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After landing a client, the designer's first chore is to communicate and develop the initial idea, whether it's a storyboard for a film or ad, or a multifaceted marketing campaign for a product or service. Learn how to transform a client's request into a presentable concept in this course. Craig Smallish walks through the development process for various creative scenarios, from assessing the client and the scope of the job to free-associating and sketching your ideas. Learn to create descriptive copy to accompany your visuals and create iteration after iteration of your design. Finally, Craig shows how to choose your strongest idea through a process of refinement.
Just when we figure every possible concept has been considered, search engines offer us an additional research for spawing creative solutions for our projects. Similar to free association, search engines reveal results of related content with a welcome element of surprise. We're all pretty familiar with doing the gamble of a Google image search, as in you're never quite sure what's going to pop up. This process capitalizes on that unpredictability, rooting out even more ideas.
It works this way. We're going to select text content from the concept we've been working on, and type keywords into a search engine. Looking exclusively for images. Depending on what our keyword search criteria is, and which search engines we're using, the image results can vary dramatically. Then it's up to us to evaluate that imagery, looking for anything we might use as visual reference. Or as influence which might enhance our concept.
As with any search engine process, we'll need to modify our keyword criteria using different word configurations to tailor the results. For instance, one of the concepts we're developing for the Conetico mini solar panel project. Happens to deal with a young couple on a camping trip. He's a nature boy, and she's very used to creature comforts. Now, to get the process rolling, let's pull from some of the free association text that best defines our scene. For this demo, we'll use Google.
I like it simply because how random the results can be. And sometimes that'll play in our favour if we're looking for more concept combinations. Certainly there's a bazillion other search engines available so feel free to give them a shot. I'll plug in fashion camping and scan through the results. we've got quite an array of stuff here. This runway model. Camping garb. Pretty interesting image.
Now, looking at this pic makes me wonder. Now, what it would be like. If the woman in our camping duo were to suddenly plan a fashion show in the middle of the woods, she's got the solar panels, set up some lighting, could be interesting. kind of a fairly interesting concept could develop. Let's keep scrolling down. Alright, this guitar playing couple here by the campfire. This is a very interesting photo, and it's a classic case of how a single image can inspired an alternative solution to an existing concept.
Seeing this image made me pause for a second, and consider how a traditional camp fire scene might take a very unique twist if, suddenly, electricity was available, as in our little solar panels. What if our couple was actually two college buddies on a camping trip? Same scenario, with one being an earthy guy the other being very techie. This guitar photo made me consider how different that camp fire scene could be, if the techie guy happened to pull out an electric guitar and started playing duelling banjo theme with his buddy who's on the acoustic.
In fact, this could be a good metaphor for that divide between conventional and alternative energy. There's most definitely a solid concept there. This one could be fun. Let's plug in one more of out free-association terms, luxurious camping. Okay, now that didn't take long. These futuristic bubble tents are a great example of how images can enhance a concept. Right away we can envision how the camping slash beauty salon version of our concept, could use these images as a visual reference when we get into the refined sketch stage.
These tents even look like retro hair dryers. We're definitely going to bookmark this search. For this process we can use our core values, our free association phrases, or virtually any relative content as keywords. The search engine creative strategy is versatile, and can be used at any time in the concept development process. It's worth mentioning, that when we access images from any source. It's important that we keep a watchful eye between boundary between influence and plagiarism.
That said, the powerful influence of imagery that we can find through search engine creative. Can play a significant role in the development of highly original, conceptual solutions, helping us add great depth to our creative process.
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