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Defining the refined sketch

From: Developing Ideas and Design Concepts

Video: Defining the refined sketch

The refined sketch can also be referred to as a final comprehensive or final comp. These are the detailed concept images that we present to our client. Generally, they're executed to a level that clearly illustrates every aspect of a concept. Including how the concept is going to play out across the selected media platforms. Often times they'll include photo or illustration style references so the client can understand how the imagery may look and feel in its final form.

Defining the refined sketch

The refined sketch can also be referred to as a final comprehensive or final comp. These are the detailed concept images that we present to our client. Generally, they're executed to a level that clearly illustrates every aspect of a concept. Including how the concept is going to play out across the selected media platforms. Often times they'll include photo or illustration style references so the client can understand how the imagery may look and feel in its final form.

In many cases, illustrators draw the final comp sketches to ensure more skillful renderings. Often our final comps will be the first opportunity our client has to review the solutions we've been working on. Final comps are one step beneath the finished publication ready design and while they are detailed renderings. they typically aren't so refined that the client would confuse them with being a finished design. Producing them in this way gives the creator two things.

First, it allows us the ability to present to our client detailed concept solutions without spending valuable resources on studio time, photography, illustration, video or other assets before the concept has been mutually agreed upon. Second, when we produce final comps in sketch form, it gives the creators the wiggle room needed to make adjustments before producing the final design solutions. Inevitably, there are many times when slight changes are made but since these are still in the proposal stage, clients need not necessarily participate.

If we were to submit our final comps as super tight renditions of the concept, we could run the risk of our client falling in love with the visuals just the way they are. And, later on, having to negotiate any needed changes with the client who expected the finished design to look exactly like those final comps. These are the next to last step in our concept development process. Functioning as a prototype model comes clearly illustrates what our concept is for the client.

And for the designer, the comp is a blueprint for production.

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Developing Ideas and Design Concepts

34 video lessons · 9725 viewers

Craig Smallish
Author

 
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  1. 8m 45s
    1. Welcome
      1m 12s
    2. The importance of the original idea
      2m 50s
    3. What is concepting?
      2m 4s
    4. Demystifying "the process" in the creative process
      2m 39s
  2. 8m 48s
    1. Working with clients
      4m 14s
    2. Defining the project
      3m 0s
    3. Defining the project obstacles
      1m 34s
  3. 7m 44s
    1. Doing your research
      2m 22s
    2. Avoiding the pitfalls of mediocrity
      3m 28s
    3. What is a concept plan overview?
      1m 54s
  4. 11m 2s
    1. Using storytelling to determine core values
      3m 33s
    2. Using questions to distill the core values
      3m 46s
    3. Determining core values
      3m 43s
  5. 8m 59s
    1. Using the free-association process
      3m 39s
    2. Starting with seed phrases
      2m 55s
    3. Using the power of collaboration to increase ideas
      2m 25s
  6. 9m 48s
    1. Honing your ideas
      4m 20s
    2. Reviewing your descriptive words and sketches to find the best ideas
      2m 29s
    3. Experimenting with your ideas
      2m 59s
  7. 8m 2s
    1. Maintaining a diversity of ideas
      1m 0s
    2. Using search engines to fuel ideas
      4m 50s
    3. The rough concept retrospect
      2m 12s
  8. 9m 48s
    1. Defining the rough sketch
      4m 34s
    2. Visually defining your ideas
      2m 57s
    3. The strength of iteration
      2m 17s
  9. 5m 16s
    1. What is 180-degree thinking?
      2m 46s
    2. Demonstrating the approach
      2m 30s
  10. 9m 29s
    1. Defining the revised sketch
      3m 25s
    2. Demonstrating the approach
      3m 46s
    3. The importance of exploring variation (perspective, media selection, and stylistic approaches)
      2m 18s
  11. 6m 36s
    1. Defining the refined sketch
      2m 23s
    2. Demonstrating the concern for detail
      4m 13s
  12. 5m 3s
    1. Revealing the final concept "comp" solution
      3m 19s
    2. Reflecting on the process path
      1m 44s

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