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Visually defining your ideas


From:

Developing Ideas and Design Concepts

with Craig Smallish

Video: Visually defining your ideas

With two solid concepts brewing for our mini-solar-panel project it's time we begin some rough sketches, As we draw we will be thinking about how different viewpoints can affect the feel of our scenes as we produce a number of rough iterations. Drawing accuracy in composition doesn't matter, and we already know the rough sketches aren't going to be pretty. But, even though they're rough, the sketching process will help us flesh out the concepts even further as we contemplate those scene ingredients that'll communicate our idea most effectively.
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  1. 8m 45s
    1. Welcome
      1m 12s
    2. The importance of the original idea
      2m 50s
    3. What is concepting?
      2m 4s
    4. Demystifying "the process" in the creative process
      2m 39s
  2. 8m 48s
    1. Working with clients
      4m 14s
    2. Defining the project
      3m 0s
    3. Defining the project obstacles
      1m 34s
  3. 7m 44s
    1. Doing your research
      2m 22s
    2. Avoiding the pitfalls of mediocrity
      3m 28s
    3. What is a concept plan overview?
      1m 54s
  4. 11m 2s
    1. Using storytelling to determine core values
      3m 33s
    2. Using questions to distill the core values
      3m 46s
    3. Determining core values
      3m 43s
  5. 8m 59s
    1. Using the free-association process
      3m 39s
    2. Starting with seed phrases
      2m 55s
    3. Using the power of collaboration to increase ideas
      2m 25s
  6. 9m 48s
    1. Honing your ideas
      4m 20s
    2. Reviewing your descriptive words and sketches to find the best ideas
      2m 29s
    3. Experimenting with your ideas
      2m 59s
  7. 8m 2s
    1. Maintaining a diversity of ideas
      1m 0s
    2. Using search engines to fuel ideas
      4m 50s
    3. The rough concept retrospect
      2m 12s
  8. 9m 48s
    1. Defining the rough sketch
      4m 34s
    2. Visually defining your ideas
      2m 57s
    3. The strength of iteration
      2m 17s
  9. 5m 16s
    1. What is 180-degree thinking?
      2m 46s
    2. Demonstrating the approach
      2m 30s
  10. 9m 29s
    1. Defining the revised sketch
      3m 25s
    2. Demonstrating the approach
      3m 46s
    3. The importance of exploring variation (perspective, media selection, and stylistic approaches)
      2m 18s
  11. 6m 36s
    1. Defining the refined sketch
      2m 23s
    2. Demonstrating the concern for detail
      4m 13s
  12. 5m 3s
    1. Revealing the final concept "comp" solution
      3m 19s
    2. Reflecting on the process path
      1m 44s

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Watch the Online Video Course Developing Ideas and Design Concepts
1h 39m Appropriate for all Aug 16, 2013

Viewers: in countries Watching now:

After landing a client, the designer's first chore is to communicate and develop the initial idea, whether it's a storyboard for a film or ad, or a multifaceted marketing campaign for a product or service. Learn how to transform a client's request into a presentable concept in this course. Craig Smallish walks through the development process for various creative scenarios, from assessing the client and the scope of the job to free-associating and sketching your ideas. Learn to create descriptive copy to accompany your visuals and create iteration after iteration of your design. Finally, Craig shows how to choose your strongest idea through a process of refinement.

Topics include:
  • What is concepting?
  • Working with clients
  • Doing your research
  • Determining the core values of a product or service
  • Using free association
  • Building the written descriptives
  • Using search engines to fuel ideas
  • Flipping your ideas 180 degrees
  • Creating a rough sketch
  • Defining the refined sketch
Subject:
Design
Author:
Craig Smallish

Visually defining your ideas

With two solid concepts brewing for our mini-solar-panel project it's time we begin some rough sketches, As we draw we will be thinking about how different viewpoints can affect the feel of our scenes as we produce a number of rough iterations. Drawing accuracy in composition doesn't matter, and we already know the rough sketches aren't going to be pretty. But, even though they're rough, the sketching process will help us flesh out the concepts even further as we contemplate those scene ingredients that'll communicate our idea most effectively.

The concept we will begin with is our electric guitar player at the campfire. I think it's an interesting metaphor which illustrates that divide between conventional and alternative energy sources. We've got our note sketch pieces on hand for reference and a good feel for how the story plays out: college friends on a camping trip sitting around the campfire. One guy's strumming an acoustic guitar. The next thing we know the other guy pulls out a solid body electric, plugs it in an voila! The electric versus acoustic duel begins.

As were initially sketching this, let's start with the most direct viewpoint. We can begin anywhere in the drawing, so let's start with our guitar-toting duo. We've got electric guy and acoustic man. We've got a big log bench for the fireside seating. We've got the background, we've got pine trees, We've got the campfire burning some logs, and flame, electric guitar cord trailing to the amp, and our daisy-chained little solar panels.

Of course we've got the crescent moon. The straightforward view is something we'd see if we were right there sitting fireside along with these guys. Just as we've done with her other concepting strategies, when you're rough sketching it can really be helpful to put yourself as the viewer into the scene. Each different perspective of the scene can set a different tone for the story. Now, let's switch to a different perspective. What if we were presented the same story from the viewpoint of an owl perched on a tree branch high above the scene, looking down on the people below.

Or maybe we check out the same scene from water's edge--the ground-level view from the eye's of a turtle. Looking over these variations, we can see that rough sketching really pays off. Whether it's shifting the point of view, adding support characters, tweaking background scenery--it's far easier to make changes in this early stage than later on down the line. When we rough sketch, it's not only the quickest route to bringing our concepts to life, but also a great means to assess the most effective solutions for communicating all of our ideas.

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