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Let's discuss why monitor profiling is so important and why do you need hardware and software to do it? Why can't you just do it by eye? Well, the problem is your eyes are very adaptable. That's good for those of us walking around from light to dark areas and seeing different colors but we can easily be fooled when we're dealing with a monitor. Because your eyes adapt to colors they're influenced by surrounding colors. That's a reason you don't want to have a hot pink desktop on your screen, because your eyes will get something called color fatigue. They'll stop seeing that color.
They're also influenced by how much sleep you've had, what kind of mood you're in, how much coffee have you had, how many red bulls have you drank? They all affect your color perception and you need hardware and software to get your monitor to show you the best color it can. For example you may have seen this image before, it's kind of a famous image and notice the two squares on the checkerboard labelled A and B. They look quite different, don't they? Would you believe they are exactly the same color and tone? Don't believe it? Let's throw some bars over top.
And how I did this was I just went into Photoshop, used the color picker to sample one of those squares and created rectangles to put over top. So check that out. Your eyes are very adaptable and easily influenced by surrounding tones as we see here. The grey bars are simply made up of that same color. This is one reason why professional graphics displays are moulded in dark grey charcoal color or a black. This minimizes influence from ambient colors and reflections. Just to see this one more time, you can see as you're staring at A and B right now, here, you can see they're the same color.
Just pull away those bars and it immediately goes back. Put the bars in front and you can see they are absolutely the same color. Now this does happens with brighter colors as well. Would you believe squares three and four are exactly the same colors? Let's remove boxes one and two. Still not seen it, alright lets bring box four around and over the top of box three and take a look. Notice again how neighbouring colours affect what we think we see, just another example why we need hardware and software to calibrate your monitor.
One more another favourite of mine, this happens with cooler colors as well. Now the blue bars on the left appear to be much lighter than those on the right. However, I bet you can guess what's coming. Let's pull away the black bars. And once they're gone, you get to see that those blues are exactly the same shade of blue.
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