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After landing a client, the designer's first chore is to communicate and develop the initial idea, whether it's a storyboard for a film or ad, or a multifaceted marketing campaign for a product or service. Learn how to transform a client's request into a presentable concept in this course. Craig Smallish walks through the development process for various creative scenarios, from assessing the client and the scope of the job to free-associating and sketching your ideas. Learn to create descriptive copy to accompany your visuals and create iteration after iteration of your design. Finally, Craig shows how to choose your strongest idea through a process of refinement.
Let's put our development process to the test for the KinetEco mini solar panel. To begin, we'll quickly create a few short story scenarios, and consider the feedback we'll get from those little stage settings. For each story, we should imagine ourselves as the lead character. Somebody who might happen to be using that mini solar panel. Remember as we place our character into the scene we should begin fleshing out the story, developing it as we go. It'll be helpful to sketch the journey.
Focusing on various scenes helps define our rough idea and it documents the process. Our sketches don't have to be pretty. Stick figures are absolutely fine. The sketches are simply a tool to help better communicate the story. Alright, for scene one, let's say I've a generation z'er and I'm on a cross country bus trip. I'm sporting earbuds, I'm surfing the 'net, I'm facebookin'.
Now as this trip winds on, everyone else's batteries are running out, their music, their social networks, image feeds, all fading for these guys. In desperation, they turn to me. Now, the core values I'm beginning to see here in this story are that I feel pretty connected, and informed. And I feel very empowered. Excellent. So, let's consider another storyline.
How about I'm an overworked exec and I'm on a long flight and my plane happens to crash? I find myself stranded on a deserted island but instead of this being a hardship, I find myself kicking back and relaxing on this beautiful beach. We've got the sun shining here, and thanks to this little box of mini solar panels, we've got my cell service and my battery power.
Alright, now the core values coming through this scenario are definitely that I'm finally free here on my deserted island. I'm finally in control. I don't need to answer to anyone, unless I want to. Now, I've even got air supplies being dropped in. Stick figures and rough drawings here work perfectly. So let's try one more story line how about a 20 something couple. they're on a camping trip.
Let's say he's a total nature boy and she's happy living life in the city. He can survive in the wilderness perfectly well with nothing but his fishing pole. And she's brought along her creature comforts. She's got tons of luggage and her iPad. Where that story goes is entirely up to us, as the creatives.
Now, as we work through our stories, It'll be helpful to consider what role the product plays. What are we doing when we use it? What important life event might be unfolding as we use the product? It's also important to remember that the product doesn't necessarily have to be the center of the story. It can merely play a supporting role. Its important to keep that in mind especially when you feel you've just uncovered something which shows signs of promise as a concept all on its own.
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