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After landing a client, the designer's first chore is to communicate and develop the initial idea, whether it's a storyboard for a film or ad, or a multifaceted marketing campaign for a product or service. Learn how to transform a client's request into a presentable concept in this course. Craig Smallish walks through the development process for various creative scenarios, from assessing the client and the scope of the job to free-associating and sketching your ideas. Learn to create descriptive copy to accompany your visuals and create iteration after iteration of your design. Finally, Craig shows how to choose your strongest idea through a process of refinement.
Every project is sure to have it's own set of challenges. So before hitting the throttle, let's identify the obstacles that might slow us down or throw us off. When we speak of obstacles, one thing is for certain. Every project will have some type of budget and deadline. Well, it's essential to consider these factors, we don't want restrictions to stifle our creative problem solving. Ultimately, finding that balance can be challenging. More often than not, it's easier to think big and then reign a concept, than it is to inflate a mediocre idea.
As expected, our project to promote the Kinetico solar panel has those known constraints of time and budget. The mini panel is being unveiled in six months, so we've got a little time to play with. A large factor to consider, will be the complexity of our campaign approach. Will it incorporate print, broadcast, social media, or maybe even a gorilla or viral element. If so, coordinating these campaign elements will add to the complexity.
We're also working with a budget that seems reasonable, however, the demographic target is pretty broad. Essentially, everyone who has a mobile device. So, we'll need to carefully allocate those resources. Having constraints shouldn't necessarily cramped our creativity. In fact, those limitations can sometimes force us to explore more innovative approaches to communicating our message.
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