New Feature: Playlist Center! Pick a topic and let our playlists guide the way.

Start learning with our library of video tutorials taught by experts. Get started

Developing a Mood Board
Illustration by John Hersey

What is a mood board?


From:

Developing a Mood Board

with Nigel French

Video: What is a mood board?

Let's begin by answering the question, what is a mood board? Sometimes called an inspiration board, a mood board is a print or screen Its purpose is to focus the design process. Before launching into the design of a piece, be it a branding Its color palette, its typography, its photo A mood board may be a loose collage or a more refined Mood boards precede mock ups or The mood board is about the atmosphere that the design will create.

Watch this entire course now—plus get access to every course in the library. Each course includes high-quality videos taught by expert instructors.

Become a member
please wait ...
Developing a Mood Board
18m 43s Appropriate for all Jan 06, 2014

Viewers: in countries Watching now:

Creating and sharing the right mood is critical for any creative project. In this short course, Nigel French explains what makes up a mood board and how to create your own. Learn how to curate and present a mood board that will keep your project, your design team, and your clients on track.

Subjects:
Design Color Design Skills
Author:
Nigel French

What is a mood board?

Let's begin by answering the question, what is a mood board? Sometimes called an inspiration board, a mood board is a print or screen document that is a collage of images, text, textures, patterns, and sometimes even objects. Its purpose is to focus the design process. Before launching into the design of a piece, be it a branding project, book cover, poster, website, or advertising campaign, putting together a mood board allows you to collect your influences and explore different aspects of the project.

Its color palette, its typography, its photo or illustration style, its texture, and its shape. A printed mood board can be mounted on posterboard and presented in person to your design team or clients. A screen mood board can be sent by email as a PDF, or viewed online, either as a website or through one of several online mood board creation tools. A mood board may be a loose collage or a more refined layout, depending on your personal style and the requirements of the project.

Mood boards precede mock ups or prototypes in the design process. They are for capturing and organizing thoughts, impressions, themes, and feelings, rather than for coming up with type concepts. The mood board is about the atmosphere that the design will create. It allows you to explore and play with different styles without limitations. Those will come later, once the general design direction has been agreed. Though they may include text, mood boards are primarily visual.

Words are often inadequate when trying to convey design concepts. Words are subjective. One person's classy and understated may be another's stodgy and boring. Also, your client may not have a design vocabulary or share the same first language. It's common for a client to use phrases like, I'm not sure I know what I want, but I'll know it when I see it. In such cases, a mood board is essential. As it will be next to impossible for you to hit the right tone with your design without having first shared visual concepts with your client.

There are currently no FAQs about Developing a Mood Board.

 
Share a link to this course

What are exercise files?

Exercise files are the same files the author uses in the course. Save time by downloading the author's files instead of setting up your own files, and learn by following along with the instructor.

Can I take this course without the exercise files?

Yes! If you decide you would like the exercise files later, you can upgrade to a premium account any time.

Become a member Download sample files See plans and pricing

Please wait... please wait ...
Upgrade to get access to exercise files.

Exercise files video

How to use exercise files.

Learn by watching, listening, and doing, Exercise files are the same files the author uses in the course, so you can download them and follow along Premium memberships include access to all exercise files in the library.
Upgrade now


Exercise files

Exercise files video

How to use exercise files.

For additional information on downloading and using exercise files, watch our instructional video or read the instructions in the FAQ.

This course includes free exercise files, so you can practice while you watch the course. To access all the exercise files in our library, become a Premium Member.

join now Upgrade now

Are you sure you want to mark all the videos in this course as unwatched?

This will not affect your course history, your reports, or your certificates of completion for this course.


Mark all as unwatched Cancel

Congratulations

You have completed Developing a Mood Board.

Return to your organization's learning portal to continue training, or close this page.


OK
Become a member to add this course to a playlist

Join today and get unlimited access to the entire library of video courses—and create as many playlists as you like.

Get started

Already a member?

Become a member to like this course.

Join today and get unlimited access to the entire library of video courses.

Get started

Already a member?

Exercise files

Learn by watching, listening, and doing! Exercise files are the same files the author uses in the course, so you can download them and follow along. Exercise files are available with all Premium memberships. Learn more

Get started

Already a Premium member?

Exercise files video

How to use exercise files.

Ask a question

Thanks for contacting us.
You’ll hear from our Customer Service team within 24 hours.

Please enter the text shown below:

The classic layout automatically defaults to the latest Flash Player.

To choose a different player, hold the cursor over your name at the top right of any lynda.com page and choose Site preferencesfrom the dropdown menu.

Continue to classic layout Stay on new layout
Exercise files

Access exercise files from a button right under the course name.

Mark videos as unwatched

Remove icons showing you already watched videos if you want to start over.

Control your viewing experience

Make the video wide, narrow, full-screen, or pop the player out of the page into its own window.

Interactive transcripts

Click on text in the transcript to jump to that spot in the video. As the video plays, the relevant spot in the transcript will be highlighted.

Are you sure you want to delete this note?

No

Notes cannot be added for locked videos.

Thanks for signing up.

We’ll send you a confirmation email shortly.


Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

Keep up with news, tips, and latest courses with emails from lynda.com.

Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

   
submit Lightbox submit clicked
Terms and conditions of use

We've updated our terms and conditions (now called terms of service).Go
Review and accept our updated terms of service.