obstacles
      1m 34s
  3. 7m 44s
    1. Doing your research
      2m 22s
    2. Avoiding the pitfalls of mediocrity
      3m 28s
    3. What is a concept plan overview?
      1m 54s
  4. 11m 2s
    1. Using storytelling to determine core values
      3m 33s
    2. Using questions to distill the core values
      3m 46s
    3. Determining core values
      3m 43s
  5. 8m 59s
    1. Using the free-association process
      3m 39s
    2. Starting with seed phrases
      2m 55s
    3. Using the power of collaboration to increase ideas
      2m 25s
  6. 9m 48s
    1. Honing your ideas
      4m 20s
    2. Reviewing your descriptive words and sketches to find the best ideas
      2m 29s
    3. Experimenting with your ideas
      2m 59s
  7. 8m 2s
    1. Maintaining a diversity of ideas
      1m 0s
    2. Using search engines to fuel ideas
      4m 50s
    3. The rough concept retrospect
      2m 12s
  8. 9m 48s
    1. Defining the rough sketch
      4m 34s
    2. Visually defining your ideas
      2m 57s
    3. The strength of iteration
      2m 17s
  9. 5m 16s
    1. What is 180-degree thinking?
      2m 46s
    2. Demonstrating the approach
      2m 30s
  10. 9m 29s
    1. Defining the revised sketch
      3m 25s
    2. Demonstrating the approach
      3m 46s
    3. The importance of exploring variation (perspective, media selection, and stylistic approaches)
      2m 18s
  11. 6m 36s
    1. Defining the refined sketch
      2m 23s
    2. Demonstrating the concern for detail
      4m 13s
  12. 5m 3s
    1. Revealing the final concept "comp" solution
      3m 19s
    2. Reflecting on the process path
      1m 44s

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Developing Ideas and Design Concepts
1h 39m Appropriate for all Aug 16, 2013

Viewers: in countries Watching now:

After landing a client, the designer's first chore is to communicate and develop the initial idea, whether it's a storyboard for a film or ad, or a multifaceted marketing campaign for a product or service. Learn how to transform a client's request into a presentable concept in this course. Craig Smallish walks through the development process for various creative scenarios, from assessing the client and the scope of the job to free-associating and sketching your ideas. Learn to create descriptive copy to accompany your visuals and create iteration after iteration of your design. Finally, Craig shows how to choose your strongest idea through a process of refinement.

Topics include:
  • What is concepting?
  • Working with clients
  • Doing your research
  • Determining the core values of a product or service
  • Using free association
  • Building the written descriptives
  • Using search engines to fuel ideas
  • Flipping your ideas 180 degrees
  • Creating a rough sketch
  • Defining the refined sketch
Subjects:
Design Design Skills Design Business
Author:
Craig Smallish

What is a concept plan overview?

With an extensive knowledge of our client, we'll now target several concept building strategies designed to foster a wide range of conceptual solutions. These are processes that can be utilized together or pulled apart and used separately. The first strategy begins with establishing our early concept foundations by identifying core values for our project. We'll examine how storytelling and viewing through the eyes of a consumer can help us see our client's product or service from a very unique perspective.

With our core values in hand, we'll run the material through a free-association process. Where we expand on our core values. This strategy will help us identify related subject matter which can lead to building even more concept foundations for our project. Once we've begun identifying the rough concept ideas, we'll note sketch various components and look at alternative solutions. This stage is all about making quick iterations and setting the stage for all the possibilities.

Then we'll really bring our vision to life through rough sketching our ideas. And we'll do this by exploring the rough sketch process, which allows us to quickly illustrate alternative themes for our preliminary ideas. Inevitably the strongest concept contenders will begin to emerge and we'll explore more variation through several process filters. On the tail end, after we've harvested our most successful ideas, we'll retrace the path that brought us to a successful concept.

These strategies provide us a fertile ground that we can plant full of ideas. Fully prepared we'll take the seeds of our concepts, plant them, nurture them and finally harvest the very best.

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