From the course: Developing Ideas and Advertising Concepts

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Visually defining your ideas

Visually defining your ideas

From the course: Developing Ideas and Advertising Concepts

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Visually defining your ideas

With two solid concepts brewing for our mini-solar-panel project it's time we begin some rough sketches, As we draw we will be thinking about how different viewpoints can affect the feel of our scenes as we produce a number of rough iterations. Drawing accuracy in composition doesn't matter, and we already know the rough sketches aren't going to be pretty. But, even though they're rough, the sketching process will help us flesh out the concepts even further as we contemplate those scene ingredients that'll communicate our idea most effectively. The concept we will begin with is our electric guitar player at the campfire. I think it's an interesting metaphor which illustrates that divide between conventional and alternative energy sources. We've got our note sketch pieces on hand for reference and a good feel for how the story plays out: college friends on a camping trip sitting around the campfire. One guy's strumming an acoustic guitar. The next thing we know the other guy pulls out…

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