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After landing a client, the designer's first chore is to communicate and develop the initial idea, whether it's a storyboard for a film or ad, or a multifaceted marketing campaign for a product or service. Learn how to transform a client's request into a presentable concept in this course. Craig Smallish walks through the development process for various creative scenarios, from assessing the client and the scope of the job to free-associating and sketching your ideas. Learn to create descriptive copy to accompany your visuals and create iteration after iteration of your design. Finally, Craig shows how to choose your strongest idea through a process of refinement.
Crafting stories from our free association content becomes easier trough practice. In our search for more concept solutions for the Kenetico project, we're going to apply the technique on a larger scale. Even with some good ideas on hand, it's worthwhile to check back over some of the free association material to see if we've missed some potential concepts. Now, there's a pretty good stack of content here, some of it written, some of it's not sketched. The one thing it all has in common is that, every single piece originated in someway from the Kinetico solar panel.
Reviewing the note sketches refreshes our memory. And by reflecting on the content, we can pause to consider little scenarios or stories that might be attached to those sketch visuals. Story telling once again, we might begin to see some interesting relationships. Let's take a look at that no help needed sign, spelled out in rocks on the beach. We can imagine this scenario. We've got a search plane flying over, we've got the pilot looking down. He sees the words. But, what if those words aren't actually spelled out with rocks? So, we zoom in and we actually see they're made up of little Kinetico solar panels. And then days are chained together.
And then we got our castaway, and he's obviously in no hurry to leave his new found home. we can keep going with the story in whatever direction we want. maybe we get a power cord from the panels, which trails off to a neat little hut (UNKNOWN) got constructed out there. It's complete with tiki lights, and in the foreground, we have got, of course, the open shipping curtain of Kinetico panels that happened to wash up on the beach.
Now, to the degree that we can concoct our own stories we will be successful at uncovering more ideas, concepts that maybe we overlooked. Sketching through the process as we build the stories, even as individual pieces, helps the rough idea emerge. One of the things I find remarkable about this process, are the times where you happen to discover that concept right under your nose. Sometimes it's that thing you just haven't noticed or, haven't looked at from the right angle yet.
It pays to look for these hidden gems, sometimes they'll turn out to be your very best ideas.
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