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Demonstrating the approach

From: Developing Ideas and Design Concepts

Video: Demonstrating the approach

Let's take a concept through the idea mill and look at ways to flip it 180 degrees. We'll want to consider turning the whole framework of our concept in the opposite direction or targeting only a key component. In this case, let's take our concept that involves the Jen Zeer/g. On that long cross-country bus trip, he's the young guy outfitted with mobile devices and his mini-solar panel which allows him to stay connected. As the trip winds on, he gets pretty popular due to the fact that he's the only one still able to connect to the outside world.

Demonstrating the approach

Let's take a concept through the idea mill and look at ways to flip it 180 degrees. We'll want to consider turning the whole framework of our concept in the opposite direction or targeting only a key component. In this case, let's take our concept that involves the Jen Zeer/g. On that long cross-country bus trip, he's the young guy outfitted with mobile devices and his mini-solar panel which allows him to stay connected. As the trip winds on, he gets pretty popular due to the fact that he's the only one still able to connect to the outside world.

All those gen ziers have useless devices their mobile batteries died quite a while ago. Now, let's think about both ways we could go here. Either flipping a whole framework or just a portion of the idea. Both choices are probably going to have a pretty dramatic effect. If we flip our whole scenario, we end up turning our long, drawn out bus ride into something like a quick airplane flight filled with senior citizens.

it doesn't take too long to figure out that flipping that whole idea doesn't make much sense. At least as a concept to promote the mini solar panel. but how about the second approach. Flipping a smaller portion of our idea. What if we take just our main characcter Mr Generation Z and change only him into a senior citizen. Now maybe things will start to get interesting.

We can keep everything else the same with the long trip boss filled with generations Ziers. Except now the elderly woman we just placed on board holds all the cards. She has a solar panel and is the only one prepared for the journey. Suddenly we've got the generational divide thing going on along with some shattered presumptions about seniors not being too tech savvy. All of those thing and probably more cast an interesting new light on our concept.

Every concept has that twin from an alternate universe out there somewhere. Whether the twin makes for a better idea or not is up to us to determine. Flipping all of just part of your idea is relatively quick and could turn out to be very worthwhile.

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Developing Ideas and Design Concepts

34 video lessons · 8948 viewers

Craig Smallish
Author

 
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  1. 8m 45s
    1. Welcome
      1m 12s
    2. The importance of the original idea
      2m 50s
    3. What is concepting?
      2m 4s
    4. Demystifying "the process" in the creative process
      2m 39s
  2. 8m 48s
    1. Working with clients
      4m 14s
    2. Defining the project
      3m 0s
    3. Defining the project obstacles
      1m 34s
  3. 7m 44s
    1. Doing your research
      2m 22s
    2. Avoiding the pitfalls of mediocrity
      3m 28s
    3. What is a concept plan overview?
      1m 54s
  4. 11m 2s
    1. Using storytelling to determine core values
      3m 33s
    2. Using questions to distill the core values
      3m 46s
    3. Determining core values
      3m 43s
  5. 8m 59s
    1. Using the free-association process
      3m 39s
    2. Starting with seed phrases
      2m 55s
    3. Using the power of collaboration to increase ideas
      2m 25s
  6. 9m 48s
    1. Honing your ideas
      4m 20s
    2. Reviewing your descriptive words and sketches to find the best ideas
      2m 29s
    3. Experimenting with your ideas
      2m 59s
  7. 8m 2s
    1. Maintaining a diversity of ideas
      1m 0s
    2. Using search engines to fuel ideas
      4m 50s
    3. The rough concept retrospect
      2m 12s
  8. 9m 48s
    1. Defining the rough sketch
      4m 34s
    2. Visually defining your ideas
      2m 57s
    3. The strength of iteration
      2m 17s
  9. 5m 16s
    1. What is 180-degree thinking?
      2m 46s
    2. Demonstrating the approach
      2m 30s
  10. 9m 29s
    1. Defining the revised sketch
      3m 25s
    2. Demonstrating the approach
      3m 46s
    3. The importance of exploring variation (perspective, media selection, and stylistic approaches)
      2m 18s
  11. 6m 36s
    1. Defining the refined sketch
      2m 23s
    2. Demonstrating the concern for detail
      4m 13s
  12. 5m 3s
    1. Revealing the final concept "comp" solution
      3m 19s
    2. Reflecting on the process path
      1m 44s

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