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The Creative Spark: Stacey Williams-Ng, Interactive Book Designer

The Creative Spark: Stacey Williams-Ng, Interactive Book Designer

with Stacey Williams-Ng

 


A course on interactive book design for the iPad, a topic that wouldn't have existed two years ago, is now being taught by Stacey Williams-Ng at the Milwaukee Institute of Art & Design. Even Stacey seems surprised that her love of illustration and knowledge of graphic design have combined into a new career for her, interactive storytelling. She loves putting brush to canvas, which is how her children's books begin before they're photographed or scanned into the iPad—where she actually uses an app to create apps. Her business has blossomed into a publishing company (Little Bahalia) that's dedicated to creating interactive children's literature. We join her at her home studio in Milwaukee where she's animating her latest book, A Troop Is a Group of Monkeys, destined for the iPad. Quick quiz: What is a group of bats called? Find out during this installment of the lynda.com documentary series The Creative Spark.

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author
Stacey Williams-Ng
subject
Design, Illustration, Digital Publishing, Ebooks, Documentaries, Creative Spark
level
Appropriate for all
duration
28m 31s
released
Mar 15, 2013

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The Creative Spark
Preview
00:00There is a wide-open opportunity, in my mind, to create children's literature that really
00:07takes advantage of the iPad format. (music playing)
00:14This is going to be very slow animations, maybe six frames per second.
00:17Everything is just going to have very, very gentle movements, more like a painting that's
00:21come to life.
00:22So, as I think about the composition, I also have to think about what are some things that
00:27can happen, and what are some ways we can bring the young reader into the story to affect
00:32the storyline?
00:33What is he going to touch and play with?
00:35It's the way that you think about the flow and the story arc that really makes all the
00:39difference, and I can keep that flow, and it's all really tight in this environment.
00:44So I decided that I wanted to launch my own publishing house.
00:48It's about seeing an opportunity for creative people who have a similar vision that I have,
00:54to create really interesting work.
00:56The whole idea of children switch to the iPad is just magical and different and it's wide open.
01:01(music playing)
Collapse this transcript
Stacey Williams-Ng, Interactive Book Designer
00:00When illustrating for a children's book, the pictures are really telling the
00:05story for kids. (music playing)
00:11To me, it's really more about trying to get a perfect line or a perfect gesture so that
00:15I can tell a story.
00:18There's a wide-open opportunity, in my mind, to create literature for the iPad,
00:24ro create children's literature that really takes advantage of the iPad format. It's not
00:29just shoved into the dimensions of an iPad; it's using that technology to tell the story better.
00:35(music playing)
00:40I am Stacey Williams-Ng and here we are, in Milwaukee, Wisconsin, in my home studio.
00:51I have found a job where it pays to know how to paint, it pays to know how to run a business,
00:57and it pays to know how to design a page and deal with type.
01:01All of those things are happening in this profession right now, and I feel like I am
01:05at the center of that right now.
01:10I went from a kid who wanted to draw to an older kid who wanted to be a painter, whose
01:19parents said, "Don't be a painter, you should be a graphic designer, so you can make some money."
01:23And then I went to graphic design school, and then I thought I discovered illustration.
01:28"Hey, now I can paint again."
01:30And then my own lecturer said, "Oh, don't do illustration. There is no money in illustration."
01:35And he probably mean it as an off-the-cuff comment, but it changed to the entire direction
01:39of my young life, and I went into graphic design, thinking, okay, now I know what I am going to do.
01:45I am going to do logos and posters and brochures and things like that, and then I found the
01:50opportunity to do multimedia.
01:52And I just keep getting sort of knocked off course all the time.
01:58In 2010, I was on a little bit of a sabbatical, doing illustrations, just doing some freelance
02:05work, and my friend who knew me from my web design days in Chicago contacted me because
02:12it was 2010 and the iPad had just come out and they had an idea.
02:16They were doing a start-up software to use the iPad for children's books, and that got
02:21me very interested.
02:22(music playing)
02:23On a project I am working on right now-- it's a children's book about a boy who goes to the
02:34opera with his granddad--the setting almost becomes a character.
02:43Today at the opera we actually got to see how the seats are arranged, and it's actually
02:48way better than what I imagined because it gives a lot more room for typography.
02:52There is no character design for this lady, but every kid that lands on this page
02:58is going to check out this lady.
03:00Children are wonderful art connoisseurs, and that's why I really like doing children's
03:04book, because a kid will look at your painting and look at your painting and find every
03:09little thing about it.
03:12This is my audience. They are extremely demanding, but I love them.
03:16That's why I try and make every animation on the page meaningful, to reinforce something
03:22that's really happening in the story.
03:24So, if grandpa is snoozing, his head dipping down and snoozing is really where our attention
03:29needs to lie.
03:32This painting, as it exists, will have no boy in it and no head on grandpa, because it's
03:38only a background.
03:41It gets photographed or scanned as a layer, and so what I'll have to add later, there will
03:46be several frames of Luigi and Grandpa's head and those all get cut out in Photoshop and
03:52they become layers, and they come into the scene.
03:54(music playing)
04:01The animations themselves, the sounds, and the effects, and all the interactivity is
04:07created on the iPad and not on a desktop computer.
04:12This is a page from a book that I am working on, a storybook app called A Troop Is a Group of Monkeys.
04:18I am actually creating an app using an app, and I am getting instant feedback.
04:23It's a really tactile experience for design.
04:27So as I think about the composition, I also have to think about, what are some things that
04:31can happen and what are some ways we can bring the reader, our young reader, into the story
04:36to affect the story line?
04:38What is he going touch and play with to see things happen?
04:41And I think that makes it a very special kind of device and a very special kind of device
04:46for consuming literature, because literature is such a personal thing.
04:49Good to see you again! Working with Demibooks Studio and seeing the work that was coming
04:54in started to inspire me about going out there and finding better work.
05:00All these thoughts are rising through my head about how much better the stories could be
05:04and only finding just a precious few that I found really moving.
05:08So I decided that I wanted to launch my own publishing house.
05:12That's how the Little Bahalia Publishing was born.
05:15I want to give an author or give an illustrator an opportunity and just advocate this new
05:21medium to them.
05:22Male Speaker: So these are the notes and you tap on the notes. Maybe they are going to get bigger
05:27or they are going to glow.
05:29Stacey Williams-Ng: We've got to think of what a tomato would do.
05:32There is actually a really cool feature in Composer that allows you to do something called
05:38a Joint Physics object.
05:42The Physics object is when something can bounce around, like a beachball right around the
05:46page--we've talked about that--but you can apply a joint to it, meaning it will join
05:51it to a point on the screen, and on the tomatoes, like you could touch and they could go bo-ing.
05:56Male Speaker: Yeah, yeah.
05:57Stacey Williams-Ng: Little Bahalia is not about me publishing my own work; it's about seeing an opportunity
06:02for creative people who have a similar vision that I have to create really interesting work,
06:09and now I am seeing opportunities to just--everybody should be doing these books.
06:13(music playing)
06:19Today I started my new class at the Milwaukee Institute of Art & Design.
06:22I am teaching a class called Interactive Book Design for the iPad.
06:31My enthusiasm and the enthusiasm of the chair of the department were both based on the same
06:36premise of "Wouldn't be this be great for students?"
06:39So few students have this opportunity. It's dovetailing into the illustration department
06:46and the animation department to really do books, children's books.
06:51I am very excited about that because I've learned so much in the last two years, and
06:55I am only just now realizing how unique that knowledge is.
06:59The whole idea of this iPad, that children switch to the iPad, is just magical and different
07:04and it's wide open.
07:08Here we have this opportunity in Milwaukee to start making literature for children, and
07:14I really see that as my mission here.
07:19The story of my professional life seemed, for the longest time, to just be all over the place.
07:24Now I am a graphic designer, now I am a painter, now I am an illustrator. And finally, I am
07:31using all of those talents in one thing: it's interactive books for the iPad.
07:39My hidden focus all this time was storytelling through pictures.
Collapse this transcript
Extended Features
Interactive book app tour and demo
00:00I should probably talk a little bit about the difference between a book app and an ebook.
00:08An ebook is something that you would find in-- you could read on a Kindle, or any other
00:13reading device.
00:13It is essentially, usually a novel, although some picture books are turned into ebooks
00:19and they are just like page-turners, but it kind of will remind you of a PDF. It's basically
00:23a digital document. You are turning the, page and you can expand the text and make it a
00:29little bit--like the font size, you can increase and decrease and stuff like that.
00:33And you can define a word by double- clicking on it. And we'll look at some of those, but
00:38a book app is different,
00:41in that an app is something that does not live in the bookstore at all. You don't actually
00:46shop for it in the iBookstore on an Apple device or you can't get it on a Kindle because
00:51it won't play. It's actually sort of, like a standalone game. So here's a good example.
00:58Pedlar Lady, Dim Sum Warriors, these are books, but they live on the surface, on the desktop
01:04of my iPad just like games. They are sitting right next to Temple Run, and they are sitting
01:07right next to like Angry Birds and stuff like that.
01:10So it's an actual standalone app, and then you launch it and it still has kind of a paradigm
01:15of page turns, and that kind of makes it a book, which I'll do with air quotes because really,
01:20there is no limits.
01:21It could be a mini-movie, it could be very game-like, or it could look like an ebook.
01:28It could have tons and tons of text.
01:29Now, the thing about many of these is, keep in mind, this is designed for a little kid
01:36and his or her mom or dad to sit down and then look at in a very private way.
01:41So these don't always project well. They really are meant to be consumed in your lap.
01:47Now, this app involves a lot of movement of the iPad itself. So like, you can shake the
01:52iPad and make things fall off of tables and cool stuff like that.
01:55It actually--and you'll be able to do that in your apps. You can use the movement of
01:58the iPad, the tablet itself. It's called the accelerometer, and you can use that to trigger actions.
01:58(video playing) (Child's voice: Once upon a time, there were three little pigs.)
02:12Okay, now I am just going to use my finger and, like, touch these pigs and you watch what happens.
02:17(squealing sound)
02:19That's when I like push them up, like this. But if I just touch them,
02:24(Children's voices: Hi there! Hello! Are you ready? Woo! Wee!)
02:34notice it's different every time. They've randomized it.
02:38Now, I can navigate with this table of contents, which I think is wonderful for pre-readers,
02:41because you don't have to know what page. The child can just go back to their
02:44I love this because I can actually sabotage his efforts by pushing on the wolf's van,
02:44favorite page based on memory.
02:47So when we get to like them being chased.
03:00make it harder for the wolf, and I can help the pigs run faster.
03:05(Child's voice: Go, go! Hurry up!) (audio playing)
03:19So this is kind of cool because it is a watercolor illustration, which I really respect.
03:25I mean I think there is an awful lot of apps out there that are the flat graphics that
03:31are graphically produced--which are beautiful; even three little pigs is clearly digital
03:35art--but it's excellent. But I also appreciate how hard it is to take watercolor illustrations
03:41and bring them in and do this, so I think this is pretty cool.
03:43(Male Speaker: I was walking down the road and I saw a...donkey! Hee haw! He was a wonky donkey!)
04:00Here's the one that I think is cool about this.
04:03So little kids can turn off all the color. You can just stop reading. How many of you
04:06colored on your books when you were little and got in trouble? I did.
04:12So you can go and go into this mode and you can draw and color the book yourself, and you
04:18can choose colors. I am going to get a bigger paintbrush.
04:20You'd be surprised, little kids actually know how to do this. I've seen three-year-olds
04:25do this and they are like, I know how to change color. You don't have to even, like,
04:28tell them. So blue sky, yellow bee. And I can have a smaller brush, obviously, but I
04:38am five so... There is a lot of examples of books out there that are still fairly loyal
04:46to the book and the story, but they allow you to do weird things to it, like the kid can
04:50put stickers on it or color it themselves.
04:51There are other ones that allow the parents to narrate, so you can turn off the narration
04:57and mom or dad can narrate it and that way mom is on a business trip and the kid can
05:00listen to the story with mom reading it, which I think is pretty sweet.
05:04Middle grade I've learned is the Bermuda Triangle digital books. Like, people of our
05:09age are perfectly willing to buy a digital book if we have access to a device, little
05:14kids think they are the best, but 9- to 14-year-olds are just kind of like nah.
05:19Even if you give them access to the device, they still prefer the number shown. I am not
05:24saying each individual, but overall, the numbers showed those books aren't selling and somehow
05:26the market is not reaching middle-grade kids and teens.
05:31They just basically, when they are not on a screen, if they want to read, they just
05:35want to read. They want to switch off because they are on screens all day at school. They're
05:38texting all day with their friends.
05:40So the biggest theory that they have so far is it's probably just like screen fatigue.
05:44I just want to read right now.
05:48So this is cool. It has a lot of atmosphere.
05:52I love the way that this is designed, because it really reminds me of very classical, 20th
05:57century children's literature, with the spot illustration on the left with the soft edges and
06:03the words over to the right. But obviously we have a full animation going on here.
06:07So if you touch this guy, he makes a sound, but it doesn't move. And the chicken is moving.
06:15So I have to say, this kind of animation is typical of, like, the scope of animation that
06:22I usually do in the books that I am doing.
06:25So those of you who are in other animation classes, you're used to 24 frames per second;
06:29in this class, you'll probably be doing like six to eight frames per second, because we're
06:34still staying within the paradigm of a book.
Collapse this transcript
In depth: Demibooks Composer workflow
00:00So this is a storybook app about the group names--or you might call them collective nouns--
00:07for animal groups.
00:08So we've all heard of a school of fish, and many people have heard of a pride of lions.
00:12On every page, you get the group of animals, and they'll do something, and then the child
00:17is basically reinforced on the vocabulary word.
00:20But for now, I am really just in production mode with these illustrations. I did not illustrate
00:25this app. I am really serving as art director, as publisher and production artist.
00:30I am the everything else except the writer and the illustrator here. I am the behind-
00:34the-scenes person.
00:36So the text on this page is, "A pride of lions licks monster-size paws," and clearly what we
00:43need to happen here in terms of interactivity is someone needs to lick a paw. That's the
00:47most important thing.
00:48Because I don't like to have interactivity that's just gratuitous. I think that even
00:52though we could have lions strolling all around the Savannah and roaring and doing all kinds
00:58of wonderful things, that doesn't mean we should; it doesn't mean it's going to improve the story.
01:03We have this gorgeous watercolor by Pamela Baron. So she's really sensitive to animation
01:08so she's provided multiple frames of everything.
01:10So we do have a lion licking a paw, the lion on the right, and then the other animals do
01:16something as well.
01:17So the lioness, she gives us a nice little blink and purrs and wags her tail a bit.
01:24This lion only purrs. And then this little lion cub tilts his head, and that's enough,
01:30because really the focus needs to be on the lick.
01:34So I am actually building this page in Composer right now.
01:39We're looking just at a preview, so it looks like a finished app, but it's not.
01:42If I close out of here, you can actually see my workspace in here, and this is what we
01:46refer to as the workbench.
01:49All of these things have been manipulated in Photoshop first because Photoshop is going
01:53to be the best environment for cutting out these layers, for reducing the size of them
01:58and adjusting the color and all of that. That is not what Composer is for.
02:02Composer is for composing; it's for authoring all those things together.
02:06So here on the workbench, you can see that I've got different objects. The lioness and
02:11her lion cub are one object, so I can move them around anywhere I want, and I can shrink
02:17them down just by pinching.
02:19So even thought this is kind of fun, usually professional designers want to have really
02:23precise controls. So there is an opportunity to come in here and actually change the size
02:30and the position to things that are very, very specific pixel dimensions, just by either
02:34typing those in or what have you.
02:37I've programmed in some interactivity like this is the touch area where you would get
02:40the lion to do his lick animation, and that can be moved and adjusted as well.
02:45And if you look at my behaviors, for example, when the lion licks, I've got a series of
02:51things that happen.
02:53So what happens when the user touches that rectangle? I want of couple of things to happen.
02:57Well, I want you to play the animation, and then I want you to make an audio sound, which
03:01is lion lick number two. And there is a wait in between because the timing needed to be adjusted.
03:07So it was a very fast and experimental process, and I could just, like, check on things and
03:12see how I like it instantly, which makes the creative process fun.
03:16(audio playing)
03:24So I can look at the bats page. Just because I was previewing lions doesn't mean I am not
03:28previewing the whole app.
03:29So, it's really fast.
03:31The important thing is to think about, how do we go from beginning to middle to end in
03:36a real story arc, but how can we also like think about the expectations that our reader
03:43has on each page?
03:44There are really fun things happening. Like okay, so the skunks here are going to
03:50make funny sounds, and they are going to walk around, and they are doing a lot, and every
03:55single one does something.
03:58So these are silly, and they are funny, and they all do something, and then the question
04:03is, do all of these animals do something?
04:07And they do.
04:08In this case, we've got peacocks who are going to show us their plumes.
04:11So they are not in for like silly laughs like the skunks. They are going to show you how
04:15beautiful they are; they are boasting.
04:19So those are different things, but they are parallel things.
04:23So just to look at that and how that looks when we are tinkering on the workbench.
04:27So it took us back to a pride of lions, because as far as it's concerned, that's how we were looking at.
04:31We were looking at that flow. But when I think about the order of the pages here and I am
04:35really like--I can jump back and say, you know what, this thing with the pride of lions,
04:39the way he licks his paw really, reminds me of what happens on the monkey page, which is page four.
04:45It's the way that you think about the flow and the story arc that really makes all the difference.
04:49And so this is really an ideal program for storytelling, and I can keep that flow and
04:55it's all really tight and in this little environment.
Collapse this transcript
In depth: Illustrating an interactive scene
00:03I am going to draw the scene where Luigi is up close.
00:08The opera is going on, and he looks over and catches his grandpa falling asleep.
00:13Right now I just have to figure out how to squeeze big, fat grandpa into one of these little,
00:20bitty theater chair.
00:22The lady today said her bigger patrons don't actually sit in these chairs.
00:25We're going to have to force grandpa into this little chair.
00:30I think that will actually add to the humor if he's kind of busting out of it.
00:34A visual pun for a kid.
00:39I had a really fun time auditioning parts for grandpa, because when you say Grandpa Rigoletto,
00:46I thought, well, a curly haired Italian grandpa.
00:49He should have like black curly hair, and I felt like he was looking a little too much
00:53like an old-timey villain.
00:55Then I ended up with guys that looked more like a pizza chef and didn't look like they'd
00:58really seen the world the way an opera- loving grandpa had. And I kind of finally fell upon
01:03this look, which actually looks a lot like my dad.
01:06He went gray early, and he always had like the slick, like parted hair with--so, I
01:13felt like this was really kind of the look that I related to when I thought of what a
01:18grandpa would look like, was what my dad looked like.
01:22So now I kind of feel like I know this character. I don't need to look at the pictures anymore.
01:25I know who I am drawing, and I know how to draw him.
01:27Now, it's all just proportion.
01:31Grandpa Rigoletto is the only one wearing a tuxedo.
01:33The other patrons, they are in dressy clothes, but I am not going to draw any other men in
01:38tuxedos because I want him to really stand out, maybe as someone from a different generation
01:43and a different time.
01:44The way Luigi has dressed, the way grandpa is dressed, all of this reflects on what kind
01:49of characters they are, always. I mean you're really casting for a play when you're drawing.
01:57Just like in any work of literature, you hear the character's voice whenever he is quoted.
02:01You hear what kind of personality he is, and when he says to Luigi, you know, "You are a
02:06true opera aficionado," and he owns opera glasses.
02:11So this tells us that we, as readers, we get that grandpa is a fan. This is not his first
02:16opera; grandpa goes regularly, and he is purposely exposing this little boy to something that
02:21he cares about. So grandpa is an opera fan.
02:24And that tells us, even though we don't know him, that tells us a little bit about his personality.
02:28So you want to build off of that.
02:32So this is Luigi's chair, but he is not going to be sitting in it because he is going to
02:37be painted separately, and he will be animated.
02:40So we just have to give him a chair to sit in. This is the background.
02:50I think back to looking at children's books when I was a child and how I would stare at
02:55them, and then I'll see that book now, thirty years later or more, and I recognize the picture
03:00because I spent so much time staring at it, thirty years ago because my parents were reading
03:05it to me every night.
03:07It's just awesome, the power that these things have,
03:10even on kids who don't necessarily grow up to really like art that much.
03:14They don't realize how much they are taking in.
03:17Many people don't realize how much the kids are taking in that story via the picture,
03:21especially when they are prereaders.
03:24This is the story for them; this is how they are reading the story.
03:31I could do this digitally. I mean, I do like digital imaging, and I don't want to act like
03:36this won't still receive a good deal of attention in the computer once it's there.
03:41But I do have a freedom on paper that I don't have when I am working on, say, a Wacom tablet.
03:52And believe me, I have tried to force it a million times. I have tried drawing on the
03:56iPad and I've drawn many things that I am pretty happy with. I'll sit in the doctor's
04:00waiting room and just draw on an iPad app.
04:04But when I am doing really professional work and I need to be able to create this lady,
04:09I am not going to try and draw it on a Wacom tablet and look at a screen and just try and
04:14get all those proportions right.
04:15To me, it's a special form of torture for me, and I can't do it.
04:20So, that's why I have this hybrid process.
04:37Everything in this scene is going to be really dark. We are in the middle of the show, and
04:41this is what made Grandpa Rigoletto fall asleep in the first place.
04:45So we need to go in with dark everywhere.
04:52Gouache is a thicker form of watercolor, and so since I am really sort of at heart an oil
05:00painter, I am much happier painting really thick and gloppy.
05:05I would be, in a way, happier working with just acrylics, but I've learned, and I've also heard
05:12from art directors, other art directors who've given me feedback, that really, for book design
05:18it just doesn't come out well from a print standpoint.
05:21But the nice thing about gouache is I can go really thin like this and then I can come
05:25and like lay it on later, and I can really get that opacity. It's cool.
05:42I definitely want grandpa to have a more florid complexion than Luigi.
05:45He's going to be kind of pink all over. He spends a lot of time listening to opera, hanging out indoors.
05:55This is going to be very slow animations, maybe six frames per second.
05:58And so everything is just going to have very, very gentle movements, more like a painting
06:02that's come to life. Plus it has to live as a book in print, so it has to be something
06:07that has some real, in mind, has to have some real texture to it and really draw in the
06:11eye as a still painting too.
06:15It takes a lot of discipline to avoid putting in too many bright colors and to avoid giving
06:21detail where it's not due.
06:23I want there to be enough detail, like, I could have made the couple really obscured, but I
06:27like giving them enough detail that I could kind of look at them and sort of pass judgements
06:31on them, like, "Ooh there is a lady down there. Is she older than my mom or younger than my mom?"
06:36So I think that people want to kind of look at the people in the background, but they are
06:41only going to get a second of our attention; the attention is really going to be on Luigi.
06:45So yeah, I have to kind of hold back.
06:48And then of course I've got to paint Luigi and I've got to paint grandpa's head.
06:52So I will use tracing paper, usually is what I do, and create exactly the right size
06:59that I want here, and then I will paint that separately. And I'll probably just have one
07:05sheet of paper that is one of these pages that is Luigi and a floating head.
07:12It's really kind of cool that I can have the luxury on something this short.
07:16It's only fifteen pages long as an app.
07:20So for fifteen page turns and basically fifteen layouts, I can have these brushstrokes and just keep
07:27the frame rate to a real minimum and really have this richness of shape and color.
07:33It should feel, if I do it properly, it should feel like a watercolor painting is moving.
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