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Starting with seed phrases

From: Developing Ideas and Design Concepts

Video: Starting with seed phrases

We're on the conception fast track for our Kinetico solar panel project. We've already got some ideas brewing and a number of good core values in hand. But let's see if we can't come up with more ideas by using the free-association process we just explored. We can use the solar panel core values that we came up with earlier to jump start this free-association process. Although, we would typically send a majority of our core values through the free association mill. We'll keep this a little more brief and target a few select areas that I think might be prime.

Starting with seed phrases

We're on the conception fast track for our Kinetico solar panel project. We've already got some ideas brewing and a number of good core values in hand. But let's see if we can't come up with more ideas by using the free-association process we just explored. We can use the solar panel core values that we came up with earlier to jump start this free-association process. Although, we would typically send a majority of our core values through the free association mill. We'll keep this a little more brief and target a few select areas that I think might be prime.

The first core value that I thought interesting was from that story telling senareo about a stressed out executive stranded on a dessert island. He's feeling like he's finally free from the rat race. That's easy enough. So, let's start with the core value stranded on a desert island paradise. So, what comes to mind next? Lost at sea, SOS sign, spelled out in rocks, you get the idea. Normally, we'd run the list quite a bit longer but the important thing is to keep the flow spontaneous.

Given a little more time, we could really build up content. But even putting together these short lists from only a couple starting points, we can see how quickly the free-association process adds material for us to work with. How you compose your free-association lists is entirely up to you. Han-written notes, quick sketched images, combination words and doodles. Whatever you need to visually articulate your thoughts, anything goes. I can tell you the combination of written word and sketch images helps me visualize my ideas better.

Again, don't worry if you can't draw. Simple stick figures work perfectly at this stage. Now, by viewing my sketches and using a little imagination, we can see where the island nightclub the lost at sea themes, could possibly lead to a concept to promote the little solar panel. Here we have two castaways and these guys ended up on the same deserted island. the first guy he's lost at sea, clothing is torn. He's standing there hopelessly in the beach, waving his arms.

Nobody is coming. He's waiting. He's waiting forever. We've got the second guy, he's living the life. Island paradise, got a little drink in his hand. he's got his little solar panel set up there, beach hut in the background, maybe he's even ordering a new summer wardrobe from Amazon. While that was just a sample of how free association can amplify content. We can see where the potential is huge. When you're searching for more creative ideas, the free association strategy can add some serious fuel to your creative file.

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This video is part of

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Developing Ideas and Design Concepts

34 video lessons · 8493 viewers

Craig Smallish
Author

 
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  1. 8m 45s
    1. Welcome
      1m 12s
    2. The importance of the original idea
      2m 50s
    3. What is concepting?
      2m 4s
    4. Demystifying "the process" in the creative process
      2m 39s
  2. 8m 48s
    1. Working with clients
      4m 14s
    2. Defining the project
      3m 0s
    3. Defining the project obstacles
      1m 34s
  3. 7m 44s
    1. Doing your research
      2m 22s
    2. Avoiding the pitfalls of mediocrity
      3m 28s
    3. What is a concept plan overview?
      1m 54s
  4. 11m 2s
    1. Using storytelling to determine core values
      3m 33s
    2. Using questions to distill the core values
      3m 46s
    3. Determining core values
      3m 43s
  5. 8m 59s
    1. Using the free-association process
      3m 39s
    2. Starting with seed phrases
      2m 55s
    3. Using the power of collaboration to increase ideas
      2m 25s
  6. 9m 48s
    1. Honing your ideas
      4m 20s
    2. Reviewing your descriptive words and sketches to find the best ideas
      2m 29s
    3. Experimenting with your ideas
      2m 59s
  7. 8m 2s
    1. Maintaining a diversity of ideas
      1m 0s
    2. Using search engines to fuel ideas
      4m 50s
    3. The rough concept retrospect
      2m 12s
  8. 9m 48s
    1. Defining the rough sketch
      4m 34s
    2. Visually defining your ideas
      2m 57s
    3. The strength of iteration
      2m 17s
  9. 5m 16s
    1. What is 180-degree thinking?
      2m 46s
    2. Demonstrating the approach
      2m 30s
  10. 9m 29s
    1. Defining the revised sketch
      3m 25s
    2. Demonstrating the approach
      3m 46s
    3. The importance of exploring variation (perspective, media selection, and stylistic approaches)
      2m 18s
  11. 6m 36s
    1. Defining the refined sketch
      2m 23s
    2. Demonstrating the concern for detail
      4m 13s
  12. 5m 3s
    1. Revealing the final concept "comp" solution
      3m 19s
    2. Reflecting on the process path
      1m 44s

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