Easy-to-follow video tutorials help you learn software, creative, and business skills.Become a member
Let's put our development process to the test for the KinetEco mini solar panel. To begin, we'll quickly create a few short story scenarios, and consider the feedback we'll get from those little stage settings. For each story, we should imagine ourselves as the lead character. Somebody who might happen to be using that mini solar panel. Remember as we place our character into the scene we should begin fleshing out the story, developing it as we go. It'll be helpful to sketch the journey.
Focusing on various scenes helps define our rough idea and it documents the process. Our sketches don't have to be pretty. Stick figures are absolutely fine. The sketches are simply a tool to help better communicate the story. Alright, for scene one, let's say I've a generation z'er and I'm on a cross country bus trip. I'm sporting earbuds, I'm surfing the 'net, I'm facebookin'.
Now as this trip winds on, everyone else's batteries are running out, their music, their social networks, image feeds, all fading for these guys. In desperation, they turn to me. Now, the core values I'm beginning to see here in this story are that I feel pretty connected, and informed. And I feel very empowered. Excellent. So, let's consider another storyline.
How about I'm an overworked exec and I'm on a long flight and my plane happens to crash? I find myself stranded on a deserted island but instead of this being a hardship, I find myself kicking back and relaxing on this beautiful beach. We've got the sun shining here, and thanks to this little box of mini solar panels, we've got my cell service and my battery power.
Alright, now the core values coming through this scenario are definitely that I'm finally free here on my deserted island. I'm finally in control. I don't need to answer to anyone, unless I want to. Now, I've even got air supplies being dropped in. Stick figures and rough drawings here work perfectly. So let's try one more story line how about a 20 something couple. they're on a camping trip.
Let's say he's a total nature boy and she's happy living life in the city. He can survive in the wilderness perfectly well with nothing but his fishing pole. And she's brought along her creature comforts. She's got tons of luggage and her iPad. Where that story goes is entirely up to us, as the creatives.
Now, as we work through our stories, It'll be helpful to consider what role the product plays. What are we doing when we use it? What important life event might be unfolding as we use the product? It's also important to remember that the product doesn't necessarily have to be the center of the story. It can merely play a supporting role. Its important to keep that in mind especially when you feel you've just uncovered something which shows signs of promise as a concept all on its own.
Get unlimited access to all courses for just $25/month.Become a member
117 Video lessons · 42119 Viewers
119 Video lessons · 53614 Viewers
65 Video lessons · 14036 Viewers
113 Video lessons · 82707 Viewers
Access exercise files from a button right under the course name.
Search within course videos and transcripts, and jump right to the results.
Remove icons showing you already watched videos if you want to start over.
Make the video wide, narrow, full-screen, or pop the player out of the page into its own window.
Click on text in the transcript to jump to that spot in the video. As the video plays, the relevant spot in the transcript will be highlighted.
Your file was successfully uploaded.