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Maintaining a diversity of ideas


From:

Developing Ideas and Design Concepts

with Craig Smallish

Video: Maintaining a diversity of ideas

How a creative goes about producing a finished product, that process of trial and error is much like any inventor who must eliminate the ideas that don't work in order to get to the one that does. I encourage you to hang onto all of your work. Although a great deal of it initially goes unused, there will be occasions where one of your rejects turns out to be a perfect fit later on down the line. Maybe even for an entirely different project. For example, this note sketch idea where we daisy chain thousands of these little solar panels together.
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  1. 8m 45s
    1. Welcome
      1m 12s
    2. The importance of the original idea
      2m 50s
    3. What is concepting?
      2m 4s
    4. Demystifying "the process" in the creative process
      2m 39s
  2. 8m 48s
    1. Working with clients
      4m 14s
    2. Defining the project
      3m 0s
    3. Defining the project obstacles
      1m 34s
  3. 7m 44s
    1. Doing your research
      2m 22s
    2. Avoiding the pitfalls of mediocrity
      3m 28s
    3. What is a concept plan overview?
      1m 54s
  4. 11m 2s
    1. Using storytelling to determine core values
      3m 33s
    2. Using questions to distill the core values
      3m 46s
    3. Determining core values
      3m 43s
  5. 8m 59s
    1. Using the free-association process
      3m 39s
    2. Starting with seed phrases
      2m 55s
    3. Using the power of collaboration to increase ideas
      2m 25s
  6. 9m 48s
    1. Honing your ideas
      4m 20s
    2. Reviewing your descriptive words and sketches to find the best ideas
      2m 29s
    3. Experimenting with your ideas
      2m 59s
  7. 8m 2s
    1. Maintaining a diversity of ideas
      1m 0s
    2. Using search engines to fuel ideas
      4m 50s
    3. The rough concept retrospect
      2m 12s
  8. 9m 48s
    1. Defining the rough sketch
      4m 34s
    2. Visually defining your ideas
      2m 57s
    3. The strength of iteration
      2m 17s
  9. 5m 16s
    1. What is 180-degree thinking?
      2m 46s
    2. Demonstrating the approach
      2m 30s
  10. 9m 29s
    1. Defining the revised sketch
      3m 25s
    2. Demonstrating the approach
      3m 46s
    3. The importance of exploring variation (perspective, media selection, and stylistic approaches)
      2m 18s
  11. 6m 36s
    1. Defining the refined sketch
      2m 23s
    2. Demonstrating the concern for detail
      4m 13s
  12. 5m 3s
    1. Revealing the final concept "comp" solution
      3m 19s
    2. Reflecting on the process path
      1m 44s

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Watch the Online Video Course Developing Ideas and Design Concepts
1h 39m Appropriate for all Aug 16, 2013

Viewers: in countries Watching now:

After landing a client, the designer's first chore is to communicate and develop the initial idea, whether it's a storyboard for a film or ad, or a multifaceted marketing campaign for a product or service. Learn how to transform a client's request into a presentable concept in this course. Craig Smallish walks through the development process for various creative scenarios, from assessing the client and the scope of the job to free-associating and sketching your ideas. Learn to create descriptive copy to accompany your visuals and create iteration after iteration of your design. Finally, Craig shows how to choose your strongest idea through a process of refinement.

Topics include:
  • What is concepting?
  • Working with clients
  • Doing your research
  • Determining the core values of a product or service
  • Using free association
  • Building the written descriptives
  • Using search engines to fuel ideas
  • Flipping your ideas 180 degrees
  • Creating a rough sketch
  • Defining the refined sketch
Subject:
Design
Author:
Craig Smallish

Maintaining a diversity of ideas

How a creative goes about producing a finished product, that process of trial and error is much like any inventor who must eliminate the ideas that don't work in order to get to the one that does. I encourage you to hang onto all of your work. Although a great deal of it initially goes unused, there will be occasions where one of your rejects turns out to be a perfect fit later on down the line. Maybe even for an entirely different project. For example, this note sketch idea where we daisy chain thousands of these little solar panels together.

Linking up a whole community to help power something big. Maybe like a concert or a community redevelopment project. Maybe it'll fit somewhere. Maybe not. But at this point, this thing is worth hanging on to. That discarded idea might come back to life. Possibly in some reinvented form as your next quick concept.

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