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After landing a client, the designer's first chore is to communicate and develop the initial idea, whether it's a storyboard for a film or ad, or a multifaceted marketing campaign for a product or service. Learn how to transform a client's request into a presentable concept in this course. Craig Smallish walks through the development process for various creative scenarios, from assessing the client and the scope of the job to free-associating and sketching your ideas. Learn to create descriptive copy to accompany your visuals and create iteration after iteration of your design. Finally, Craig shows how to choose your strongest idea through a process of refinement.
With an extensive knowledge of our client, we'll now target several concept building strategies designed to foster a wide range of conceptual solutions. These are processes that can be utilized together or pulled apart and used separately. The first strategy begins with establishing our early concept foundations by identifying core values for our project. We'll examine how storytelling and viewing through the eyes of a consumer can help us see our client's product or service from a very unique perspective.
With our core values in hand, we'll run the material through a free-association process. Where we expand on our core values. This strategy will help us identify related subject matter which can lead to building even more concept foundations for our project. Once we've begun identifying the rough concept ideas, we'll note sketch various components and look at alternative solutions. This stage is all about making quick iterations and setting the stage for all the possibilities.
Then we'll really bring our vision to life through rough sketching our ideas. And we'll do this by exploring the rough sketch process, which allows us to quickly illustrate alternative themes for our preliminary ideas. Inevitably the strongest concept contenders will begin to emerge and we'll explore more variation through several process filters. On the tail end, after we've harvested our most successful ideas, we'll retrace the path that brought us to a successful concept.
These strategies provide us a fertile ground that we can plant full of ideas. Fully prepared we'll take the seeds of our concepts, plant them, nurture them and finally harvest the very best.
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