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After landing a client, the designer's first chore is to communicate and develop the initial idea, whether it's a storyboard for a film or ad, or a multifaceted marketing campaign for a product or service. Learn how to transform a client's request into a presentable concept in this course. Craig Smallish walks through the development process for various creative scenarios, from assessing the client and the scope of the job to free-associating and sketching your ideas. Learn to create descriptive copy to accompany your visuals and create iteration after iteration of your design. Finally, Craig shows how to choose your strongest idea through a process of refinement.
The refined sketch can also be referred to as a final comprehensive or final comp. These are the detailed concept images that we present to our client. Generally, they're executed to a level that clearly illustrates every aspect of a concept. Including how the concept is going to play out across the selected media platforms. Often times they'll include photo or illustration style references so the client can understand how the imagery may look and feel in its final form.
In many cases, illustrators draw the final comp sketches to ensure more skillful renderings. Often our final comps will be the first opportunity our client has to review the solutions we've been working on. Final comps are one step beneath the finished publication ready design and while they are detailed renderings. they typically aren't so refined that the client would confuse them with being a finished design. Producing them in this way gives the creator two things.
First, it allows us the ability to present to our client detailed concept solutions without spending valuable resources on studio time, photography, illustration, video or other assets before the concept has been mutually agreed upon. Second, when we produce final comps in sketch form, it gives the creators the wiggle room needed to make adjustments before producing the final design solutions. Inevitably, there are many times when slight changes are made but since these are still in the proposal stage, clients need not necessarily participate.
If we were to submit our final comps as super tight renditions of the concept, we could run the risk of our client falling in love with the visuals just the way they are. And, later on, having to negotiate any needed changes with the client who expected the finished design to look exactly like those final comps. These are the next to last step in our concept development process. Functioning as a prototype model comes clearly illustrates what our concept is for the client.
And for the designer, the comp is a blueprint for production.
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