From the course: Developing Ideas and Advertising Concepts

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Defining the rough sketch

Defining the rough sketch

From the course: Developing Ideas and Advertising Concepts

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Defining the rough sketch

Up until now, our concepts have essentially defined by a collection of bits and pieces, some of this in text form, some of it's little scetched images. Other pieces are doodles which may illustrate part of a background or maybe even a segment of the story. When we produce rough thumbnail sketches, it provides a stage for all of these pieces to come together. Essentially it will be the first time our entire concept comes to life in one concise image. Rough sketches function as the first full visual prototype. They're produced quickly and without much concern for composition or even aesthetics. It's far easier in this early stage to move stuff around and switch things out, than it is later on down the line when composition and details have begun to tighten out. When we produce a rough sketch we really need to abandon any concerns we might have about our drawing ability. Now if you can't draw, that's perfectly fine. Don't let it ever stop you from producing a rough sketch. Remember, we…

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