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Experimenting with your ideas

From: Developing Ideas and Design Concepts

Video: Experimenting with your ideas

As exciting as it is, to see the range of concepts we're developing by looking for core values building free associations and sifting through surplus material there's still more to be discovered. By considered thematic variations of our existing ideas, we may find interesting alternatives or. Better solutions altogether. Take for instance the project we're working on for the Kinetico mini solar panel. We have our deserted island scenario coming together that's a castaway guy who's finally found his paradise because he has his very own mini power grid and he's using that opportunity to finally get away from the rat race.

Experimenting with your ideas

As exciting as it is, to see the range of concepts we're developing by looking for core values building free associations and sifting through surplus material there's still more to be discovered. By considered thematic variations of our existing ideas, we may find interesting alternatives or. Better solutions altogether. Take for instance the project we're working on for the Kinetico mini solar panel. We have our deserted island scenario coming together that's a castaway guy who's finally found his paradise because he has his very own mini power grid and he's using that opportunity to finally get away from the rat race.

But, if we take that same basic concept, then, tweak it this way or that, how am I to play out, simply changing out the setting, background senery or character profile can change our concept considerably (NOISE). So, what if our character never made landfall after his ship went down? What if he was adrift in a well-supplied life raft, with his handy solar panels.

He might wave off potential rescuers, because he's perfectly happy floating around out there. He's probably even fashioned a home made sail out of his shirt. He's happily sailing the sea. And, you know, he's fully equipped with his GPS because he's got functioning mobile. In fact, maybe our guy see the ship approaching and instead of signaling wildly for attention, he's going to dug beneath the gunner of the boat, hopefully he doesn't get spotted.

His trusty galloper's there. Looking at 'em curiously. Sketching our way to the story, hopes to visually construct the scene. When we keep the pieces separate, little sketches like this, it removes that nagging concern for composition. We're still creating ideas, not creating designs. So worrying about compositional details Is only going to slow us down. Now, this is a twist of our original storyline and it's worth exploring.

Given time, I'm sure there's many more variations of our story out there that we can develop. Now, what if we swapped island setting out for a tropical jungle? Our guy crashes in some remote rainforest. How might that affect his life? And how might that affect the stories outcome? In any number of ways, that single switch in location is going to change our story very dramatically, in fact, who knows where this one could go? So by looking at our concepts not as singular ideas, but as doorways which could potentially open to any number of alternative solutions, it will boost our creative output considerably.

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Developing Ideas and Design Concepts

34 video lessons · 10014 viewers

Craig Smallish
Author

 
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  1. 8m 45s
    1. Welcome
      1m 12s
    2. The importance of the original idea
      2m 50s
    3. What is concepting?
      2m 4s
    4. Demystifying "the process" in the creative process
      2m 39s
  2. 8m 48s
    1. Working with clients
      4m 14s
    2. Defining the project
      3m 0s
    3. Defining the project obstacles
      1m 34s
  3. 7m 44s
    1. Doing your research
      2m 22s
    2. Avoiding the pitfalls of mediocrity
      3m 28s
    3. What is a concept plan overview?
      1m 54s
  4. 11m 2s
    1. Using storytelling to determine core values
      3m 33s
    2. Using questions to distill the core values
      3m 46s
    3. Determining core values
      3m 43s
  5. 8m 59s
    1. Using the free-association process
      3m 39s
    2. Starting with seed phrases
      2m 55s
    3. Using the power of collaboration to increase ideas
      2m 25s
  6. 9m 48s
    1. Honing your ideas
      4m 20s
    2. Reviewing your descriptive words and sketches to find the best ideas
      2m 29s
    3. Experimenting with your ideas
      2m 59s
  7. 8m 2s
    1. Maintaining a diversity of ideas
      1m 0s
    2. Using search engines to fuel ideas
      4m 50s
    3. The rough concept retrospect
      2m 12s
  8. 9m 48s
    1. Defining the rough sketch
      4m 34s
    2. Visually defining your ideas
      2m 57s
    3. The strength of iteration
      2m 17s
  9. 5m 16s
    1. What is 180-degree thinking?
      2m 46s
    2. Demonstrating the approach
      2m 30s
  10. 9m 29s
    1. Defining the revised sketch
      3m 25s
    2. Demonstrating the approach
      3m 46s
    3. The importance of exploring variation (perspective, media selection, and stylistic approaches)
      2m 18s
  11. 6m 36s
    1. Defining the refined sketch
      2m 23s
    2. Demonstrating the concern for detail
      4m 13s
  12. 5m 3s
    1. Revealing the final concept "comp" solution
      3m 19s
    2. Reflecting on the process path
      1m 44s

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