From the course: Developing Ideas and Advertising Concepts

Unlock the full course today

Join today to access over 22,400 courses taught by industry experts or purchase this course individually.

Demonstrating the approach

Demonstrating the approach

From the course: Developing Ideas and Advertising Concepts

Start my 1-month free trial

Demonstrating the approach

As we work toward revising two of our mini solar panel concepts, we'll need to keep in mind what media platforms we're thinking of using to deliver our creative solutions. Of these platforms we've identified that the solar panel campaign will consist of at least a traditional magazine print promotion. Internet banner ads video broadcast component, social media and possibly a gorilla component. Using these media as our framework we'll sketch to determine the perspective style and compositions that work best within these parameters. The first concept we'll target here is that guitar duel by the campfire. The revised renderings tend to take a little more time. You can work with whatever drawing tools you're comfortable with. Along with our rough sketches, I've pulled some visual reference from stock photo sites. As we work up the revised sketch for the dueling guitars, that material serves as a good resource to help to visualize the images in our head. And to translate them onto paper…

Contents