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Creating and sharing the right mood is critical for any creative project. In this short course, Nigel French explains what makes up a mood board and how to create your own. Learn how to curate and present a mood board that will keep your project, your design team, and your clients on track.
Presenting Your Mood Board. It's important to test your mood board before you present it to your client. If you're testing audience has too many questions, then you may need to tighten up the visual connections between the images. Or perhaps simplify by reducing the number of images. When presenting it's important to explain to your client the purpose of the mood board, that it's a tool used to focus the design process. Nothing on the mood board is set in stone, if they need to see additional options, reassure them that making revisions at this stage is quick and painless.
Let them know that their feedback is welcomed. Stress that this is a colaborative process. And make sure you share the inspiration behind each of your boards. Tell your client why you chose the images you did. Throughout the process, keep the focus on the end user's experience of the designed and finished product. The mood board is a tool for getting at what design will best serve the end user. It's not about your personal tastes, or the personal tastes of your clients.
Avoid asking questions like, what do you think? But rather, how do you think the end user will respond to these colors? How do you think the end user will respond to this style of imagery? These are the things to consider when presenting your mood board.
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