From the course: Developing Ideas and Advertising Concepts

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Using search engines to fuel ideas

Using search engines to fuel ideas

From the course: Developing Ideas and Advertising Concepts

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Using search engines to fuel ideas

Just when we figure every possible concept has been considered, search engines offer us an additional research for spawing creative solutions for our projects. Similar to free association, search engines reveal results of related content with a welcome element of surprise. We're all pretty familiar with doing the gamble of a Google image search, as in you're never quite sure what's going to pop up. This process capitalizes on that unpredictability, rooting out even more ideas. It works this way. We're going to select text content from the concept we've been working on, and type keywords into a search engine. Looking exclusively for images. Depending on what our keyword search criteria is, and which search engines we're using, the image results can vary dramatically. Then it's up to us to evaluate that imagery, looking for anything we might use as visual reference. Or as influence which might enhance our concept. As with any search engine process, we'll need to modify our keyword…

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